|
|
Representation of Jiri Kajinek in Czech print in 2010
Pošepná, Kateřina ; Trampota, Tomáš (advisor) ; Hronová, Tereza (referee)
The main concern of the thesis is the ability of the media to construct the image of criminals and it is demonstrated on the case of Jiří Kajínek. Criminality is a special topic most of the population has no personal experience with, and, therefore, they have to rely completely on the information offered by media. Jiří Kajínek is the most famous czech prisoner and, in its practical part, the thesis tries to explore the way the publicistic titles presented his case to public in 2010. Most of the examined titles takes Kajínek's side and does not offer balanced information regarding the case. This partiality is reflected mainly in the way of signification associated with Kajínek, in the framing and in the form of particular articles. The thesis then observes the influence of the Kajínek movie on his media presentment and its development. It focuses at the amount of media space given as well as at the way of the representation itself. Differences in both aspects have been found in particular titles.
|
|
|
Comparative Analysis of the Representative Programme Tunes in the Czech Audiovisual Media
Srb, Martin ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
Tunes and sequences that introduce into media products (so-called idents or intros) do not serve only as interpunction dividers in the continuous broadcasting media flow. They are also a specific kind of media message that evolved gradually and become incorporated structurally as well as functionally among the typical and identifying phenomena of the media discourse. From the semiotic point of view, an intro is at the same time a sign of the media text and a text per se. In the media discourse, intros fulfill several functions: they help getting around the radio and television programme, they draw attention to various programme titles and they simultaneously co-create the identity of the respective broadcasting station's discourse. To fulfill said functions, they use set signs and sign systems. Purpose of this work is on the one hand to analyze sign and sign systems used in some representative examples of intros from the Czech media environment around the turn of the millennium, on the other hand to comparatively analyze said intros in a synchronous as well as diachronous perspective; by means of that, relations will be explained among various intros and their respective sign systems across the media discourse.
|
|
| |
|
| |
|
|
Persuasive function and its realization in the preelection spots of political parties,that in electioms in 2010 were given to the Chamber of Deputies
Korandová, Michaela ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
Five political parties fought their way into the Parliament of the Czech Republic in the election in 2010 (they were CSSD, ODS, TOP 09, Communist Party and VV). Each had their election ad which was broadcast by television and inseparably belonged to their political campaign. An analysis of these media products is the research objective of this thesis. The aim is a semiotic analysis of individual subjects. The thesis strives for an objective description of the transfer of evidence and the construction of meaning in communication spots. The research focuses on complex communique of the clips, structure of the narratives and application of the persuasive functions. The analysis covers various semiotic systems differentiated into three areas - visual, auditory and language. Their mutual harmony, dominance and substitution are important factors in assessing the quality of a complex communique. The issue is also examined in terms of narrative of the spots, whereas the thesis contains description of both the story and the discourse level. This includes specific events and existents, types of statements and specifications for the position of the narrator. The description of the persuasive phenomena and their character is based directly on the above criteria. The paper concludes with a summary of the...
|
|
|
Comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009-2010 (textual and semiotic comparison)
Kovářová, Pavla ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Bachelor thesis "A comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009 - 2010 (textual and semiotic comparison)" deals with semiotic analysis of the cover pages of two similar weekly magazines in the same period. Research sample includes five covers of each magazine which shows Czech political figures. The first part of this thesis it describes the theoretical essence of semiotics. The second one is about magazines and theory of cover. In practical part analyses the covers of both magazines with the aim of overall comparison in terms of their communicating intentions, construction of reality and its work with myths and stereotypes. Visual and language codes are studied in terms of denotation, connotation and implied postmodern myths. In the recent media discursus has been interpreting signs and symbols, decoding the hidden meanings and perceptions of the dominant ideology in the construct of reality. Attention is focused on the design of Reflex' photomontage and Respekt's drawing, as well as on composition, colors and using stereotypes. Result of analysis shows a consistent approach of both magazines to the dominant ideology, but a different approach to construct reality and creating the communication plan, which comes just from the way of processing.
|
|
|
Semiosphere and mythological niveau of commercially most successful movies
Senjuková, Tereza ; Šoltys, Otakar (advisor) ; Dominik, Šimon (referee)
The diploma thesis is focused at mythology of the current myths and basic semiotic features that appear in these films. It analyses and uncovers mythological structures that create a platform for the mores, and derives conclusions about the present society. It chose 30 most successful movies as a muster to analyze. It is divided in two main parts; the first one is focused at mythological aspects. Firstly, it describes the most frequent myths that appear in the majority of the analyzed movies. In the next chapters, it analyzes briefly some specific movies and points out their most distinct features. The second part is focused at semiotic features that are used by the film makers and tries to explain their meaning. The last part of the diploma thesis compares the Euro-American film production with that of Asia (especially China).
|
|
|
Refugee Music as the Concept of the Performation of Imigration
Skopec, Jan ; Beseda, Jan (advisor) ; Samek, Tomáš (referee)
Keywords music, immigration, asylum seekers in Czech republic, theatre, audience, medial mening, performance, xenofoby, globalization, postmodernism, cultural antropology, cultural and medial studies, semiotics Summary The aim of this thesis is describe and analyse a music, which cohere with refugees and the other forms of immigration in Czech republic. Concretely is about the music, which originate from Archa Theatre. This theatre is few years attending to the theme of immigration and refugees. The aim of this thesis is analyse the concept of "refugee music" created by Archa Theatre. In this music performance cooperate the asylum seekers and the czech and foreign professional artists altogether. I want to describe for what reason this music concept was created, how this artistically cooperation is proceeding, which meaning the particular musicians consider in this concept and which meaning of this music should be adress to audience. Simultaneously this music is set in the context of the complex artistic production with immigration themes of Archa Theatre. The another intention of this thesis is to show, which meanings of this music and the relative artistic production find the audience. I analyse in which way the audience is influenced with this production and also if is possible in this way to form the...
|
|
|
Approches to the Study of Culture and Social Theory
Lachmann, Filip ; Balon, Jan (advisor) ; Holeček, Tomáš (referee)
Sociology, social science and human sciences in general are interested in the study of culture since its inception. This concern, however, have transformed over the years and the development of individual disciplines, especially in the 20th century, where the phenomenon of culture has become one of the main indicators of social coexistence. The concept of culture itself represents a very wide range of activities, objects and characteristics tied with the human and his behavior. This work focuses on the process, during which social scientists have begun to perceive the culture no longer just a file or a store of values, but as part of power struggle, hegemony, ideology and oppression in their everyday impact on the scientific knowledge and the creation of social discourse. It notes the rise of critical theory, which arose mainly in the context of the so-called "cultural turn", starting in the postwar period. It records the development of social theory as a discipline combining several approaches, grounded in a larger frame of reference, the main aim is to highlight the difference between social science typical for modernity and more or less postmodern authors, which we nowadays consider the leading scientists and philosophers of the 20th century. This report covers the Frankfurt School of T. Adorno,...
|
|
|
The second version of the Berlin program from 1971: End of Adenauer's CDU?
Picka, Ondřej ; Nigrin, Tomáš (advisor) ; Handl, Vladimír (referee)
After the Christian democratic CDU party was forced into the opposition after the parliamentary elections of 1969 it created a program commission which should update the party's Berlin Program adopted few months earlier. Surprisingly it drafted a wholly new party manifesto challenging crucial dogmas of party's policies which led to stormy discussions. This thesis argues that this development was a consequence of generation change in the party which was accelerated by the loss of government as well as a result of the influence of the chairman of the program commission, Helmut Kohl. Kohl was a leading figure of the young rising generation in the party and a strong proponent of party reform. He created conditions in the commission for creation of a progressive proposal by giving influence to talented young reform oriented politicians. But the conservatives in the party were still strong enough to fight back and moderate the reform impetus of the draft. Party committee redrafted it and weakened some central progressive statements. Only the undisputable loss in the elections of 1972 and following election of Helmut Kohl to party chairman made the way free for a thru party reform. Many of the young politicians allied with Kohl during the program discussion in early 1970s became key figures in the CDU....
|
guest ::
