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SEO analysis of the selected site
Hošták, Miroslav ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The bachelor thesis is dealing with problematic of website optimization for search engines. The result of the thesis is a creation of a control list that includes SEO factors that would be possible to use for controlling optimization of a smaller websites that are utilised for presentation purposes of tradesmen and small enterprises or alternatively, proceed accordingly to that when optimizing. Thesis is divided into theoretical and practical part, theoretical part includes first to third chapters and practical fourth and fifth. First chapter is dealing with SEO characteristics based on multiple opinion routings, describes division of SEO techniques into ethical and unethical, comments overall significance and addition of SEO, deals with its history and describes its relationship with online marketing. Second chapter is focused on present state of SEO, deals with relevant trends of website development and describes their mutual influence with algorithms of search engines, mostly Google search engine and sketches a prognosis of future direction of SEO. Third chapter adds information about web searching, specifically discusses characteristics and division of various types of search engines, describes what factors influences indexing ability of web sites and focuses in detail on Google search engine, characterises it and explains its underlying principles. First chapter of practical part of the thesis -- fourth, directly deals with creation of controlling list that serves for SEO optimisation of web sites. Describes reasons and a mode, by which was this list compelled and explains and advocates enlistment of its specific parts -- SEO factors. Further on, deals with division, quality and weights of specific factors. Fifth chapter deals with practical application of a control list on a specific example of a selected web site. Includes a description of a selected web site and results of an analysis conducted on it. Explains inclusion of selected SEO factors into a revitalisation of a web site and rates their success. Conclusion of work is related to assessment of overall value addition of a control list, of which significance and effectivity is supported by included practical findings.
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Implementation of Google Apps for Work in a small business
Hrubý, Jakub ; Novotný, Ota (advisor) ; Vacek, Martin (referee)
This diploma thesis deals with a product Google Apps for Work as a cloud-based tool for businesses. The main idea of this work is to describe the offered service and to deploy it to a real company on the Czech market, belonging to the sector of small and medium-sized companies. The theoretical part is based on a literature review of technical books, articles, and other electronic sources. The subsequent description and evaluation of the implementation is based on real-world knowledge in deploying the product to an existing company. The main contribution of this work is the introduction of service and submission of infor-mation to leaders of small and medium-sized enterprises and their IT specialists for decisi-ons regarding the implementation of cloud services in the field of communication and cooperation.
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Online Marketing
Zrůst, Daniel ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketing plays the key role.
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Návrh online marketingu pro eshop UniTea
Faja, Dominik
The selected website was analyzed as well as whole company possition on the market. A few suggestions were made based on this analysis in order to improove the search engine optimization and also to be included into a company marketing strategy.
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Modelling functions of two variables
SAMCOVÁ, Soňa
In this bachelor thesis we are working with programs Wolfram Alpha, wxMaxima and Google. These programmes are accessible without any licences. We are trying to process basic summary of function of two variables and at the same time provide some information about these functions. In the end of the thesis programmes are compared and evaluated. The thesis is focused on helping the students for better orientation during the study of function of two variables.
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Privacy and anonymization in repositories of grey literature
Koščík, Michal
Current trends in the case law of the Court of Justice of the European Union suggest that the person who systematically processes documents in a repository can be a qualified as a processor of personal data. The operator of the repository can therefore face requests for anonymisation, or removal of information contained in his metadata in order to protect ones personal data . This paper aims to describe real life scenarion that can occur and provide instructions on how to proceed in similar cases.
Fulltext: idr-805_4 -  PDF
Slides: idr-805_1 - PDF; idr-805_2 - PDF
Video: idr-805_3 -  MP4
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Online marketing with focus on Google as a marketing tool
Bokaová, Katarína ; Postler, Milan (advisor) ; Palásek, Jiří (referee)
Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using already established metrics.
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Mobile marketing
Gause, Matěj ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The goal of bachelor's thesis on the theme "Mobile marketing" is to outline its development and why is this new phenomen so important for all modern companies around the world. The work is not about simple description of mobile marketing media but it vividly informs about the latest trends and news from the world of mobile apps and games. It presents the most successful mobile apps which registered more than billion downloads and from their unique characteristics it unveils great potential of mobile marketing. The bachelor's thesis also describes its advantages and unadvantages and prove that it is an excellent tool for making a profit and glory as well as other successes connected to satisfied and loyal customers. The work in detail analyzes a real mobile development company which makes mobile games. The author takes an advantage of 10-year experience in the field of mobile marketing.
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Anti-Plagiarism Services For Our Repositories
Mach, Jan
The presentation is focused on a comparative analysis of systems for detecting duplicates (called anti-plagiarism systems) suitable for repositories of ETDs in the Czech Republic. The paper describes the testing process and results. These results can help to decide, which system will be suitable as a anti-plagiarism tool for the control of theses and other types of gray literature.
Fulltext: idr-692_3 - PDF
Slides: idr-692_1 - PDF; idr-692_2 - PDF
Video: idr-692_4 - MP4
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Personal data and personalization issues
Farafonov, Gerasim ; Sigmund, Tomáš (advisor) ; Pavlíček, Antonín (referee)
Society is currently finding itself in the middle of an information revolution, and only now begins to realize this fact. The primary currency in the new economy is user data and the enormous value is evident only to companies doing business with them. This thesis is dedicated to the protection of personal data in the context of the currently developing trend of personalization. Author sets out tools that make online tracking possible, compares the legislative regulation of the Czech Republic, the Russian Federation and the United States of America, evaluating the differences, trends, strengths and weaknesses in relation to the practice of creating profiles and behavioural targeting advertising. Subsequently, the author lists the additional risks of this trend for the freedom and privacy, lists general recommendations as well as recommendations for the users themselves to maximize the protection of privacy and personal data.
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