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Interactivite content of electronic books
Gorbatiuc, Julia ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This thesis Interactive content of eBooks presents complex view on preparations and development of interactive and enhanced electronic book from technical, legislative, content and economic perspective. It describes types of interactivity modules, available interactive eBook formats, reading devices and software. It also compares USA market to the Czech market of interactive eBooks. This thesis processes results of questionnaire survey in the area of Czech readers awareness of interactive eBooks. In practical part of the thesis process of interactive book creation in Czech environment is engineered.
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Vliv nálady na sociální síti Twitter na kurz akciových titulů
Fiala, Vojtěch
This diploma thesis deals with a question of identification of causality between sentiment on social network Twitter and a price of specific, publicly traded stocks on New York Stock Exchange (NYSE). By a multi criteria analysis were chosen stocks of Microsoft Corporation and Apple Inc. There is constructed a model, which identifies authors messages on Twitter -- tweets and sentiment which they carry in relation to companies. Success of this model is examined by both qualitative and quantitative analysis. The thesis is trying to provide a solution to current and potential investors and management of the companies in order to take better decisions in allocating funds and managing the companies.
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The development of a mobile application and its publishing in the online store
TRUHLÁŘ, Jakub
This work tries to describe phases of the mobile application development, from a concept through actual application development, to publishing in the online store. The beginning of the work describes the devices, the operating system and the frameworks for 2D iOS game development. Also the Sprite Kit framework and the common terminology are introduced. The practical part is about development of the game itself with Sprite Kit framework in Xcode IDE. The reader is familiarized with submitting the app to the App Store and also with the approval process. At the end the thesis is aimed to parts of the web tool for developers called iTunes Connect with statistics and game versions.
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iOS Forensic analysis for iPad, iPhone, iPod
PLACHOTŇUK, Artem
Thesis "iOS Forensic Analysis iPad, iPhone, iPod" deals with the forensic analysis of mobile devices running iOS. This paper will describe a specific OS iOS devices with this operating system. Next will be described the capabilities and limitations which have these devices in relation to forensic analysis. These findings are then illustrated on a physical device and on the basis of best practices will be designed for forensic analysis of these devices and the findings will be evaluated.
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iPad and its possibilities of use in education with a focus on primary and secondary schools
Světlík, Martin ; Chlapek, Dušan (advisor) ; Šedivá, Zuzana (referee)
Apple products are much more common as a part of an education in western countries than in Czech Republic where these products have been long neglected. However this situation has changed after introduction of iPad and so this thesis deals with the possibilities of its use in education, specially focused on primary and high schools. The thesis thus provides a comprehensive overview of the application of modern technologies in Czech primary and high schools, based on an analysis of existing solutions, proposal of specific use of Apple technology and its deployment and presentation of initial studies. Very important part of this thesis is also a research of already implemented solutions in Czech Republic. Thesis contains several procedures and recommendations which are based on practical experiences of schools that already use iPad in education.
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Mobime marketing
Rathouský, Tomáš ; Stříteský, Václav (advisor) ; Poucha, Tomáš (referee)
The aim of the bachelor's thesis is to describe current options of mobile marketing, to present its forms and to analyse usage of mobile applications on the Czech market. Utilization of the mobile application that agregates restaurants which deliver food is evaluated based on analysis that is part of this thesis. The thesis identifies attitude of owners of restaurants to the mobile application via author's own research. The thesis analyses marketing communication inside the mobile application based on its effectiveness, which is compared to conventional forms of marketing. The thesis also formulates hints and suggestions for further development of the mobile application.
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Mobile marketing
Gause, Matěj ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The goal of bachelor's thesis on the theme "Mobile marketing" is to outline its development and why is this new phenomen so important for all modern companies around the world. The work is not about simple description of mobile marketing media but it vividly informs about the latest trends and news from the world of mobile apps and games. It presents the most successful mobile apps which registered more than billion downloads and from their unique characteristics it unveils great potential of mobile marketing. The bachelor's thesis also describes its advantages and unadvantages and prove that it is an excellent tool for making a profit and glory as well as other successes connected to satisfied and loyal customers. The work in detail analyzes a real mobile development company which makes mobile games. The author takes an advantage of 10-year experience in the field of mobile marketing.
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Specifics of doing business with touch-devices (based on example of application development for Apple devices)
Semerád, Přemysl ; Hartman, Ladislav (advisor) ; Gorcošová, Michala (referee)
The goal of this thesis is to analyze whole new market of touch devices. It describes main competitors of this market and tries to uncover reasons of their success. Main focus of this paper is to descibe new concepts of those touch devices, which through its disruptive inovations created whole new trend in the field of information technology. Another goal of this thesis is to describe ways of doing business with those devices. To do this, thesis focuses on applications for touch devices, mainly on Apple devices and operationg systém iOS. After that thesis defines few forms in which this business can be done (which are basically forms of application development). Because of that thesis is further focused mainly on applications themselves. App Store, as a revolutionary distribution method for applications, is described in detail. In the end of this paper there is a complete example of creating application.
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The Position of Apple Incorporated in the World Economy
Marahimi, Narmin ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
My Diploma Thesis is aimed to clarify the position of the Apple Incorporated in the world economy, as well as expectations and anticipations for future. I decided to write about Apple not only because it's one of the leading company in the technology Market, but because interest to its production is increasing day by day, making it highly competitive. Coming to the content of my work: It consists of 3 chapters, with several subchapters being included into each chapter. The first chapter is an overview of the company's history, showing step by step its growth, rise and fall periods, first computers and production. As all the history of Apple existence is connected with the name of Steve Jobs, I decided to express my opinion about Post-Steve Jobs era. Second chapter consists of PEST,SWOT,Competitor and product analysis of the company's product, where iPhone, Ipad and Mac were analyzed. and the third and last chapter reveals vision and mission of the company,its preferences, values, finishing with very positive note, such as the short overview of the most successful products of the company.
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CIDER from Česká Kanada - analysis of the possibilities of production of a specific product
Košťál, Martin ; Syrovátka, Oldřich (advisor) ; Novák, Michal (referee)
The main objective of the presented bachelor thesis is the elaboration of a business plan aimed at the production of a specific product in the area of the Czech Canada. This product is cider, a light alcoholic drink made from apple juice. The solution to the problem is based on the need to diversify agricultural activities in the Czech Canada, and thus to support employment and economic stability in that area and simultaneously contribute - through planting fruit trees - to the ecological stability of the countryside in the Czech Canada.
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