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Sustainability as a new way of media presentation of multinational companies in the Czech republic
Krajčík, Pavel ; Dolanský, Pavel (advisor) ; Klimeš, David (referee)
The thesis examines the topic of sustainable development and its media interpretation when talking about privately owned companies, especially multinationals. The theoretical part creates a framework to understand the topic of sustainability and its development related to companies and it aims to uncover the reasons why the companies incorporate sustainability into their strategies. At the same time, up to date media research in the field of sustainable development, theory of agenda setting, company marketing and a relationship of PR workers with journalists is examined. The research was conducted on the Czech newspapers MF DNES, Právo, Hospodářské noviny, Lidové noviny and E15 within one calendar year. The practical part uses quantitative analysis to describe the basic features of selected articles and answers questions of which companies use sustainability for promotion or which companies are connected to it, what the main subject of articles is or who the main actors are. Qualitative analysis using the method of grounded theory helps us to create the overall media image.
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Influence of experience with infidelity on setting the bottom limit of infidelity tolerance in a partner relationship
Kočvarová, Bohumila ; Klapilová, Kateřina (advisor) ; Štěrbová, Zuzana (referee)
The thesis "Influence of experience with infidelity on setting the bottom limit of infidelity tolerance in a partner relationship" deals with the issue of determining the bottom limit of partner exclusivity and its possible association with a previous infidelity experience. The main thesis of this work is that setting the limits of infidelity tolerance between partners in a relationship is quite individual and each person may perceive these limits very differently. This work is divided in two parts. The theoretical part focuses on analyzing selected findings about infidelity that have been so far collected in research studies or therapeutic sessions, and methodological shortcomings that arise from these findings. The practical part is a description of the research itself, and its goal to find out if infidelity experience affects the setting of tolerance limit in a relationship. It was examined whether it was an experience with the person"s own infidelity or infidelity if its partner, if it was an experience from a former relationship or a current one and if there is a difference between men and women in being influenced by the experience. Semi-structured interviews with a total of 26 people were conducted for this purpose and then analyzed in a qualitative way. The final part presents results and...
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Image of the Czech-Australian settlement in 1871 on the site of the Viennese press
Skálová, Monika ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The thesis "The image of Czech-Austrian settlement in 1871 in media coverage by Viennese press" is focused on the view of German Austrians on the constitutional negotiations between the government in Vienna and the Czech political representation. The settlement consisted of a several media events reflected by major European dailies. The work examines the sight of two important Viennese newspaper - Die Neue Freie Presse and Die Presse, which were located in the center of the political focus. The research depicts period when constitutional negotiations culminated - from August to September 1871. Prior the analysis of dailies is the theoretical part describing the development of Czech-German relations, with emphasis on German nationality within the Habsburg monarchy, the development of censorship in the monarchy in the second half of the nineteenth century and the history of the examined periodicals.
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Construction of Czech national identity in Czech print media
Šenkýřová, Lenka ; Jirák, Jan (advisor) ; Sekera, Martin (referee)
The diploma thesis "Construction of Czech national identity in Czech print media: a qualitative analysis of Mladá fronta DNES and Právo daily newspapers in the years 1999 and 2004" is concerned with the media constructing of Czech national identity in the content of two significant Czech print dailies. The concrete period chosen for the analysis of the construction is from 1st until 31st March in 1999 and it involves the accession of the Czech Republic to NATO (12th March), in the year 2004 the period is from 19th April until 19th May and it contains the accession of the Czech Republic to the EU (1st May). The qualitative method is used for the study of the construction. It is dealt with as an interpretative analysis of the text. With the aid of the relevant literature the study analyzes and interprets the found constructions of Czech national identity. It examines what identity and character and which traditions and attributes are given to the Czech nation by selected newspapers. It notices potential differences and uniformities between both newspapers and between 1999 and 2004. The analytical part of the thesis is complemented by the theoretical part and the methodology. The methodology describes the chosen technique of the analytical work. The theoretical part includes description of the period...
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Mediarepresentation of forming local policy
Švubová, Jana ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis on the "Media representation of forming of local policy (on the example of the financing of the Prague theatres)" suggests that mass media contribute to the forming of local policy by selective reporting of the politics. This fact is illustrated on the example of forming grant policy of the capital city of Prague. The analysed media are the daily papers MF Dnes, Lidové noviny, Právo and the televisions TV Nova and Česká televize in 2007 and 2008. The theoretical part of the diploma thesis introduces the relation between mass media and reality, the effects of media and the factors influencing forming of the news content. The political communication is discussed; this phenomenon is introduced together with the personalisation of politics and the mediatisation. Furthermore the paper deals with the agenda- setting theory and its relation to framing theory and the theory of news values. Then the development of the dispute is given, the most important moments are emphasized. The research part of the diploma thesis includes results of the quantitative content analysis. The aim of this research was to discover the media image of the dispute and to confirm or to disprove the hypothesis (i.e. the mass media were not impartial). The qualitative frame analysis shows the ways the dispute was...
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The concept of fatherhood in the women's lifestyle magazines for different target groups defined by the level of women's income
Lukáš, Vojtěch ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
The thesis is focused on the role of fathers represented in different lifestyle magazines for women. There were selected two kinds of magazine brands for women from different social-economic groups. The representative magazines from higher social-economic groups were chosen Elle, Harper's Bazaar, Cosmopolitan and Marianne. The representative magazines for women from lower social-economic groups were chosen Vlasta, Chvilka pro tebe, Žena a život and Překvapení. There were found only articles which show man as father, including description, in all selected magazines. The terms were generated according to the method of open coding from each article. Then they were merged into superior categories. The final categories served as a tool for describing representation of father, as he had been described in the individual magazines. From individual magazines we moved to the whole groups of magazines, which were designed for the same social-economic groups of women. Differences and similarities in the representations of fathers were found not only between the groups but also inside of the groups themselves. Nevertheless, our work has successfully shown that there were significant differences in the descriptions of the father in the magazines for different social-economic groups of women.
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The Media Image of the Chernobyl Nuclear Accident on the Pages of Selected Czechoslovak/Czech and American Press
Krocová, Radka ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
The dissertation The Media Image of the Chernobyl Nuclear Accident on the Pages of Selected Czechoslovak/Czech and American Press based on contemporary press shows the way the Chernobyl nuclear accident was depicted in the press and the way its media image developed. The paper introduces historical context such as the Soviet-American relationships and ecological activities in the CSSR. Last but not least it describes causes, course and consequences of the Chernobyl accident. In the analysis only Czechoslovak/Czech and American press from the period from 1986 until 2011 was used. This procedure enabeled putting down and analysing the accident's media image in particular dailies and its transformation through the time. It also enabeled the confrontation between the Czechoslovak/Czech and the American press depiction. The contribution of this disertation is in the fact that it complements previous studies about the Chernobyl accident which primarily dealt with its ecological, health, social and economical consequences. A more extensive study about its media depiction was missing until now.
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Leaving of Czechoslovak democracy giants; comparison of media images of Tomas Garrigue Masaryk and Václav Havel death and funeral in Czech Press
Pavelková, Kateřina ; Cebe, Jan (advisor) ; Sekera, Martin (referee)
Diploma thesis "Leaving of Czechoslovak democracy giants; comparison of media images of Tomas Garrigue Masaryk's and Vaclav Havel's death and funeral in Czech Press" aims to compare the media images of the presidents' death and funeral in broadsheet and tabloid newspapers of that time. In this matter, media analyzed the lives of these great personalities, their work, political views, their acceptance and renown abroad, their merits and their critical reception as well. The study itself is divided into two main parts. The first one being the theoretical part informs about the political and social context of the time in which Tomas Garrigue Masaryk and Vaclav Havel lived and worked and it discusses their personalities in more details. Furthermore, the methodology used in the thesis is included in this section as well, representing and explaining the method of the media research. In the second practical part, the thesis provides the characteristics of the chosen broadsheet and tabloid newspapers - Lidove noviny, Poledni list and Blesk. By using qualitative analysis the thesis seeks to determine how media presented the presidents at that time. On one hand it attempts to illustrate the parallels that linked these two personalities, on the other hand it endeavours to describe how their images differed....
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Internet marketing influence on internet media content and its users presented on the czech media environment
Rajtmajerová, Daniela ; Šoltys, Otakar (advisor) ; Wolák, Radim (referee)
The significations found in content aren't only explicitly present in the surface structures, but they're also built deep inside human mind as the basic semes - the minimum units with a signification. In the diploma thesis "Internet Marketing Influence on Internet Media Content and their Users at Czech Media Environment" we use a qualitative analysis method composed of the semiotic and the narrative analysis to describe and interpret the chosen samples of internet marketing content. The semiotic analysis helps us to interpret both the basic surface and deep significations present in the visual and text code of the interpreted samples. The narrative analysis unravels a narration the act is constructed from followed by interpretation. The application of both the methods allows us to identify myths in the narratives. The aim of application of both methods is to describe specific and repetitive deep significations and narrations individual communicates are built from and thus characterize internet marketing media discourse. The narratives form a basis of the interpersonal communication; they allow us to preserve and communicate significations through them. All the narratives of the interpreted samples of content were constructed with a basic conflict (or contradiction) and presented to the public...
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Journalists and source protection in motion pictures
Kroupa, Tomáš ; Bednařík, Petr (advisor) ; Wolák, Radim (referee)
This diploma thesis named "Journalists and source protection in motion pictures" focuses on investigative journalists pictured in movies that have originated in Anglo-American language and cultural area. Analyzed are such movies that either have been filmed or have had their opening night in last three decades of the twentieth century or the first decade of twenty first century. From 1970s decade there is one movie analyzed while from all the other decades there are always two movies were being taken into analysis. Theoretical part of this thesis consists first of all of all necessary terms followed by several chapters about history of investigative journalism in English speaking countries. Several important personas and events from the area of investigative journalism from the twentieth century are also mentioned. Political movies from 1960s and 1970s are also briefly mentioned at this point. Briefly discussed are also principles of qualitative analysis method and necessary assumptions. Within the practical part of this thesis every movie is described and analyzed. Specific qualitative analysis method is the same in case of all the analyzed movies and results are discussed in specific subchapters by the same structure so all movies can be easily compared and cross-analyzed. Detailed descriptions...
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