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Promotion of internet travel agency
Poláková, Kateřina ; Postler, Milan (advisor) ; Herget, Jan (referee)
The aim of the diploma thesis "Promotion of internet travel agency" is to analyze the communication mix of travel agency Invia.cz and to formulate proposals for its improvement. The thesis is divided into four chapters. The first chapter defines internet as a medium and the possibilities of online communication. The second chapter describes the specific characteristics of tourism marketing and the expanded marketing mix. The third chapter analyzes survey results about consumer behavior in selecting and purchasing holiday. The fourth chapter introduces the company Invia.cz and focuses on its online and offline promotion. Based on the analysis and on the survey results, proposals for communication mix improvement are submitted.
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Working hours and rest period
Trhlíková, Martina ; Soušková, Milena (advisor) ; Spirit, Michal (referee)
Working hours and rest period are concepts which every working person encounters almost every day. Therefore they are so important for our lives. The object of this bachelor's thesis is summarization of legal provisions concerning working hours and rest period in the Czech republic and evaluation the application of these legal regulations in practise. This bachelor's thesis should especially judge whether legal regulations are formulated in accordance with needs of labour law parties or these legal provisions should be modified, left out or completed.
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Holiday 2011
Tuček, Milan
In September 2011 CVVM gave to its respondents a series of questions focused on their holiday and spending of holydays in general.
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Research October 1947 III. ÚVVM: Gatherings, comprehensive schools, private and public schools, pedicure, holiday. B 63, B 63
Ústav pro výzkum veřejného mínění
Research was initiated by the Czech public welfare, Ministry of Education, national corporation Baťa and Institution of tourism. Questions deal with contributions to gatherings, formation of comprehensive schools, nationalization of education and preservation of private schools, pedicure and spending holidays.
Fulltext:  PDF
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Research April 1947 ÚVVM: Two-year plan, books, music, holiday, forests, radio, Nehru, transmigration abroad, change of careers. B 54, B 54
Ústav pro výzkum veřejného mínění
The research was initiated by Department of Agriculture and cultural department of Planning board and it deals with several issues at once. Questions deal with two-year plan, restricted entry into forests, admire to move abroad or change of careers and also deals with theme of reading, borrowing books, favourite kind of literature and music and radio ownership.
Fulltext: PDF
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Tourism and recreation in selected area of Šumava foothills
PŘIBYL, Martin
Firstly, my bachelor?s work has been aimed at determination of premises for tourism trade in the area ?Šumavské podhůří?. It contains an area-localized database focused on hotels and restaurants, historical places of interest, natural beauties and holiday attractiveness. It results from this analyse that this area can offer untouched nature in Protected landscape area ?Blanský les? as well as many interesting architectonical sights. However, except for the town of Český Krumlov this area has a low level of superstructure necessary for bigger development of tourism. This is the reason why tourism is very uneven there. Secondly, methods and results of a questionnaire research held on 3 following places have been presented in my work. It concerns localities: Ruins of the castle Pořešín, ruins of the castle Dívčí Kámen and a water dam Římovská přehrada. On each locality 64 questionnaires were fulfilled, in total 192. Data collected were analysed from various points of view by using various statistical methods. Conclusions how to increase attractiveness and so numbers of visitors were concluded from resulting data .
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Tourism and recreation in selected area of Šumava mountains and its foothills
JANEČEK, Petr
The described area has potential for tourism development. Essentially, this is a potential of natural origin. Majority of the location has a high potentiality for tourism. It is represented by the the above mentioned possibilities of natural and cultural places that attracks visitors . Complex potential occurs in the village Velhartice and Kašperské Mountain, which is known for its historical sights. Other historical attractions are located in a few other locations. They they are used well and they complement the range of natural attractions. Tourism-attractive sites of interest are very unevenly located across the area. These differences in location can be partially reduced by new attractions, which will focuse on the fun element. Another way to reduce inequality would be the emergence of educational tourism and thematic trails. Considerating the offer and demand; and the segment of customers on the market of tourism, we come up with the know-how that could be used for marketing and sales promotions; or the creation of business plans. The results of this work could be used by people working in the Destination management, aimed at creating and developing menu of activities for participants of tourism in these regions. The information obtained can offer additional work that will deepen the achieved interim results.
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Improving of salary and personal agenda of choiced Ltd company, when it entered into the public sector
VEJBOROVÁ, Hana
The analysis of salary and personal administration in the company RELAX VAJGAR spol s. r. o., Plavecký bazén in Jindřichův Hradec, which enters into the public sector early of April in the year 2007, is the main idea of this Bachelor{\crq}s project. Objective of this project is showing differences between the salary and the pay. The practical part is pointing out the deficiencies, which were finding out in leading of this agenda and next there is proposed a valid progress, which complies with laws, regulations and statues.
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Factors influencing students of universities in Czech Republic while choosing their holiday
Jadroňová, Daniela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Youth represents the most rapidly growing segment of travellers in the world tourism. Students enjoy travelling due to creating new social bonds with other people, discovering other parts of the world, learning something new about different cultures and having experience they haven't dreamt of. Each student is unique. However, there are factors that influence all of them. The first part of this project was to interpret main determinants and youth segment. The second part consists of questionnaire with answers received from different students. And last of all, third part represents the analysis of the interaction of the factors that influence young people in Czech Republic.
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