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Differentiation Strategy of Small Company
Šteflová, Jitka ; Bečvářová, Soňa (referee) ; Koráb, Vojtěch (advisor)
The aim of the thesis is to propose effective and feasible strategy of differentiation. The thesis may be used as a valuable basis for developing a business plan founding or development of the company. According to the information processed in the theoretical part will be an analysis, whose outputs reveal the direction of future strategies and are the basis for the development of a differentiation strategy of small company, including the evaluation of potential risks and opportunities for future development.
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Strategy of Company Development
Maršalová, Pavlína ; Kučera, Pavel (referee) ; Koráb, Vojtěch (advisor)
The purpose of this diploma thesis is a proposal strategy of company development for a business company XY s.r.o. Analysis conducted was aimed at research of internal company resources and external environment. The results of the analysis show market position and identifies source of competitive advantage. Strategy implementation should support improvement of market position.
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Proposal of the Family-owned Company Differentiation Strategy
Bělová, Zuzana ; Ing. Alena Hanzelková, Ph.D., MBA (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis concerns in the first part on conditions for entrepreneurship in Spain and in Czech Republic. It also analyses current position of family companies in the hospitality industry, both spanish and czech. In the conclusion I suggest steps which should lead into growth of attendance of the czech brasserie, it´s bigger popularity and increase in effectivness. Finally, the implementation of such proposals in practice should mean higher customers‘ satisfaction.
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Analysis of Competitors Fight in Business Technology Sector
Kreps, Jakub ; Špíšek, Jiří (referee) ; Bartes, František (advisor)
The thesis analyses competitive environment of suppliers of concurrent quality control technology in industrial enterprises and research laboratories. The thesis provides concepts for a creation of competitive advantages and related higher evaluation of costs and diferentiation than competition. Further it compares technologies from various manufacturers, comparing economical and technical parametres. The evaluation of results follows a presentation of approachs to achieve the most efficient competitors fight management. The thesis also include prognosis of future conditions in the business technology sector on Czech and Slovak market and concept of an appropriate format of effective competitive intelligence. In conclusion there is a presentation of a quality and quantity concept evaluation with emphasis on economic gain of presented solution.
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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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The way to maintain the leading position of company RWE on the market of natural gas in the Czech Republic
Kvapil, Jaroslav ; Vávra, Oldřich (advisor) ; Vokřál, Pavel (referee)
The thesis deals with the position of company RWE on the market of natural gas as a method used for heating in the Czech Republic and the marketing tools which will help to maintain this position. For this purpose the analysis of natural gas market in the Czech Republic is made as a part of the marketing plan followed by suggested steps that should prevent the household customers from leaving. Alternative ways of heating are also covered briefly, and some of them are advised to be focused on by RWE in future. The goal of the thesis is to propose a solution which would inspire the marketing team of RWE in their own marketing planning.
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Implementation of regional marketing in development of selected region, municipality
GORYLOVÁ, Jana
Marketing can be broadly applied not only in the manufacturing sector but also in many other areas of life. It can be successfully used to promote regions and villages. This particular type of marketing brings together many other varieties of marketing: marketing of non-profit sector, marketing of services, marketing of tourism or marketing of regions. The usage of marketing for promotion of regions can have many varieties. It can be promotion of village for various segments of population to attract new residents, tourists or potential investors. Marketing can stress out some extraordinary feature of the village or put emphasis on the differentiation of the region compared to the other locations. Such differentiation can include creation of job opportunities, improvement of infrastructure, better conditions for new investors or accent on the environmental and health aspects. Marketing can't be seen as purely propagation, it is forming new view where the location is treated as product and the users as potential customers, which should benefit from the product and whose needs should be satisfied by the product. The promotion can't be forgotten as besides advertisement it includes also creation of brand, building of image and positive public relation Complex urban marketing (as the ultimate form of city marketing) creates concept for city development, which utilizes the partnership of all stakeholders who have interest on the development of given area. Cooperation and communication between all partners from private, public or company sectors enables exchange of knowledge of the participants, support of same goals, setting of same priorities and evaluation of selected approaches from various angles. The common target is to increase the attractiveness of the city and improvement of the competitiveness as well as boosting of the citizens identity.
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Use of Individualization and Differentiation in the Physics Lessons
GARABIK, Bohumil
The master's thesis focuses on individuation and differentiation in our education system. The present work explains the concepts of individualization and differentiation, various types of differentiation, their possible pitfalls, their history and the applications of differentiation and individuation in alternative schools. The thesis includes a conversation with a physics teacher, analysis of annual elementary school reports, and an experiment. The experiment included a non-standardized achievement test and a survey.
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Building relationship with customers in Supply Chain Management
Kaluzhna, Yevgeniya ; Pernica, Petr (advisor) ; Jirsák, Petr (referee)
Application of supply chain management is still relatively recent practice, but it's importance is growing over time. Today, in the era of customer centricity, in order to become competitive firms shouldn't avoid collaboration with it's supply chain partners. Purpose of my thesis was to find out how supply chain management can contribute to building relationship with customers, who are the basis of any existing company. First part summarizes knowledge about supply chain, compeptitive strategies, customers, types of supply chains and customer relationship management. Particular part is dedicated to customer service and how supply chain management can contribute to it's improving. It describes also what meaning has customer service for future competitiveness. In second part, I presented the case of Zappos.com. E-retailer, which aligning entire functional strategies and whole supply chain to common strategic purpose managed to build excellent relationship with it's customers.
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