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Japanese robotics: trends and perspectives
Kóšová, Jana ; Stuchlíková, Zuzana (advisor) ; Vlčková, Jana (referee)
This thesis focuses on Japanese robotics, its current trends and perspectives. The first part consists of definition of crucial terms. In the end of the first part, the thesis outlines brief history of Japanese robotics. Second part focuses on current trends in Japanese robotics. Main focus is on humanoid robots and automotive sector. The final part describes perspectives of Japanese robotics. As main areas of perspectives were chosen medicine and development of artificial intelligence.
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New trends in the utilization of cultural monuments on the example of Hrádek u Nechanic chateau
Dobřenská, Lucie ; Netková, Jarmila (advisor) ; Svoboda, Milan (referee)
This Master thesis focuses on trends in utilization of castles and chateaus accessible to public within tourism and further applies the acquired knowledge to the Hrádek u Nechanic chateau. In order to reach the objective, a combination of primary and secondary research has been employed. The first part of the thesis (chapters 1--3) deals with general trends in tourism, cultural tourism, utilization of castles and chateaus in general and, in particular, it identifies the main qualitative and quantitative trends based on interviewing professionals in the field. The second part (chapters 3--6) pays attention to the Hrádek u Nechanic chateau, its marketing mix, an evaluation and comparison of surveys (which took place here in 2004, 2009, 2010 and 2011) and features recommendations for the further presentation and development of the chateau. Currently, it faces -- among other challenges -- a decrease in attendance, decrease in the growth dynamics of sales, increased competition of other attractiveness, questioning the traditional cultural-educative role of monuments or demands for applying customer oriented marketing. The answer to the development is innovation of the existing products and introduction of new ones, improvement of supplementary service and broader involvement in life of the region.
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Analysis of the CRM market segment
Illetško, Petr ; Pour, Jan (advisor) ; Benáčanová, Helena (referee)
The aim is to describe CRM or customer relationship management. Customer relationship management is not only part of the enterprise information system, but should be dealt with as a corporate policy of interaction with the customer. The work describes the architecture of the CRM system and its benefits for the company. There is description of the develop-ment of CRM systems from paper to complex database CRM systems in the document. Chapter CRM trends describes the area where the CRM is going in the future. There are shortly described terms such as Social CRM, Cloud Computing, Software as a Service, integration with third-party applications, outsourcing, and finally the use of mobile devices in the document. Another goal is to describe and analyze the CRM market in the Czech Republic. Basic factors in selecting a solution, the barriers to implementation of CRM and a list of products on the market are described. At the end a few CRM products are described. Selected prod-ucts are collected and evaluated because of criteria which were established by the author.
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New trends in internet marketing
Linc, Zdeněk ; Mikeš, Jiří (advisor) ; Peterka, František (referee)
This thesis deals with the topic of new trends in internet marketing. The theoretical part describes the current developments in the areas of Internet marketing display advertising, contextual advertising, SEO, social networks, mobile marketing, discount portals, price graders and describes their benefits to the overall concept of marketing. In the practical part is then discussed in detail testing of Garnier lotion, which was carried out via the Internet. In the practical part of it is used for various points of theoretical knowledge about the behavior of Internet users and is also based on the results analyzed. The practical part will demonstrate the benefits of the Internet for product testing and indicates the direction in which he could take on Internet Marketing.
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Contemporary Trends in Education of Managers
Fürbacherová, Květa ; Hiršová, Miloslava (advisor) ; Míková, Irena (referee)
The theoretical part of the work deals with education as such, it builds people's adult education and result in trends of management's education, both from a time past and present. The practical part deals with the comparison of the three schools on the basis of the qualitative description, analysis, comparison and synthesis. The result of the work is answer questions whether the school places equal emphasis on the same articles and where the contents of these articles on individual schools agree. It also includes recommendations for how to analyze, to achieve more meaningful capabilities.
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New trends in marketing communications
Cigošová, Petra ; Postler, Milan (advisor) ; Kotlasová, Leona (referee)
The thesis deals with the new trends in marketing communication. It shows the importance of new media and new tools of marketing communication mix. It aims to analyze new trends and forms of marketing communication and based on the findings to apply their use in marketing communication of company Direct Parcel Distribution CZ.
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The Industrial Sector in China - Current State, Issues and Perspectives
Abrahám, Miroslav ; Stuchlíková, Zuzana (advisor) ; Knotková, Vladimíra (referee)
The thesis focuses on the industrial sector of the chinese economy that is important for its performance not only for the domestic but also for the international market. The first chapter is dedicated to liberalization processess and beginnings of industrialization after 1978. The following chapter, which starts with the accession of China to the WTO and ends with the year 2010, concentrates on five-year plans, statistics and recent trends that describe this period of time. The task of the last chapter is to present various expectations concerning the future development of industry in terms of contemporary and newly started changes to the chinese economy.
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Communication Trends of Hairdressing Salons in EU and CR
Vincencová, Hana ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
The target of this thesis is to analyse communication strategy of the best hairstylists on the territory of the Europian Union and Czech Republlic, catch actual communication trends and consequently and to apply them to the example of chosen hairdresser's and recommend some useful way how to communicate. One part of this thesis is a methodology of marketing and communication, that an practical analysis based on.
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