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Recovering of Company's Website
Lang, Michal ; Lohr, Václav (advisor) ; Martin, Martin (referee)
Summary
Small business operating in villages usually face the problem of lack of customers,
especially if they offer luxury products. The budget of such companies is often limited
and therefore they cannot afford an expensive advertising. The company website is one of the few
solutions that can get customers from outside the rural areas and thus create new business
opportunities and increase revenues of such companies. The main goal of the thesis is to attract
customers to a company website and thus help small businesses seeking customers in their difficult
situation. The theoretical part starts with the basics. It describes what systems are suitable for
different kind of web pages and the main part is focused on factors that influence an overall website
performance.
The second part shows how to achieve the stated goal on an example of a small joinery
company Atyp truhlářství Lang. The company is present on the Internet since April, 2009. The
work with a real website allows to compare results before and after the changes implementation.
The practical part starts with an analysis of the original website. It determines strengths and
weaknesses of the web and it provides suggestions for improvement. After this, the academic work
deals with the implementation of suitable factors. The final chapter evaluates the original and new
version of the site and represents how the made changes are reflected in the site traffic.
Keywords
Website design, SEO, on-page factors, off-page factors, CMS, Content Management
Systems, increase site traffic
Objectives and Methodology
The main objective of diploma thesis is to increase the website traffic, its attractiveness for
customers and thus help small companies located in rural areas to get new clients. The first part
helps to achieve the stated goal by dealing with aspects influencing the overall web page
performance and also provide basic knowledge related to the website design. Consequently, the
sub-objective of this part is an identification of factors that significantly affect the site traffic. The
second part aims to apply the gained knowledge on an example web page of small company Atyp
truhlářství which faces a problem of a lack of customers. It starts with the analysis of the original
website that shows its strangeness and weaknesses. This will provide an information about possible
improvements. The part of authors own work aims to implement suitable factors from the
theoretical part into the website design. The objective of the final part is to compare the changes
made with the original design and determine if the new site solution has really improved the number
of visits and its attractiveness for customer.
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The essential information for the masters thesis elaboration were obtained from an analysis
of printed sources as professional books, journals, annual reports and online resources as well.
Statistical data reflecting the original website traffic were extracted from MySQL database. The
new data about number of visitors were already get in friendlier form of Google Analytics outputs.
In addition to that, author also discussed his academic work with website experts and used his own
knowledge acquired during the university studies of information technology.
Results and Conclusion
The website overall performance is greatly influenced by the system on which it operates.
For this reason, the literature review provides an overview about Content Management Systems
and Static Site Generators. There are explained differences between these two approaches to a website design and are given recommendations about what kind of pages are suitable for each
approach. The main part identifies 30 on-page and off-page factors that have a positive or negative
impact on the final website traffic.
The practical part consists an analysis of the examined site. It discovered the following
weaknesses. The positioning is very bad in Search Engine Result Page and it is almost impossible
to find the web without an exact knowledge of the company name or its location. Content can be
considered as extremely poor with overall 279 words only. There were also two technical issues.
The first caused a traffic data loss for the last five years due to exceeding 50MB of MySQL memory
limit. The second was related to plugins deployment that used up the whole PHP memory limit. It
resulted in WordPress strong unstability. The website speed test was disastrous. The small page
size of 762,52kB was loaded for 4,38 seconds. An acceptable result would be less than 2 seconds.
Concerning security, the site did not use secured protocol and the next risk could pose deployed
plugins that are frequent targets of hacker attacks. The used template was not mobile-friendly and
therefore it was difficult to browse the pages on mobile device. In addition to that the graphical
appearance had a low attracting power, it was not able to adequately impress the customers. The
site was visited by an average of 25 people a day in 2011. Furthermore, only 63% of visitors come
from the Czech Republic. Unfortunately, more actual data could not be obtained because of the
data loss. After considering of all mentioned issues above was proposed a complete website
recovery with an implementation of suitable factors from literature review.
The examined website is extremely static without a dynamic content and the frequency of
updates is relatively low. The web pages are managed by a technical contributor and it is the reason
why graphical user interface of CMS is not required. After evaluation of all previous technical,
speed and security issues was selected a static site generator for the website design.
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The important chapter is represented by implementation of suitable factors that should as a complex lead to an increase of a site traffic. First important factor is a content. The original word
count of 279 words was improved to 1809 words which is 7 times more than in the past. Before
writing the articles, an analysis of relevant terms were made. Those terms are included across the
web content. The new articles are meaningful and they provide product details and customer
reviews. Moreover, the content is structured, there are 9 unordered lists included and main titles
are differentiated by importance. Each page has internal links to other subpages. The text clarity
and an inclusion of relevant terms are equal to a better rank of a page. The number of images has
decreased from 112 original images to selected 42 images on the new website. This is because of
a very bad image quality of most old pictures. The high quality images can cause customer interest
for the product, higher time on site and lower bounce rate. Meta descriptions were implemented
individually for each web page with regard to the page content. The new website was accepted by
a certification authority (CA) and the unsecured Hypertext Transfer Protocol was replaced by
Secured Hypertext Transfer Protocol (HTTPS). It means the site is trustable and secure for
browsing. There are no plugins used and therefore an attack risk is much lower. The template was
tested on 17 screen resolutions. All tests were successful and the site is fully responsive. Almost
33% of customers use some mobile device to browse a web. The current web eliminates the loss
of visitors coming from mobile devices. Furthermore, Google officially announced that secured
and responsive websites get priority. The site speed test had two rounds. The first test can be
considered as very good. The page load time was 842ms and overall page size was 1.1.MB.
Nevertheless, after the compression of large files the site became even faster. The page size
decreased by 30% to 771,6kB and the final load time speed up by 31% to 580ms. Currently, the
website is faster than 96% of all tested domains which is a perfect score. The adjusted site speed is
7,5 times faster than the original speed. No flash, advertisement or other disruptive elements are
available on the web. The web page is newly available on Google+, Pinterest and Twitter. These
factors are able to boost direct page traffic. The design is clean and simple just to avoid leaving
customers confused. The readability is also very good. Combination of black/blue text on the white
background or white text on the black/blue background doesnt cause any readability issues. Social
buttons and a quick company contact is present on each page in header and footer section. Another
change was made in traffic measurement. The website started to use Google Analytics for tracking
visitors. The actual traffic data are more accurate and the possibility of data loss is reduced.
The main goal of diploma thesis was to improve the website traffic. The web page was
measured from 01.12.2015 to 29.02.2016. The average site traffic was 23,0 visits a day in
December 2015. This number reflects the original site traffic which was around 25 visits a day with
a decrease of 8%. The biggest change in traffic development was found between 08.01.2016 to
13.01.2016 when the average site traffic was 77,2 visits a day. Those changes are explained by an
influence of social media. Author has written a post about Atyp truhlářství on Facebook on 8th
January 2016. The post was shared by 8 people and it attracted many people to visit the website.
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From January 14th to the end of the month, the average daily traffic was 32,3 visits. The last month
was noted slightly higher traffic of 32,6 visits a day. The comparison of data from December 2015
and from February 2016 shows a visible increase in number of visits in February 2016 where the
traffic was higher by 41,7%. There is a positive increasing trend in a number of visits since the
beginning of December 2015. Moreover, majority of visitors 81,3% come from the Czech Republic
and it is a better result than by the original web pages with 62% only.
The recovery of a small joinery website atyptruhlarstvi.cz was successful. It improved the
website traffic and many other aspects as content, speed, security, responsiveness, social media etc.
The web design itself and implemented factors can be considered as crucial elements that influence
the final number of visits. For this reason, the made changes on a web page can really help small
business in rural areas to get new customers. There were also identified factors that affect an overall
website performance with an emphasis on a positive site traffic development. An overview about
different website design approaches is provided as well.
References
SEARCHMETRICS. Search Ranking Factors and Rank Correlations: Understand how the deck
is stacked [online]. San Mateo, 2015. Accessible from: http://www.searchmetrics.com/wpcontent/uploads/Ranking-Factors-2015-Whitepaper-US.pdf
COSTELLO, Vic, Susan A YOUNGBLOOD a Norman YOUNGBLOOD.Multimedia
foundations: core concepts for digital design. New York: Focal press, Taylor & Francis
group, 2013. ISBN 978-0-240-81394-3.
FIELDING, Jonathan. Beginning responsive web design with HTML5 and CSS3 / Jonathan
Fielding. New York, New York: Apress, 2014. Experts voice in Web development. ISBN
9781430266945.
MITCHELL, Melanie. Standing out with Seo: Expert advice from Melanie Mitchell (collection).
United States: FT Press, 2013. ISBN 978-0-13-344320-2.
BROWN, Bruce C. How to build your own web site with little or no money: the complete guide
for business and personal use. Ocala, Fla.: Atlantic Pub. Group, c2010. ISBN 1601383045.
ELMANSY, Rafiq. Search engine optimization. Indianapolis, IN: John Wiley & Sons, Inc., 2013.
Teach yourself visually. ISBN 1118470664.
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A Book in Two Languages
Soustružníková, Irena ; Špirk, Ivan (advisor) ; Fulková, Marie (referee)
The dissertation contains as a basic analysis of bilingual book, which is one of the book form with already crucial position on the Czech book market. It describes its major functions and categories that are indicated from one-language book and contains information about bilingual books production in the time of communist period of the Czech Republic history (samizdat). Work consider as a first bilingual textbook Orbis Sensualium Pictus from Jan Amos Komenský. Final part of theoretical investigation is trying to answer a basic question if this book form can be used in multicultural/ intercultural education in the Czech Republic and Europe. Part of the work is disclosing outcomes of analysis, which aim was to find out what is the standing and prediction of bilingual book in publishing houses and also talking about usage and position of the bilingual book as an education tool in schools in the Czech Republic. Education part offers methodology and conclusions from two art themes realized at basic school and one proposal of education procedure, where book (bilingual book) could be used as a tool in intercultural education. Process of bilingual book size copy creation based on the poets from Benny Andersen closing the dissertation in. Key words Book, bilingual book, multicultural/ intercultural, multicultural...
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Writing outside of logocentrism (Discourse, gender, text)
Matonoha, Jan ; Bílek, Petr (advisor) ; Heczková, Libuše (referee) ; Kalnická, Zdeňka (referee)
This thesis aims to examine the nature of the relationship between the kind of textual politics, here referred to as a "women's writing", and the dominant discursive practice of our culture, whose logic and functioning is best encapsulated in the Derridean term "phallogocentrism" which can be defined by variety of its characteristics (e.g. by the idea of a singular, fully controlable meaning, the adherence to the metaphysics of presence, simplisticly instrumental understanding of language, the claim for universal rationality, simplisticly homogeneus understaning of essentially complex and messy reality, ideology of a seemlessly homogeneus, fully controlable Self, anthropocentrism, the unacknowledged privileging of its own epistemic perspective etc.). "Women's writing", then, is here defined as that kind of writing which locates itself outside the domain and logic of a phallogocentric discourse, trying to challenge and undermine its hegemonic status. In this respect, "women's writing" is not delimited by the sex of an author, but by his/her gendered subjectivity, by his/her position within the discursive formation and his/her attitude to hegemonic language practices. Thus, besides the Czech writers Milada Součková, Věra Linhartová, Sylvie Richterová and Daniela Hodrová, the writing of a male author Bohumil...
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Common features of movies integrating the theater phenomenon into their narrative and stylistic structure
Merková, Hana ; JAŘAB, David (advisor) ; Havas, David (referee)
The subject of this bachelor thesis is the common features of foreign and czech movies integrating theater phenomenon into their narrative and stylistic structure. For better explanation, firstly, the forms, which are not included in the area of interest are described- the audiovisual record of theater performance, film adaptation of dramatic play, or insertion of theater performance into the movie content. In following chapters, three different movie examples working with theater in their structure are being described and analysed. Then, thesis is trying to find the reasoning for the usage of two different mediums and their mutual comunication as a principle of autorship. Finally, thesis is trying to summarize common thematic and formal characteristics of chosen movies.
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Time Series Analysis and Comparison by Means of Statistical Methods
Kopecký, Radek ; Bednář, Josef (referee) ; Žák, Libor (advisor)
The aim of the thesis mainly is to understand an issue of time series analysis. There are many methods in time series analysis, but purpose of this analysis persists the same, which is a construction of sufficient model of time series and his application in forecasting of time series. We have to make a basic identification of time series to establish right process in model constructing. The first and the second chapter is devoted to this basic identification. There are many methods, how we said before, for constructing of concrete model. In this thesis, exactly in the third chapter, we introduce one of the most flexible methodology of model constructing. That is The Box-Jenkins methodology, which was defined in 1976 by these men. In the last chapter we try to put to use insight in the issue of time series analysis for comparison and separation of the space of time series and this comparison use for the right interpretation of the parameters of time series model. The diploma project was supported by project from MSMT of the Czech Republic no. 1M06047 "Centre for Quality and Reliability of Production".
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Media image of football in the Czech news agency press service in the years 2000-2010
Slomek, Jan ; Trunečková, Ludmila (advisor) ; Kraus, Jiří (referee)
The objective of this thesis is to describe and analyze the current media image of football that was developed in the first decade of the 21st century by the Czech News Agency (CTK). Using particular samples I am aiming to find the changes in volume, differences in topics and the presentation of the CTK's football agency news in years 2000-2010. The background of this work is mainly the analysis of agency created news, issued in a specifically chosen period of time and then archived in the CTK databank. The thesis only focuses on the text sections of the news. Pictures, audiovisuals and info-graphics were avoided as their possible inclusion would significantly exceed the requested scope of the project. Information can be also found on the internal point of view (based on an in-depth interview with a CTK sports editor specializing in football) and also external point of view (using the outcomes from the questionnaire survey between the employees from certain print, audiovisual and Internet media houses, who are some of the main users of sports agency services, especially those specializing in football). This work will try to show how the Czech News Agency perceives itself, what impact it has and to what extend it can be relied upon as a reliable source for other parts of the media. An important...
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Integration of Vietnamese entrepreneurs in the Czech Republic with the focus on Prague
Nguyen Thi, Thanh Truc ; Kašparová, Eva (advisor) ; Kolářová, Jana (referee)
The aim of this Bachelor thesis is to analyze subsequent integration of Vietnamese entrepreneurs in the Czech Republic with the focus on Prague. Moreover, the thesis deals with the impacts of this integration. The thesis is divided into two parts. In the theoretical part I am trying to describe the history of the arrival of Vietnamese citizens to the Czech Republic and their subsequent integration. In the practical part I have used a document analysis, secondary analysis and semi-structured interview to clarify the situation. The collected data is interpreted on a theoretical background. To sum up, the outcome of this thesis will enable the reader to better understand Vietnamese people living in the Czech Republic
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The employ of prisoners
Nguyen, Mai Phuong ; Moravec, Tomáš (advisor) ; Žák, Květoslav (referee)
The subject of this bachelor thesis is analysis of economic and legislative aspects for employing condemned persons in the Czech Republic. In the initial chapters I am defining the basic concepts bolted with this topic, such as: act of delinquency,labour and employment and afterall public finance and public sector. In this case I will try to analyse out the general costs for execution of a punishment. The last part of the thesis is focusing on the legal form of prisoners employing. From the labor conditions to the forms of employing. In the last place I will advert to benefits and disadvantages for businessmen and I will found out the development of prisoner's employment in the Czech Republic.
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Social housing - comparison of Concept of Social Housing in the Czech Republic 2015-2025 and Austrian social model
Hejduk, Radim ; Krebs, Vojtěch (advisor) ; Barák, Vladimír (referee)
The thesis is focused on social housing - public policy, that is applied in many countries of the EU. Czech Republic is currently trying its implementation. Due to rising household's costs of housing, rising expenses on demand-oriented housing policy in form of housing benefits and difficult to solve social exclusion, social housing appears to be one of the more accessible ways of solution. The goal of the thesis is at first to analyze and evaluate known forms of social housing and its application from the economic perspective, then to form reccomendations for the Conception of Social Housing for the Czech Republic in the period 2015-2025 using comparison to already-existing Austrian model. This text answers the main research question how does functioning model of social housing look like and what are the economic impacts of it on households.
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Financial crisis 2008 and its effects on the Czech economy
Reško, Juraj ; Jiránková, Martina (advisor) ; Kačírková, Eliška (referee)
The objective is to evaluate the impact of the financial crisis in 2008 on real economy of the Czech Republic. First, it presents a theoretical basis for possible causes of the decline in economic activity, then the financial crisis itself. Methods of analysis and synthesis were used to meet the target of the thesis. Main macroeconomic indicators are explored in detail for the period of 2009-2013. Work is topped with a list of anti-crisis measures. Carried out exploration showed that the Czech economy managed to react to negative external influences in time, and its economy has proved to be very stable with little fluctuation and changes.
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