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Vybrané problémy vplyvu globalizácie na český automobilový priemysel
Fedor, Marek ; Plchová, Božena (advisor) ; Korandová, Jiřina (referee)
Bachelor thesis focuses on the effects of globalization on different areas of the Czech automotive industry. The thesis characterizes the phenomenon of globalization in general and specifically from the perspective of the world's automobile production. It also records the history and development of automotive production in the Czech Republic. The thesis captures the Czech automotive industry in details, where the impact of globalization caused significant changes in the last two decades. From an economic point of view it concentrates on the impact of these changes on the overall role of the automotive industry in the economy of the CR. At the end of the bachelor thesis there is view of the current situation in the various car factories of the Czech automotive industry.
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Importance of the concept - Fair Trade for developing countries
Troppová, Simona ; Bič, Josef (advisor) ; De Castro, Tereza (referee)
In this Bachelor thesis, I describe the formation and origin of the Fair Trade movement, way in which it operates, aspects which it brings on the market and the basic characteristics of trade with the most important Fairtrade commodities. Firstly, I focus on the general identification of kinds of products included in Fair Trade and afterwards I characterize the fair trading of four most significant crops among all: coffee, bananas, cocoa and cotton. Objective of the thesis is above all to create an image defining the present situation at three different Fair Trade markets: in the United Kingdom, Czech Republic and Slovakia. From the general outline of success of the movement in the world I continue with deeper detailing of above mentioned markets. From this definition I deduce particularities of Fair Trade performance in each country. Furthermore, I analyze the causes of the exact situation on every market. From the discovered indications I evaluate, if further development of the concept on those markets would be meaningful also in the future and what should be improved for its better effectiveness. In conclusion I briefly analyze the general conditions needed for successful implementation of Fair Trade.
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Benefit analysis of Sales representative for a selected company with a focus on a traditional market
Půčková, Kateřina ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The aim of this thesis is to analyze benefits of Sales representative for a chosen company. As an Intern in the position of Sales representative in Procter&Gamble (in cooperation with p.k. Solvent), which is leader in the market, had the author chance to meet the organisation of direct sales and is offering thus to the reader of this thesis a successful model of direct sales, which is used in this company. First two captures are based on theoretical point of view of this matter. Further parts describe methods, which are used in P&G (p.k. Solvent). In those are companies described as a whole and give figure about organization of sales and pillar of the work of Sales representative -- Seven steps of business appointment. Next captures are oriented on an example which was taken from the month July 2010. Author is in the last part evaluating and summing up the real benefits of Sales Representative and is also suggesting possible ways for improvement. This thesis is mainly dedicated for a managers or companies who are thinking about implementing of direct sales model as an instrument of sales and also for team leaders who are already leading a group of SR.
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The discount phenomenon at the beginning of the new millennium
Ducháčová, Lenka ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee)
This bachelor's thesis aims to research into the consumer behaviour with respect to sales and discounts. The theoretical part provides the definition of consumer behaviour and forms of sales and discounts, focusing on the phrase "for FREE". The next part takes a look "under the bonnet" of low prices in retail chains and introduces Czech retail chains and their recent development along with the continuously increasing offer of special sales and discounts on the Czech market. One chapter deals specifically with "group-buying platforms" -- a new phenomenon on the Czech Internet. The practical part of the thesis summarises the results of a questionnaire-based survey among "discount hunters". The thesis is concluded by a calculation of the impact of special sales and discounts on people's wallets.
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Consumer protection within indoor sales events
Šebestík, Ondřej ; Horová, Olga (advisor) ; Růžička, Jan (referee)
This thesis analyzes the course of indoor sales events and compares the deviations between facts presented and the truth. The thesis also researches views and experiences of consumers by the virtue of interrogation and observation. The list of ways in which visitors can defend against violation of the rights of consumers is another part of this thesis. The aim of the thesis is to provide basis for predicting future development of indoor sales events through data collected and processed.
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Marketing communication in tourism
Kashkina, Katsiaryna ; Horová, Olga (advisor) ; Filip, Martin (referee)
Subject of this bachelor paperwork (study and research) is a firm "1000 Turov" and its activities from the perspective of policy-market sales of tourist services. The aim is to find ways of ensuring and improving product sales company in the tourism, particularly the analysis of the possible marketing communication strategy.
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Analysis of music sales over the Internet
Štencel, David ; Sedláček, Jiří (advisor) ; Struska, Zdeněk (referee)
The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.
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Body image in advertising
Pořízová, Dana ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
This bachelor thesis deals with using the current trend -- "dream" body image in advertising in order to promote sales. In addition, it seeks to demonstrate whether and how that the body image dictates nowadays advertising standards, aspirations and behavior in today's society. This bachelor thesis further verifies whether people are aware of how body image used by the media is artificial and whether people let this body image affect their lifes and values.
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