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Idioms Including Names of Sense Organs in Russian, Czech and German in Comparison
Říhová, Kristýna ; Rozboudová, Lenka (advisor) ; Konečný, Jakub (referee)
This bachelor thesis focuses on Czech, Russian and German idioms. The theoretical part of the thesis deals with phraseology, the linguistic discipline itself. In the first chapter, the thesis concentrates on the relation between language and culture. Afterwards, the thesis provides a short historical overview of the development of phraseology and solves the place of this discipline among both other linguistic and nonlinguistic disciplines. Further the thesis deals with the subject of the research in phraseology, i.e. the idiom. It summarizes its characteristics, divisions and functions and outlines the issues of equivalence of idioms. In the practical part of the thesis, the idioms including their semantics and synonymous expressions are organised into tables. These idioms containing the names of sense organs, are then compared on their syntactic and lexical levels.
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From the sensual experience to the transcendental one in the selected works by: A. Gide and J.M.G. Le Clézio
Vrchovecká, Jana ; Jamek, Václav (advisor) ; Voldřichová - Beránková, Eva (referee)
Jana Vrchovecká: From the sensual experience to the transcendental one The tradition of sensualism or vitalism is rarely represented in the French literature. During the twentieth century several authors tried to revive this tendency. The first apologist was André Gide, whose work Les Nourritures terrestres (1893) was considered as a doctrine of the sensual attitude, and for its spiritual overlap it was even called The New evangel. The deification of the material aspect of the reality becomes the link with the last holder of the Nobel Literature Prize: Jean-Marie Gustave Le Clézio. In his early essay: L'Extase matérielle (1968) he also exalts the sensual experience as the base of the transcendental one. The first part of the work compares the authors' sensual attitude in the mentioned works by the analyse of the particular senses. The synchronic participation of all them should provoke the second state of consciousness whose first grade is the ecstasy and the most desired one is the prophetic mind. The second part analyses the factors that contribute to this double objective. The necessary condition is the anchoring in the present moment. Both the authors worship the cult of the Sun which substitutes the traditional notion of the God. However, the individual must also cut out the bonds that impede...
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Pyrrho's, academic and methodical skepticism - comparison
Brabníková, Petra ; Blažková, Miloslava (advisor) ; Rybák, David (referee)
The main objective of my dissertation is to research and to introduce hellenistic skepticism of postclassical Greece and methodical skepticism of modern times thinker Rene Descartes. There are differences between the ancient Pyrrhonism and the younger skepticism of Academy, which I would like to clear up. I have in view Descartes' skepticism too, which create a methodological technique of cognition in new way. Rene Descartes, contrary to hellenistic skeptics, doesn't accept the "epoche", which means a certain bliss, but he moves on in his research, when he believes in a possibility of truthful cognition. Purpose of my thesis is to critically take account of historical and philosophical context, from which both of skepticisms have been created, to put a question, what kind of meaning they had in history of philosophy and also to think about fundamental question of connection between hellenistic and Descartes doubt. I try to accent common characteristics and differences of both concepts. key words - skepticism, methodical skepticism, truthful cognition, probability, phenomena, senses, intellect, bliss
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Canine Sensory Perception
Němečková, Markéta ; Sedmíková, Markéta (advisor) ; Chmelíková, Eva (referee)
My Bachelor Thesis Summarizes The Findings of The Current Scientific Literature about The Following: The Sensory Perception of Dogs, The Anatomical Structures that Provide Sensorry Perception as Well as The Mechanisms for Transferring Stimuli from The Outside Environment via Receptors and Sensory Organs to The Central Nervous System.
It Analyses Dog's Senses, Specifically Sight, Taste, Smell, Hearing and Balance, Eyesight and Part also Deals with The Issue of Pain. It Presents The Individual Differences Senses the Dog from Other Mammals, Including Mankind and Shortly Using Dog's senses for People.
The Conclusion is Devoted Primarily to The Ranking of Each Dog According to Relevance for Dog's Orientation in Everyday Life and also for The Use of Sensory Dog with Man.
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Objective and Subjective Cognition of Beauty in the Writings of St. Thomas Aquinas.
FLEISCHMANN, Dan
This thesis deals with the objective and subjective cognition of beauty by a scholastic philosopher Thomas Aquinas. The initial chapters provide historical sources and a source of St. Thomas´s beauty, because beauty was not the main topic of theology and philosophy in the Middle Ages. From the definition of beauty, we know that beauty belongs to the cognitive power, thus next chapters present the activity of the senses and reason, by which we recognize beauty. (Pulchrum autem respicit vim cognoscitivam). This cognitive power results in the objective characteristics of beauty, ie.: a) integrity; b) proportion; c) clarity.) The penultimate chapter justifies the importance of knowledge of objective and subjective beauty, from which it follows in us enjoyment (delectatio et amor). If there is a reason to evaluate the knowledge and principles relating to the beauty, there is a necessary overlap present knowledge such as science. The final chapter addresses the interesting question of modern science - aesthetics: "Whether beauty, as written by Thomas Aquinas, is a specific distinct transcendental or only implicit transcendental initiated by the philosophers of the 20th century?" The thesis tries to show the importance of studying medieval philosophy in shaping topics such as beauty and art.
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Thermal baths Yverdon, five senses in architecture
Šešulková, Miroslava ; Uřídilová, Marcela (referee) ; Koleček, Ivan (advisor)
The design of my proposal was deeply influenced by the typical character of spa pavillions in urban recreational parks. Neveertheless i combine such a character with contemporary more conceptual way of architecture. With maybe bigger scale, but having reasons for that. Into the center of park i place a house of baths, where all the activities typical for paths take action - massages, rehabilitation, swimming and wellness. Other parts of the project such as two new proposed buildings for a hotel have the same character of a pavillion in a park. Their interdependant relationships creates new story in a city.
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Thermal baths Yverdon, five senses in architecture
Pospíšil, Tomáš ; Uřídilová, Marcela (referee) ; Koleček, Ivan (advisor)
Peace in the shadow of the trees. A spring coming up from depths. The spa park is an island at the edge of the town. It is the highest value of its surroundings. That is why I place the volume of the spa on the side of the park along the road. There is a promenade connecting the constituent elements of the building. Full, heavy masses alternate with airy and bright ones. The park grows through the buildings, and in this way the spa and the park become closely intertwined. The interweaving of the built and the natural as the central theme of the project.
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The modern marketing phenomenon: Neuromarketing
Teichmann, Lukáš ; Říha, David (advisor) ; Zamazalová, Marcela (referee)
In my thesis I focus on a relatively new but very promising field, which was born by combining several different sectors - neuromarketing. I refer to new scientific findings, theories and new technologies that gave rise to this field. I prove the usefulness of neuromarketing and its need for high quality surveys and marketing campaigns. The main part of my work is about analyzing individual brain processes and investigating the use of new knowledge about the brain in practice. In addition, in its practical part contained in the individual chapters, I try to analyze existing marketing and advertising campaigns from the neuromarketing perspective by using acquired theoretical knowledge in relevant chapters. At the end I present various methods of brain scanning through which neuromarketing arised. Finally, I try to clarify the view of marketing experts on neuromarketing and prove that this business has a promising future and a very wide application.
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Neuromarketing
Brtník, Adam ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
The topic of the work is new marketing disipline -- neuromarketing. In the first half there is description of functional magnetic resonance and electroencephalography and their use in neuromarketing. There are also basic principles of brain functions -- brain parts, the way the old brain communicates with the surroundings a importace of all human senses. In the second half of the work thre are mentioned phenomenons of priming and mirroring. At the end of the work is mentioned brainethics and possibilities of neuromarketing abuse.
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