Original title: Konkurenceschopnost firmy ve výberovém řízení na komunikační agenturu pro Alpha System
Translated title: Competitiveness of Company in the Tender for Alpha System's Communication Agency
Authors: Černý, Michal ; Čapka, Jakub (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertising; Competitive strategy; differentiation; marketing; marketing mix; value chain; diferenciace; hodnotový řetězec; Konkurenční strategie; marketing; marketingový mix; reklama

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/25061

Permalink: http://www.nusl.cz/ntk/nusl-224229


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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