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The marketing plan and it´s execution for ATLANTIK FT, a. s.
Hrubý, Jan ; Procházková, Markéta (advisor) ; Matoušková, Magdalena (referee)
Nowadays, marketing tools are the key factors to enforce the market as well as to seek new customers. Therefore, marketing planning should be the integral part of any enterprise that wants to succeed in markets. The aim of this Diploma Thesis is to point out the practical aspects of how to process the marketing plan of a particular product. On this basis, it will be able to find the result of the real compliance between theoretical methods how to prepare a marketing plan, generally described in literature, and the real practice. The theoretical part describes general information about the marketing plan and its particular parts, as well as their preparation, implementation and verification. The rest of the Thesis is focused on the description of the real preparation of the new product called eATLANTIK within a company ATLANTIK FT, a. s.. It consists of initial impulse based on the long-term strategic goals, through the preparation of specific parts of the marketing plan. The following methodological tools were utilized in the Thesis: observation, description, deduction, comparison, and other applications.
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Marketing orientation of the further development of bakery
Soroková, Lenka ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
Nowadays marketing has an irreplaceable role in building successful business. Ability to know your customer is crucial factor in the fight against competition and in order to obtain the required position on the market. The topic of this thesis is devoted to the marketing orientation of the further development of a small firm which on an example of specific company demonstrates a possible approach to marketing strategy. The introductory part is devoted to theoretical baseline of marketing strategy, which is subsequently applied in the second part on a small bakery, which seeks to obtain better a market position and strengthen the loyalty of its customers. The main focus of the work thus lies in the questionnaire, focused on awareness and customer satisfaction with products and services of the company. Based on the research results in the end there are listed certain recommendations towards achieving the desired state.
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Analysis of customer behaviour in spa resort
Veselá, Zuzana ; Mlejnková, Lena (advisor) ; Richter, Jiří (referee)
The diploma paper is in early part mainly focus on marketing, marketing research and possibility of marketing development in the field. During theoretical part thesis is working with specific problems of marketing in spa and hotel industry. Following chapter is talking mainly about charakteristic of specific spa hotel, its desciption, effects of environment, marketing strategy and competition analysis. Point of primary resaearch is analysis of customer satisfaciton survey during years 2008-2009 and comparing results with data form survey in 2004-2007. Base of this research, the last part of paper is suggesting several solutions in order to increase of parity of the spa hotel in upcomming years.
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Marketing research of restaurant
Dinhová, Lan ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The aim of this thesis was a realization of marketing research of the restaurant Thanh Long. The attention was payed to the theory of marketing research and the characterization of ethnic gastronomy. On the basis of satisfaction analysis were made improvement suggestions.
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Analysis of Respondents in MML Research of Agentura Median
Bohatá, Eva ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
Target of this dissertation thesis is analyze the respondents in the research Market@Media@Lifestyle, which conducted the Median agency. This work examines the differences between respondents completing the questionnaire thru the internet or paper form. There you can find the information summarized and proposed recommendations for next data use in future in the end of examines, especially for marketing purposes.
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The influence of television commercials on children´s perception
Vízková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with perception of television commercials by children, who represent a specific target group within the commercial communications. The conclusions about the possible influence of TV spots on the child consumer originate especially from the analysis of my own field survey, which was implemented with the help of the children from kindergartens and primary schools. I considered it necessary to mention also the legal and ethics rules that govern the advertising regarding the child consumer.
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Marketing research of brand Kubík and its influence on children
Širůčková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Bachelor Thesis "Marketing research of Brand Kubík and its influence on children" focuses on marketing research as a process and its assessment by means of statistic analysis, summarizes marketing segmentation, especially children market segment and also presents brand Kubík and its product. Practical part of thesis insists on proper marketing research in kindergarten and primary school with the aim of analyse the loyalty, brand awareness and children's attitude to Brand Kubík and its products.
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Internet advertising
Popelová, Veronika ; Skokanová, Dagmar (advisor) ; Kováčik, Petr (referee)
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
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