|
Study of Constructed Treatment Wetland Reconstruction for Dražovice Village
Roupec, Ladislav ; Pumprlová Němcová, Miroslava (referee) ; Kriška-Dunajský, Michal (advisor)
The constructed wetlands, which have been being created in the Czech Republic since early 90s, are designed so they do not allow successful removal of ammonia nitrogen. Almost all of these 300 registered constructed wetlands suffer from the colmatage which leads to the lowest effectiveness of treatment in nearly all parameters. The main effort of the Institute of landscape water management is to get rid of bad reputation and to clarify the reason that leads to unsatisfactory conditions of constructed wetlands. The diploma thesis focuses on the selected constructed wetland in Dražovice (850 EO), which removes ammonia nitrogen with the effect just below the limit values in the long term. The pressure of the Morava river basin and Department of environment (Building Authority in Bučovice) has led to the necessity of taking measures leading to the increase of treatment efficiency especially ammonia nitrogen. The diploma thesis includes both, actual project documentation concentrating on the adjustment of watercourse to nitrify ammonia nitrogen, and effective choice of suitable filtration material supported by testing method in situ. The practical part of the thesis deals with the implementation of the technical solution according to the project documentation. The adjustment of the constructed wetland is now nearly before completion. Last adjustments will be taking place during the spring 2017, the final inspection as well as the evaluation of the reconstruction will take place at the end of this year.
|
|
Design of a GUI for Home Control for the Elderly
Válek, Lukáš ; Materna, Zdeněk (referee) ; Fučík, Jan (advisor)
This work focuses on the problems with the design of software for the elderly and ways to solve them. Furthermore, a design of a control interface for smart homes, which takes these problems into account, was done. The process of the design is described and reasons for the decision that are made are given. Following is a description of the implementation of the proposed interface and its testing on a targeted group of users. The work also outlines a possible extension of the interface for further use.
|
|
Marketing Strategy of Unicorn Company
Grämerová, Andrea ; Hesková, Marie (advisor) ; Hajdíková, Taťána (referee)
The goal of the master thesis is to suggest a marketing strategy for company Uni-corn a.s. based on marketing situation analysis. The thesis consists of theoretical and practical parts. In the theoretical part, the concept of marketing and marke-ting management are discussed and the perception of marketing mix is described. It presents further methodology for the practical part. The practical part contains situation analysis in which the study of outer and inner enterprise environment is presented. The result is a basis for SWOT analysis a furthermore composition of EFE and IFE matrix. Next, the suggestions for tactical targets are determined through the marketing mix. In conclusion a proposition of marketing strategy is presented which is founded not only on situation analysis but also on review study of contemporary company marketing tools.
|
|
Podnikatelský plán - Využití atraktivity kontaktu s farmářskými zvířaty jako zdroje udržitelného byznisu v turismu
Kružliak, Ľubomír ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to develop a sustainable and realistic business plan for the development of a tourist attraction based around the contact between visitors and farm animals. The thesis consists of the evaluation of tourism and agrotourism in Slovakia and in the region of Liptov, followed by the secondary research on agrotourism attractions. The selection of target groups, followed by primary market research and its evaluation, analysis of strategic partners and location, as well as the operations, marketing, and financials are presented in this thesis. The data presented prove that the business idea of creating a tourist attraction featuring farm animals is a viable tourist platform to build a business upon. The contingencies and risks are also analyzed resulting in a complete and viable business plan.
|
|
The roles of leading articles in presen czech magazines ilustrated on monthly published CosmoGIRL! and Cosmopolitan
Jandíková, Eva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.
|
|
Monetary policy in Czechoslovakia 1919 - 1929
Prokeš, Jan ; Szobi, Pavel (advisor) ; Jakubec, Ivan (referee)
This study focuses on describing and analyzing monetary policy in Czechoslovakia between 1919 and 1929. Initially devoted to theoretical definition of monetary policy and approaches to the nature of money. The analytical part describes the most important events of the decade in terms of monetary policy. Particular emphasis is placed primarily on monetary reform, which made Alois Rašín in 1919. The work also describes a change in direction from the deflationary policy to monetary stabilization, on which has the largest merit Engliš, second significant figure in the Czechoslovak monetary policy in those years. As Rašín and Engliš contributed significantly to successful monetary developments in postwar Czechoslovakia. Rašin deal with strong inflationary pressures and gave rise to solid and credible crown. Engliš is behind the most significant economic boom in the history of republic.
|
|
Comparison of green marketing and greenwashing.
Horychová, Tereza ; Šmída, Zbyněk (advisor) ; Riedl, Marcel (referee)
This dissertation explains area of so called green marketing and shows also it's less known face - greenwashing. The thesis defines these terms from develop, design and typology point of view.
The goal of thesis is to find out an occurrence level of greenwashing which means a possibility to reach an environmental image without an ecological activities and to compare it with a range of real green marketing. A practical part focuses on an analysis of 50 most valuable companies of present days which are considered as environment friendly. All necessary data are gathered by this analysis.
Results are reached by a comparative analysis which shows us a companies committing greenwashing. A ratio of green marketing and greenwashing occurrence, most often occurrence of particular methods as well as branches of most often greenwashing occurrence are determined by evaluation of above mentioned comparative analysis. The assessment is presented in an outcome of diploma thesis.
|
|
Consumer protection in air transport
Kroupová, Sabina ; Zelený, Lubomír (advisor) ; Herynk, František (referee)
The master thesis is dealing with the consumer protection in air transport. The legislation is primarily stipulated in the European Parliament and the Council of the European Union regulation, to whom is dedicated the beggining of this thesis. In next step the study is devoted to operating irregulariarities followed by problems concerning luggage that could potentially occur during transportation. The end of the theoretical part is discussing the companies that assist passengers in receiving their compensations from air carriers if they are entitled to it. The second section is mainly analytical and it is supported by the theory from the first part of the thesis. Research is done within this part via method of questioning. The aim of the thesis is checking the awareness of passengers about their rights whilst using air transport. The thesis also contains subgoal which is a summary of a basic overview of consumer protection legislation. The conclusion is devoted towards proposals for addressing any identified deficiencies.
|
|
The effect of bailiff territoriality on the reclamation of receivables, the length of debt recovery and other aspects of court-ordered distraints
Plaček, Jan ; Smrčka, Luboš (advisor) ; Belás, Jaroslav (referee) ; Hučka, Miroslav (referee)
The area of individual reclamation of receivables in the form of court-ordered distraints has undergone significant changes since the year 2000. The initial practice, when the claims used to be enforced directly by judicial officers, proved to be largely ineffective and with difficult to apply. The Ministry of Justice has responded by adopting an amendment to the Act (Act no. 120/2001 Coll., on bailiffs and executor activities), which introduced the independent bailiff offices. Then, the law itself understood the bailiff authorities as a separate entrepreneurs. Currently, in the Czech Republic, there can be seen the distribution of the market with distraints according to the Pareto rule. Approximately 20% of bailiff offices manage over 80% of distraints. It is obvious that this is an unsatisfactory condition for the majority of bailiff offices. In response to this fact, the Czech Chamber of Bailiff offices calls for the introduction of territoriality, which would eliminate by law the market environment from the market with distraints and every single bailiff office would have a stable allocation of distraint proceedings. The analysis carried out clearly shows that there are significant differences between bailiff offices in terms of speed and in success of the debt recovery. The actual demand for the introduction of territoriality would not merely be a reallocation of the market with distraints. Putting it into a practice would greatly influence the transactional costs of business and non-business entities in the Czech economy. The thesis comprehensively describes the issue of territoriality and quantifies how much the debt collection will decrease in case of its introduction. In the conclusion, an alternative draft is formulated, which might, according to the author, allow effective regulation and supervision of the activities of bailiffs' offices without compromising the inherent efficiency of the reclamation of receivables in terms of market environment.
|
|
Italy - the potential market for further foreign expansion of the Storyous company
Hlubučková, Alena ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.
|
guest ::
