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Podnikatelský plán pro startup projekt PlayBallGoal
Dolinský, Adam
Dolinský, A. Business plan for startup project PlayBallGoal. Bachelor thesis. Brno: Mendel university in Brno, 2016. The aim of this bachelor thesis is to create business plan for project PlayBallGoal using innovative and modern startup methods and its subsequent verification. This thesis is divided into two parts. First part is theoretical part compiling and comparing different opinions of authors of literature about business planning. Second part of the bachelor thesis is dedicated to elaboration and verification of the own business plan with recommendations for its beginnings.
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Business plán obchodu s fotografickým vybavením
Topolář, Marek
The aim of this diploma thesis is to develop a business plan to establish a photographic store in Brno. The thesis is divided into three main parts. The theoretical part explains basic terminology related to strategic management and strategic analysis. A quantitative research, analysis of internal and external environment and a stakeholder analysis, which revealed strengths, weaknesses, opportunities and threats for the business, is broken down in an analytical part of the thesis. Then financial analysis follows. Specific strategies, which are based on these factors, are designed in order to successfully start the business. The last part discusses designated solutions.
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ICT in Strategic Management of Companies
Nováková, Natália ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The subject of the diploma thesis is proposing the use of ICT in the implementation of a business strategy in the company M&P optik s.r.o.. The thesis examines key internal and external factors related to the implementation of the business strategy of the company, evaluates them, and proposes the specific implementation of ICT to achieve strategic objectives.
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IS/IT Support of Implementation of Business Strategy
Ondroušek, Martin ; Frýbová, Pavlína (referee) ; Zich, Robert (advisor)
The subject of this diploma thesis is proposing the use of IS/IT in the implementation of a business strategy in a geological company operating in a very specific market. The thesis examines key internal andexternal factors related to the implementation of business strategy of the company, evaluates them and proposes concrete implementation of IT/IS tools to support achievement of strategic goals.
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Business Plan - Starting an Event Agency for Cultural and Social Events
Stržinek, Daniel ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The agency will deal with organising social and cultural events providing gastronomical services and unusual experiences based on customers’ orders. The thesis is composed of two parts – theoretical and practical. The theoretical part focuses on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. The practical part comprises of knowledge gained from specialised literature and experience in this field. The conclusion involves a comprehensive choice of one most suitable option which is completed from a wide range of possibilities in separate chapters.
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Strategic analysis of Heaven Labs s.r.o.
Kotyza, Daniel ; Sieber, Patrik (advisor) ; Špička, Jindřich (referee)
The aim of this bachelor thesis is to evaluate the current strategic position of Heaven Labs s.r.o. and suggest a recommendation for its future development, which will be based on specific strategic analysis methods. The thesis is divided into a theoretical and a practical part. In the theoretical part, the subject of a research will be divided into sections named strategy, process of strategy creation, business model, strategic analysis, macro and micro environment analysis, internal analysis and SWOT analysis. Later in the practical part, the company will be introduced. Afterwards the methods described in the theoretical part will be applied to identify external and internal factors affecting the strategic position of the company. The resulting work will be provided to the company management that will be able to use the findings gained from this work to plan future strategy.
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Assessing the impact of disruptive business models on the Czech outbound travel agency
Chreno, Petr ; Tyll, Ladislav (advisor) ; Machek, Ondřej (referee)
The diploma thesis focuses on the identification of the impact of disruptive models in tourism at the Czech travel operators. The theoretical part describes the business model using the canvas method. Subsequently, various patterns of disruptive business models in tourism market are presented. In the practical part, a research was carried out to find out how Czech citizens use disruptive models for traveling abroad. Based on the results of research in the context of different areas, the impact of disruptive models on travel operators was assessed. This work did not confirm the direct negative impact of these models on the growth of Czech travel agencies, but points out the future threat that these disruptive models will introduce in the years to come
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Digitization Of Business Models In Car Transport
Ptáček, Adam ; Martínez, Felipe (advisor) ; Svobodová, Ivana (referee)
Transportation is undergoing major changes, which can be seen as a threat or an opportunity for incumbents. Nowadays, companies are focusing on reacting on market changes and on responding to a major question, which is how to serve an increasing demand for mobility with the lowest enviromental impact. There are few established companies on czech and global market trying to answer this question. The goal of the thesis is to show how these companies work. The main framework which has been used to serve the purpose is Business Model Canvas, which helps to display business models in a structured way. Based on this analysis, we can conclude that the 11 analysed companies would could not exist without the major progress in technology. Future of these companies strongly depends on a support they can get by cities and states. This thesis brings the first deep comprehensive reflection on this topic in Czech language.
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