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Succession in Czech family owned businesses
Rabiňák, Ondřej ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
The intention of this thesis is to analyse case studies and identify factors of successful succession in Czech family owned businesses (FOB). The work is divided into five chapters. The first chapter is devoted to the subject and objective of my thesis. Second one deals with theoretical background of entrepreneurship, history of entrepreneurship in Czech Republic and last but not least with theoretical background of FOB. The third chapter is an analysis of researches about succession in FOB made in Czech Republic and also in other parts of world. The fourth chapter focuses on research about succession practices in Czech FOB itself. The fifth chapter identifies key factors of successful succession. Key words:
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Chytrá a udržitelná města v kontextu vědecké a inovační strategie EU
Horniecká, Marie ; Žamberský, Pavel (advisor) ; Procházková Ilinitchi, Cristina (referee)
The thesis explores how the EU support to research and innovation towards urban sustainability is designed, what the existing EU intiatives striving for achieving smart and sustainable cities are. The analysis of theoretical approaches forms the basis for developing the definition of smart and sustainable city for the purpose of this thesis. An overview of the principal EU strategic documents which address urban sustainability together with European networks is provided in order to demonstrate the linkage to the research Framework Programmes. A separate chapter is devoted to the analysis of the most pressing challenges European cities face nowadays. Database of EU funded research and innovation calls and projects is examined (E-CORDA). Calls and projects related to urban areas are identified and juxtaposed with the urban problems. Final recommendations concern with social aspects of sustainability which should be, in the author's opinion, addressed in future EU research Framework Programmes with a particular attention.
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SCRUM methodology and its uses in the innovation process of the company
Krbušek, Adam ; Gála, Libor (advisor) ; Bígl, Martin (referee)
Diploma thesis deals with SCRUM methodology and its uses in innovation management. The main objective of the thesis is creation of a specific framework which will enable to use SCRUM methodology in the innovation process. The thesis is divided into three parts. The first part presents theoretical framework important for the main research. This part contains literature review and research dedicated to the SCRUM methodology and innovation process. The second part of the thesis deals with mapping of the SCRUM methodology to Hladik's innovation process. This part also contains own design of the innovation management process. The third part of the thesis is dedicated to the case study. The case study uses described innovation management process for verification of the hypothesis saying that is possible to use SCRUM methodology in the innovation process. The author's contribution lies in creation of a framework which provides agile alternative to the classical innovation management models.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.
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Differences between men and women in the Czech labour market
Stroukal, Dominik ; Kadeřábková, Božena (advisor) ; Pavelka, Tomáš (referee) ; Němec, Otakar (referee)
This thesis consists of five articles that apply current world research on labor economics at the Czech Republic and confirms the significant differences between men and women in this market. It shows that gender has a significant influence on the preference on the labor market and, consequently, on employment and health. First, the thesis shows that preferences are relevant determinant of career and then we study the difference in preference of salary for men and women. Subsequently it shows that gender plays a significant role in explaining the relationship between homeownership, and unemployment, as well as unemployment and health. The first chapter was able to demonstrate that the preference for a career has a positive influence on the choice of career. The influence of higher education on prioritizing career proved to be positive and significant. Probability of a career choice is reduced by the presence of children, however, is not dependent on their number, which is contrary to the theory of preferences. The second chapter shows that Czech women prefer more non-monetary rewards than men. It has also been shown that people with university education are same in the preferences of non-monetary rewards regardless of the gender of the respondents, however, compared to the world's research, the Czech higher education increases this preference. It turned out that women prefer risk less than men. The third chapter demonstrates that although the housing market undermines labor mobility and employment in the Czech Republic at the regional level, therefore, that in regions with a higher rate of home ownership is higher unemployment, at the individual level, the owners of housing are unemployed are less likely. The estimates are significantly different for men and women. Men living in owner-occupied housing have a higher likelihood of employment than women. At regional level, however, this thesis shows that the high rate of home ownership increases unemployment for both men and women, in the long run only to women. The fourth chapter showed that men transition to homeownership reduces the likelihood of unemployment next year. For women, this relationship has proved to be insignificant. In addition, as insignificant showed the opposite relationship, the transition from unemployment to the newly acquired home ownership. The last chapter shows that the change in the working status to unemployment will increase in the future probability of worse health. Influence in less than two years, however, proved to be significant. An important conclusion is that men have a significantly stronger relationship between health and unemployment than women.
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Leisure activities for children with hearing handicap
SEBENIOVÁ, Tereza
The topic of my bachelor thesis is: "Leisure Time Activities for Hearing-Impaired Children". The theory part of my bachelor thesis explains what hearing impairment means and the associated concepts, and it further presents special education as an academic discipline and surdopaedia as its branch. The final theory part defines the concept of leisure time and describes the organisations and institutions that offer leisure time activities. The thesis is aimed to determine the offer of leisure time activities for hearing-impaired children in České Budějovice. The research part is focused to identify how hearing-impaired children spend their leisure time, and to gather information from people who work with hearing-impaired children. To further illustrate this issue, it was necessary to find out in the organisations that offer leisure time activities whether they have some clients amongst hearing-impaired children and whether their organisations enable at all to work with such handicapped children. The research part was implemented using qualitative research and the method of controlled interview. The research was carried out in the period of four months from January to April 2011. Interviews were conducted in three target groups - the S1 set comprised hearing-impaired children, S2 covered teaching staff, and S3 included organisations and specialists who offer leisure time activities, or children and youth organisations. A total of 20 interviews were conducted with hearing-impaired children, 3 interviews with school staff and the staff of the Special Education Centre for Hearing-Impaired People, 1 interview with the interpreter from the Basic Deaf Organisation, and 9 interviews with the staff of the organisations that offer leisure time activities. The research results show that children who do not depend on communication using the sign language spend their leisure time similar to their intact peers. Further it was determined that no specific afternoon club is available for hearing-impaired children in České Budějovice, but none of the approached organisations offering leisure time activities resist to work with such handicapped children. The gathered knowledge can inspire parents of hearing-impaired children to improve how their children spend leisure time. The knowledge could also be used by organisations and institutions that offer leisure time activities.
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Analysis of customers satisfaction in a selected restaurant facility
Kováčová, Dominika ; Oberhel, Martin (advisor) ; Musil, Martin (referee)
This bachelor thesis topic is concerned about the analysis of customer satisfaction in certain restaurant with main focus on customer, marketing and marketing research. The goal of this thesis is to accomplish marketing research in chosen restaurant 15.poledník and after detection of scarcities suggest ideal solutions and tips for owner of the restaurant. The bachelor thesis is divided into 2 parts. In first part are included theoretical sides of research. Marketing as a term is also included, in consequence marketing research is based on marketing. Followed with detailed classification of marketing research and at the very end is thesis focused on theory of customer, which definition is very important for this thesis. In second practical part of bachelor thesis is the whole research described with its steps and order. At the very end of this bachelor thesis the ideal hints and tips are suggested to owner of the restaurant.
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Analysis of competition in the services market
Shashkova, Tatiana ; Soukupová, Jana (advisor) ; Adámek, Petr (referee)
The thesis deals with the analysis of market competition hairdressing services, concretely with analysis of three salons which provide hairdressing services in the Centre of Prague. Preliminary I present and define key terms that play basic role in the analysis of competition in the chosen field (competition, the specifics of hairdressing market, the specifics of consumer behavior). To make my own research I elected standards that influence customers when they choose a hairdressing salon, and I created questionnaire. During valuation I commented point gains. Total score were used to to evaluate the competitive position of hairdressing salons in the market.
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Analysis of Financing Research and Development in the Czech Republic
Vacek, Jan ; Hnilica, Jiří (advisor) ; Sieber, Patrik (referee)
The topic of this bachelor Thesis is an Analysis of Financing Research and Development in the Czech Republic. Research and Development (R&D) plays an important role in improving the competitive ability of the Czech Republic, for it constitutes a source for increasing productivity, economic growth and employment. The results of R&D lead to creation of new products and services, which in return increases the quality of life of the Czech citizens. This bachelor thesis focuses on analysis of financing R&D in the Czech Republic. The objective is to find out who finances R&D in the Czech Republic, where do these funds go to, and what they are used on. This thesis also focuses on R&D employees and R&D departments in which they work. The bachelor thesis is concluded by comparison between the R&D data for Czech Republic and other countries form the Europian Union.
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