Original title: ICT ve strategickém řízení podniků
Translated title: ICT in Strategic Management of Companies
Authors: Nováková, Natália ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Predmetom diplomovej práce je navrhnutie využitia ICT pri implementácií business stratégie vo firme M&P optik s.r.o.. Práca skúma kľúčové interné a externé faktory súvisiace s implementáciou business stratégie firmy, hodnotí ich a navrhuje konkrétnu realizáciu nástrojov ICT pre podporu dosiahnutia strategických cieľov. The subject of the diploma thesis is proposing the use of ICT in the implementation of a business strategy in the company M&P optik s.r.o.. The thesis examines key internal and external factors related to the implementation of the business strategy of the company, evaluates them, and proposes the specific implementation of ICT to achieve strategic objectives.
Keywords: business model CANVAS; business strategy; competitive advantage; ICT support for business strategy; Strategy; business model CANVAS; business stratégia; ICT podpora business stratégie; konkurenčná výhoda; Stratégia

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/192948

Permalink: http://www.nusl.cz/ntk/nusl-417715


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses