|
Communication activities of the sports club FC Barcelona in 2010-2011
Tyle, Jan ; Halada, Jan (advisor) ; Křeček, Jan (referee)
The aim of the thesis "Communication activities of the sports club FC Barcelona in 2009- 2011" was to describe and analyze the main elements within the marketing communications causing the fact that FC Barcelona is one of the most valuable brands in the area of European football clubs. The technique of the process is description. I analyze the main reasons of the popularity of sport itself and furthermore I describe each part of the club's marketing mix - product, place, price and promotion. The club's history and its mythology are the most important descriptions of the organization, because the values and brand identity naturally evolve from it. I attempt to introduce social and political overlap of a sports club, in the Czech environment unparalleled. In the analysis of tools of promotion, I mainly focused on online marketing, which can reach the whole world. In addition, separate chapters are devoted to sponsorship, which is crucial in sports marketing, and the Foundation FC Barcelona, through which the club exercises its corporate social responsibility.
|
|
Analysis and Optimisation of Management Football Club FC Kyjov 1919 o.s.
Lochman, Jan ; Adamík, Richard (referee) ; Lepková, Hana (advisor)
This bachelor thesis solves optimization and management of the chosen football club through the analyses method. The theoretical part presents general information from the management area, analyses, methods of collecting information and sport. The practical part is focused on the football club FC Kyjov 1919, which is analised from the past to the present in detail. In the proposals part of my thesis, based on collected information from the questionnaire, maneuvered conversation, made self-observations and SWOT analysis were compiled proposals and reccommendation.
|
|
Hooligan as an object of film analysis
Volek, Jiří ; BLAŽEVIČ, Jasmina (advisor) ; Bojar, Tomáš (referee)
Final thesis reflects the preproduction and production of thesis film with the topic of radical football fans. Work defines the theme of violence in the world of rowdies and film work with them. Further analyzes not only the history of football fans, but their categorization in terms of sociology and their impact on contemporary society. Work is devoted to the history of Czech cinema, working with the motif of the football world. The reasoning at the conclusion of the thesis reflects the impact of the films on this topic at the general audience and selected subculture.
|
|
State and botanical composition of turfs on selected football playgrounds and possibilities of their improvement
BĚLÍK, Michal
The aim of my thesis was to assess the condition of the lawn at selected football pitches. At individual courses that were selected for analysis to determine the composition of the stands and was designed to measure the maintenance and improvement of grassland selected courses. The literature review includes knowledge about the history and significance of grassland. An important role is also played by the different grass species suitable for football lawns. It also includes the lawn care, which consists of proper irrigation, fertilization, mowing, etc. Finally, it plays a very significant role requirements on the football field and categorization system football pitches. The literature review will also find a brief characterization of individual pests, diseases and weeds in the lawn. To assess the pattern grass samples were taken for analysis grass species of three football pitches and a football club Spartak Pelhřimov, sports club Ústrašín and sports club Žirov. Subsequently, an analysis of individual lawns. Football clubs FK Spartak Pelhřimov and FC Žirov had the best mix of grassland. For the football field team FC Ústrašín was grassland at individual locations in worse condition, and therefore was recommended various measures, which consisted of a better fertilization, irrigation, sow empty seats etc.
|
|
A History of Women?s Football
Maier, Jan ; Kašpar, Ladislav (advisor) ; Pokorný, Ladislav (referee)
Ženská kopaná toho prožila ve své historii mnoho. Po prvním počátečním nadšení a vzestupu v období první světové války, utrpěla těžkou ránu nařízením EFA v roce 1921, aby se znovu vzpamatovala a začala se pomalu rozvíjet až v 70. a hlavně v 80. letech. Ještě větší boom však zažila po vytvoření mezinárodních orgánů a soutěží v 90. letech. Na počátku stály za vznikem ženské kopané sociální změny ve společnosti a upevňování ženské role nejen ve společnosti, ale i ve sportu. Kopaná se rozvinula v Anglii na konci 19. století a rozšířila se do celého světa. Spolu s tím se rozšiřovala zakotvená ideologie přirozeného genderového systému. Pohlavní diskriminace byla viditelná téměř v každé společnosti. V řadě zemí, bylo vyloučení dívek a žen zakotveno v morálních, lékařských a estetických argumentech. V mnoha zemích byla považována účast dívek a žen ve fotbale za nebezpečnou, protože se považovalo za samozřejmé, že ženy nemají fyzické možnosti, aby mohli tuto hru hrát. Účast žen ve fotbale byla viděna jako zbytečná, nebezpečná zdraví i veřejné morálce a někteří to dokonce považovali za nemravnost. Někde nebyly ženy vyloučeny z fotbalu úplně, ale byly povzbuzovány, aby přijaly spíše podpůrnou roli, třeba jako roztleskávačky. Ty, které se do hry zapojily přímo a věnovaly sejí naplno, se považovaly za mužatky.
|
|
The History of German football in Czech Lands
BARTONÍČKOVÁ, Markéta
The thesis deals with the history of German football in the Czech lands since its inception until the end of the sekond Word war, in 1945. The work is dividend into free main parts. The first part discusses the emergence of German football in the Czech Republic and the first clubs that were here and ends the year 1918. The second part deals with how to develop football in the interwar period, i.e., from 1919 to 1938. And the last third part describes the development of football during the second world war, from 1939 to 1945. Historical souces are processed from the Chronicles, almanacs, periodicals and literature.
|
|
Theater network in central Bohemian region
Hostomská, Martina Anna ; Svobodová, Doubravka (advisor) ; Gregorini, Jindřich (referee)
Thesis "Theater network in the Central Bohemian Region after a year 1989" studies and describes the state of cultural life in the Central Bohemian Region.
First part is dedicated to the analysis of the organizational aspects of the CBR as well the demographic outputs and a brief history of cultural activities in the 2nd mid of the 20th century. This analysis is carried out in rather general terms.
The second part deals more specifically with individual theaters with permanent professional ensemble in Kladno, Mladá Boleslav and Příbram. Each specific theatrical institution is examined from many perspectives. Each chapter is concerned with the history of the theater, its building and its use, potential of the audience, the structure of employees, promotion and funding.
Conclusion contains a brief assessment of the discovered condition and brief account of its causes.
|
|
Marketing communication of a football club
Belaníková, Barbora ; Chylíková, Hana (advisor) ; Grešo, Roman (referee)
This bachelor thesis deals with the marketing communication of the football club - MŠK Žilina. The aim of the thesis is to analyze current components of the club's communication with public. The theoretical part is discussing elements of marketing, knowledge of which is inevitable for writing of the practical part. Firstly marketing, its content and essence, are defined, which is followed by a brief description of the marketing's history. Furthermore, aspects of marketing communication are elaborated. The last section of the theoretical part deals with the area of sports marketing. Specifically the role marketing plays in sports, marketing communication in sports and lastly advertising and sponsoring in the sports. In the practical part, the theoretical knowledge discussed in the previous section is applied to the mentioned football club. Based on the analysis, the recent marketing communication of the football club is evaluated and procedures are designed for its improvement.
|
|
Development of American Football in Czech Republic
Dundáček, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: The development of football in the Czech Republic This work is focused on the development of football in the Czech Republic. Maps twenty years of history since the founding of the first Czech club, Prague Lions until 2011. The aim is to introduce the layman the game American football, with its brief history in the U.S. and developments in the world with a focus on Europe. Development in the Czech Republic is followed by formation of clubs and it is compared with neighboring countries. Key words: football, development, origin, history, Czech Republic
|
|
Identity of Football Club FC Háje Jižní Město
Soucha, Matěj ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Identity of football club FC Háje Jižní Město Bachelor thesis is focused on the presentation of the identity of the football club FC Háje Jižní Město, who works at Prague 11. The goal is to gather information about the club - the history, organizational structure, activities. Based on interviews with club management is the responsibility of the section compared with other clubs in the area and finding philosophy of the club and its development for the future. Key words: Presentation, identity of football club, history, organizational structure, activities, interview, comparison, philosophy
|
guest ::
