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Innovations and czech retail business
Pecho, Maroš ; Zadražilová, Dana (advisor) ; Klánová, Eva (referee)
The aim of this thesis is to describe current trends in global retail, the current state of retail in Czech Republic and possible need of bringing innovation to the outburst of Millennials generation economic activity. Introduction is devoted to theoretical description of retail and its meaning. As part of the thesis, there is a significant part containing relations within the worldwide retail and also its current trends and development. Furthermore, part of the thesis is devoted to the development and ongoing evolution of retail in the Czech Republic. Theoretical definition in the third chapter deals with buying behavior as well as the factors which have an impact on it. Millennials are the bearers of the innovation need in the world retail sector. The thesis put emphasis on this generation essential features characteristic, as well as their purchasing behavior. Quantitative research includes evaluation of their behavior and attitudes on the czech market in relation to information about groceries and consumer goods, then to their use of technology (smartphones) in the buying process of groceries and consumer goods, and also evaluation and description of their specific attitudes to purchase behavior and different characteristic aspects resulting from global characteristics of Millennials.
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Analysis of Shopping Behavior by Fast Moving Consumer Goods in the Czech Republic
Bělíčková, Alena ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The diploma thesis deals with the analysis of FMCG (fast-moving-consumer-goods) shopping behavior and the retail chain positioning. The aim of the thesis is to evaluate the correspondence of the shopping behavior and the retail chain positioning for given retail chains. The analysis of shopping behavior is based on the questionnaire based on the representative sample of 4000 respondents. The shopping behavior is described with regard to seven segments defined by the Incoma GfK research agency. Two methods of shopping behavior are described in the thesis. The first one is the method based on the personally defined sorting rules created according to several questions selected from the questionnaire, and the second one that is based on the factor and cluster analysis. The self-created evaluating scale has been used to evaluate an influence of selected questions to segments viewed. In a similar way, the retail chains positionings have been determined based on the available data (opening hours , price level, provided services etc.). The correspondence of individual retail chain positioning and shopping behavior is evaluated in the conclusion.
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Consumers' attitudes in the Field of the Responsible Consumption
HEŘMANOVÁ, Eva
The thesis is focused on the stances of the consumers in the field of the sustainable consumption. The work is divided into two parts the theoretical and the practical one. In the theoretical part there is the emphasis put on the purchase behavior of the consumers, types of behavior and field of the sustainable consumption. In the practical part there is described a public questionnaire survey and data analysis. The focus of the study was to find out the current customers' behavior and their attitude to the sustainable consumption and to suggest possible working procedures for producers or traders on the basis of the survey of the consumer and purchase behavior. These procedures can be found in the conclusion of the thesis. The thesis is based on the study of scientific literature, primary data collection and their subsequent analysis by means of field survey, and on the proposed measures. The questionnaire survey has been made in the South-Bohemian Region and in Niederöstereich Austria as well.
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E-commerce
MAREŠOVÁ, Věra
This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
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Marketing of Elderly People
Vojtová, Markéta ; Hesková, Marie (advisor) ; Cabová, Františka (referee)
The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading, which is largely the domain of the younger generation already online.
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Attitudes and buying behaviour of customers of a shopping center
JEDLIČKOVÁ, Klára
The aim of this diploma theses is some analysis of attitudes and shopping behaviour in department store Dvořák in Tábor. The investigation was made by marketing research. Its target was to analyze the perception of consumers, their feelings and opinions through the questionnaires. Another aim was to find out from which reasons consumers visit this store, what are they buying, how do they find the environment and what about global features of the store.
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Attitudes and buying behaviour of customers of a shopping center
HOLEČKOVÁ, Michaela
The topic of thesis is "The attitudes and buying behavior of customers of a shopping center." The aim of this work was to evaluate the attitudes and buying behavior of customers, specifically in the Business Centre Čtyři Dvory in České Budějovice, which conducted a questionnaire survey. At the same time also set targets for evaluation in this shopping center, depending on gender and determine whether they are in the center of satisfied customers buying From the perspective of a range of products and services offered. Currently, traders and developers play an increasingly difficult market rival battle for customers, so it is important to offer customers in the centers of the various alternatives both here to spend their leisure time to the management of these centers attract more visitors. It is therefore necessary to know what the customer when buying most affects what range of services or favors, as they are exposed interior of the shopping centers and the like. These factors may play a key role in ensuring the popularity centers and higher customer satisfaction.
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The analysis of shopping behavior in Bruntál
Burkertová, Martina ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis is covering characteristics of retail shopping of town Bruntál and the following analysis of the behavior of customers. The work is divided into three chapters. First describes basic characteristics of the region and Bruntál itself. It covers mainly demografical and socioeconomical structure of inhabitants. Second part discuss in detail available shopping facilities of Bruntál with the emphasis on the large shops (hypermarkets, supermarkets, disconts). Third, final part proceeds with the analysis of results of the questionary research performed in Bruntál. The interpretation of the results was given using graphs and tables.
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