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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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The Utilization of Marketing Concept in Human Resource Management
Vitulová, Michaela ; Gavlas, Ondřej (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is to propose measures to improve the selection process for new employees and also improve working relations in the company Partners, a.s. The main theoretical benefits of this work include the enlargement of the theoretical knowledge of the issue, the extension of the scope of theoretical knowledge and also the possibility of using this work as a starting point for future research. The practical benefits of the work are the improvement of the selection of new employees of the company Partners, a.s. and the improvement of the current state of relations in the workplace. The theoretical methods and models used in this work are CPM, OCAI, 7S and SWOT.
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Proposal of Marketing Mix
Majerová, Oldřiška ; Veselý, Petr (referee) ; Šmakalová, Petra (advisor)
The thesis deals with the optimamization issue of the existing marketing mix in company Cukrarna Bilek. Based on the selected marketing analyzes is to make suggest to adjust the marketing mix, which will increase customer satisfaction, increase sales and enhance the company's competitiveness in the local market.
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Entrepreneurially Plan of Company with Sport Requirement
Škaloud, Michal ; Jančí, Tomáš (referee) ; Mandelík, Petr (advisor)
This bachelor’s thesis is concerned with floatation of the entrepreneurially plan whom the subject is foundation of MS SPORT Ltd. company which will distribute the shop with sporting goods, clothing and servicing of ski and snowboards. My plan contains the suggestions of organization, marketing, financial plan and calculation of the financial analysis. The aim of my work is data evaluation, feasibility and profitability of my plan.
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Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
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Proposal methods and measures for support activities selected golf course in the Czech republic
Spilková, Eva ; Chylíková, Hana (advisor) ; Novák, Miloš (referee)
This thesis deals with the golf theme. Popularity of golf is growing, and increasingly in the context of the rising new golf courses, which are competitors. The main target is to propose methods and measures to support the activities of the Golf Club Pardubice, which I chose on the basis of four years work experience. Prior to its implementation, I developed a survey of customer satisfaction. At the proposal continues marketing concept of Golf Club Pardubice. In this thesis, the emphasis is on the needs and wishes of the customer, as a key element of marketing itself.
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The marketing concept for a chain of retail stores Pivovarka
Spilková, Eva ; Chylíková, Hana (advisor) ; Juklíček, Milan (referee)
Abstract The topic of the thesis is a marketing concept for a chain of retail stores Pivovarka. The aim of this paper is to outline a marketing strategy creation and operation of specialized retail units on the network. Step by step, I tried to create a concept that will include theoretical training followed by the knowledge and ideas into practice. This work is based on available resources and materials business department Pardubice brewery and trying them draw their own conclusions. Everything I put on the logical structure of individual steps of the realization of stores and a network. The first part is a theory that is necessary for understanding the marketing concept itself. In the second part I introduce the already mentioned theory directly into practice.
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New hospitality marketing concepts
Mrázková, Hana ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The thesis deals with new hospitality marketing concepts and presents some interesting concepts created in the last decade. The aim of this thesis is to analyze concepts, evaluate demand among potential customers for new concepts and design unique hospitality marketing concept. The theoretical part deals with the marketing definition and clarification of what marketing includes. In the analytical part, there are new hospitality marketing concepts described in general, and then the concepts for selected segment -- parents with children. For the purpose of this thesis was created a questionnaire, which examines the demand for new concepts and customer satisfaction or dissatisfaction with the existing hospitality concepts. Results are presented in a separate chapter. The thesis concludes with a new design concept, its description, competitive analysis and marketing mix.
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Marketing Concept of Career Days
Štěpánová, Klára ; Halík, Jaroslav (advisor)
The goal of this thesis is to present a detailed analysis of marketing concept of the project Career Days for the purpose of designing a new strategy, which would enable the event to increase its efficiency in changing internal and external environment. The focus is laid on the relation between Career Days and the strategic direction of organization AIESEC, examined are also competition and relevance with aspects on customers' needs. The proposed differentiation strategy is also accompanied by recommendations for its further elaboration and implementation.
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