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Comparison of Market and State Organized Public Transport in the Czech Republic Between 2000 – 2015
Hervert, David ; Pikhart, Zdeněk (advisor) ; Vebrová, Ludmila (referee)
Content of this bachelor thesis deals with a comparison of market and state access to public transport from a national economic perspective. Public transport in the Czech Republic between the years of 2000 and 2015 is analysed before the actual comparison is made. The theoretical part deals with available products of public transport, transport demand, market and government failure, entrepreneur theory and information function of prices. Different types of public transport are analysed and compared in the practical part. Additionally, an analysis of public transport in the USA is made and then compared with public transport in the Czech Republic.
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THE PUBLIC CITY SPACE - BEFORE-RAILWAY STATION BRNO
Votroubek, Vít ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
Public urban space Přednádraží Brno is a busy thoroughfare near the center. This space has its own specifics and its own life. It's one big open-air theater with hidden potential and individual impact. The concept of solution thus lies in maintaining his main traffic routes in terms of visual enhancements and functional effect on visitors.
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Marketing strategies of the SUBWAY fast food chain
Nguyen, Huu Tung ; Vávra, Oldřich (advisor) ; Hai Linh, Do (referee)
This Bachelor's Thesis examines the marketing strategy of the SUBWAY restaurant chain, its market positioning, segmentation and targeting strategies and comparison between national and local marketing tactics. The aim of the Bachelor's Thesis is to make suggestions beneficial to improvements in brand awareness and growth of the company. Thesis is divided into two sections of theoretical part and practical part. In the theoretical part of the Bachelor's thesis discusses about marketing basis, history and its instruments. The next part introduces franchise business model, its advantages and disadvantages for both franchisors and franchisee. The practical part presents analysis of SUBWAY company in Czech republic, competitors analysis, its marketing mix and the comparison of national and local marketing.
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Business plan - Subway franchise
Leitner, Tomáš ; Slunčík, Peter (advisor) ; Strouhal, Jiří (referee)
Subject of this thesis is to create a business plan for the branch of Subway franchise and acquaint with the concept of franchising. Theoretical part of the diploma thesis applies to definition of franchising, its characteristics, features, advantages and disadvantages for both parties and describes the elements necessary for setting up business. In application part of the thesis is introduced the business plan for opening of Subway branch.
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Franchising as a Form of Market Entry
El Gindy, Rasia ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
My bachelor thesis deals with franchising as a form of market entry. It is divided into four main chapters. The fisrt chapter focuses on the theoretical definition of franchising, its characteristic features, its advantages and disadvantages. The second chapter is related to the process leading to the application of franchising in practice. The third chapter monitors the situation of franchising in the Czech Republic from the past to the present day. The last chapter applies to the franchising concept of SUBWAY.
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Marketing strategy of franchise chain Subway
Vostrý, Filip ; Chylíková, Hana (advisor) ; Benschová, Šárka (referee)
The aim of this work is to theoretically describe the functioning of marketing and franchising in all its aspects and with each other. On the particular example of SUBWAY chain I discovered weaknesses in terms of marketing and then tried to eliminate them and to propose some helpful changes. Practical part is based both on personal knowledge and information from owners and managers of several restaurants in Prague and Brno.
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Franchising as the entry mode to the market
Čepera, Vít ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with franchising as the possible entry method to the market. It is divided into two parts. The theoretical part explains basic definitions, contains histrory of franchising, the way how to strt franchisig business and advantages and disadvantages of this enterprise. The practical part describes the Subway franchise in the Czech republic and around the world.
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