Original title: Franchising jako forma vstupu na trh
Translated title: Franchising as a Form of Market Entry
Authors: El Gindy, Rasia ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Má bakalářská práce zpracovává téma "Franchising jako forma vstupu na trh". Práce je rozdělena do čtyř hlavních kapitol. První kapitola se zabývá teoretickým vymezením franchisingu, jeho charakteristickými znaky, výhodami a nevýhodami. Druhá kapitola se týká procesu vedoucího k aplikaci franchisingu v praxi. Třetí kapitola mapuje situaci franchisingu v ČR od minulosti po současnot. Poslední kapitola je zaměřená na franchisový koncept SUBWAY. My bachelor thesis deals with franchising as a form of market entry. It is divided into four main chapters. The fisrt chapter focuses on the theoretical definition of franchising, its characteristic features, its advantages and disadvantages. The second chapter is related to the process leading to the application of franchising in practice. The third chapter monitors the situation of franchising in the Czech Republic from the past to the present day. The last chapter applies to the franchising concept of SUBWAY.
Keywords: franchise; franchise recipient; franchising; franchisor; SUBWAY; franchisa; franchisant; franchising; franchisor; SUBWAY

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/35777

Permalink: http://www.nusl.cz/ntk/nusl-162476


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses