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Strategic development of tourism in Mladá Vožice
NOVÁKOVÁ, Kateřina
The main objective of this bachelor's thesis titled Strategic development of tourism in Mladá Vožice was to evaluate the potential of the city for tourism development. Analysis of the current state and field research was the basis for the assessment of offer and demand of town tourism. Visitors and local citizens most often link Mladá Vožice with concepts such as pretty town and beautiful countryside. Important finding was that tourists regularly return to the city mainly because of sports, leisure and cultural offer. The main tourist destination is the castle Šelmberk. Now for the development of sports and recreational and cultural- historical tourism Mladá Vožice offers suitable conditions.
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Marketing Position of the Town Žatec in Tourism
Pešek, Jáchym ; Odehnalová, Jitka (advisor) ; Janoušová, Simona (referee)
The thesis deals with marketing activities of the north-bohemian town Žatec in terms of Tourism. It discovers its predispositions to be successful and up-to-date tourist destination. It highlights the role of the Tourism Office in Žatec as the main participant of the tourism in the town. The main goal is to evaluate current position of the town as one of the tourist destinations in the Czech Republic, to analyse current marketing strategy and to project a new marketing strategy for 2013. The thesis was discussed with the culture management of the town. It will be also a clue for the management to set its 2013 marketing strategy.
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Attractiveness and friendliness of a destination
Kšír, Tomáš ; Musil, Martin (advisor) ; Luštický, Martin (referee)
Notions "attractiveness" and "friendliness" in the context of a tourism destination are currently not too researched and developed. Due to increasing competition in the tourism market, tourism destination try to determine the level of their general attractiveness and try to identify specific factors, that determine whether the target visitors consider just this destination as attractive and friendly. Although they are an important indicators, for destination management as well as for public management and regional development, the approaches to their measurement are not generally accepted and identified, because they are subjective focused and specific characterized. This diploma thesis provides fundamental and comprehensive overview of attractiveness and friendliness tourist destination measured approaches.
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Media Image of the Czech Republic in 2011
Ruffer, Roman ; Valentová, Jana (advisor) ; Mikeš, Jiří (referee)
This bachelor thesis wants to find out the way in which media image of the Czech Republic in 2011 is being constructed in foreign media by research method of quantitative and qualitative analysis. All media outputs which were collected in abroad by Representation of the Czech Tourist Authority - CzechTourism are evaluated by quantitative analysis. The qualitative analysis try to discover the media image in selected media of the Russian Federation and the United Kingdom of Great Britain and Northern Ireland and verify the correlation of this image with the quantitative analysis developed by agencies for public opinion research.
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Possibilities of Implementation of Cyclist Transportation in Vysočina Region
Majdič, Ladislav ; Zelený, Lubomír (advisor) ; Kliková, Anna (referee)
This Master's thesis deals with an analysis of cycling in Vysočina region based on that a project focused on a promotion of cycling in the area is to be designed. The main objective is to find appropriate means of transport that should serve cyclists to approach their favourite tourist destinations. Together with newly created lines corresponding to the tourist destinations a realizable project should be designed the purpose of which is to promote tourism in Vysočina region.
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Commercial communications of Kutná Hora and their perspective
Paulišová, Anna ; Mikeš, Jiří (advisor) ; Civišová, Dagmar (referee)
Kutná Hora is a beautiful historical city and one of most significant tourist destinations in the Czech Republic. Taking its importance into account the historical city centre of Kutná Hora became UNESCO World Heritage Site in 1995. In spite of this international recognition, the town currently has to face the problem of the decreasing number of visitors as well as their short stay. The aim of my thesis is to describe the current commercial communication of the Kutná Hora city implemented mostly by local tourism agency and to analyze its future potential. Another objective is to suggest improvements of city marketing in order to increase the city's tourism profit in future. The thesis explains the principles of marketing strategies for tourist destinations demonstrated by the example of the city of Kutná Hora. The result is based on classified literature, my own research and data delivered by experts working in the tourism field. The author gives practical recommendations which could be a basis for the future destination management of Kutná Hora city.
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Marketing study of tourist destination - Region Spiš
Ličáková, Lenka ; Valentová, Jana (advisor) ; Kornaj, František (referee)
Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural monuments, sports and recreational facilities and other tourist attractions. This natural and cultural heritage is of transnational importance. Moreover, the unique combination of diverse attractions, which are concentrated in a small area, is the main source of competitive advantage. The thesis is focused on the analysis of conditions for development of tourism and analysis of marketing activities of the region. First, we assessed the primary and secondary offer of the destination. Although it is relatively wide, the problem is its concentration in the larger tourist centers and cities, often poor quality of services or inadequate price for offered quality. On the field of marketing activities, two main ideas for support of the development of tourism are proposed. Firstly, it is a clear definition (geographically) of the region as a destination. Secondly, an existance of a tourist organization that would promote cooperation between individual entities and public sector and create a single marketing strategy for the region Spiš is proposed. Spis region has a great potential for tourism, but needs to use and develop constantly.
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The analysis of the offer of tourism products in the selected region
Mitáčková, Alena ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The aim of the thesis is to summarize and valorize the offer of tourism products in the region Zlín. The introductory part of the thesis judges the tourism of the region as a whole. It describes the statistical data of the tourism, the main projects of the tourism and the main tourist attractions of the region. The main part of the thesis consists of the analysis of the tourist offer. Tourist attractions and products of tourism are described separately for each tourist area and they are divided into different categories. Accommodation and additional services are rated as well. The conclusion of the thesis includes the comparison of the areas, SWAT analysis of the region as a whole and a draft of new tourism products.
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Expectations of development of tourism in Prachaticko
MRÁZ, Pavel
The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.
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