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Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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The Proposal for the Development of E-commerce Business Strategy in Distribution Company
Babela, Viliam Igor ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
Bakalárska práca sa zameriava na zpracovanie návrhu rozvoja e-commerce stratégie v spoločnosti distribujúcej hygienické a zdravotnické potreby posobiacej na slovenskom trhu. Teoretická časť sa zaoberá definovaním kľučových oblastí stratégického marketingu so zameraním na problematiku online distribúcie formou e-shopu. Analytická časť predstavuje praktickú aplikáciu vybraných relevantných metód za účelom identifikácie a zhodnotenia kľučových faktorov a následným výberom vhodných akcií pre zmenu v stávajúcej sratégii. Návrhová časť obsahuje nastavenie a zmeny e-commerce stratégie vrátane nástrojov s cieľom zvýšenia predajov v oblasti B2C trhu a zefektivnenia nákupov B2B zákazníkov prostredníctvom vhodných digitálných kanálov.
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The Analysis of Image of Land Rover Brand in the United Kingdom in the years 2011-2014
Mühlheim, Pavel ; Obluk, Ondřej (advisor) ; Orban, Karol (referee)
This bachelor thesis analyses the image of Land Rover brand in domestic UK market between 2011 and 2014. This work builds on theoretical knowledge of Strategic Marketing and Brand Management, especially on the theory of building a brand identity and the theory of brand perception usually referred as brand image. Based on these theoretical findings, this thesis analysis Land Rover marketing strategy in the domestic marketplace; focusing on the organisation's brand management. The communications activities of Land Rover are further examined and described in detail. Based on the analysis of Land Rover marketing strategy and the organisation's individual communications activities the brand identity is presupposed. Using the secondary research in order to project the brand identity a hypothesis of brand image is suggested accordingly. The hypothesis is verified by the application of primary research; using the Semantic-Differential Scale. Powered by TCPDF (www.tcpdf.org)
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Creation of marketing strategy of atelier A8000
Krupauerová, Karolína ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis focuses on the topic of strategic marketing applied in the field of architecture. Based on literature research, the theoretical part describes the definition and history of the concept of strategic marketing. Additionally, this thesis explains what steps need to be taken to formulate a marketing strategy and, also, shows what comes after the formulation of a marketing strategy. Every part of the creation of marketing strategy is then described in detail starting with a situation analysis. The situation analysis is based on evaluating external and internal factors. Firstly, as a part of the external analysis, all factors of the SLEPTE analysis are introduced and then, secondly, the thesis depicts Porter's five forces analysis. Subsequently, SWOT analysis is defined completing the situation analysis by also describing the internal aspects that might affect the company. Eventually, the theoretical part of the bachelor thesis clarifies the concept of segmentation, targeting, and positioning and presents a theoretical frame of the possible strategies to be used in the practical part. The practical part of the bachelor thesis focuses on using the theoretical knowledge in practice on a case of an architectonic studio A8000. Initially, the company is introduced and, after that, with...
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Marketing Utilization in Services
Ondráková, Eliška ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is focused on a marketing communication tools and proposing of their relevant improvements. The theoretical part delimits and describes respective theoretical thesis researched from relevant marketing literature. The practical part is focused on proposal of the marketing strategy analysis 7P, comparison of the chosen firm with its competitors and the SWOT analysis. The marketing strategy proposal introduces concrete proposals and suggestions for the chosen firm Re/max Reality Plus+.
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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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Analysis of Volkswagen´s marketing strategy in Slovakia
Macáková, Naďa ; Zamykalová, Miroslava (advisor) ; Chovanec, Marek (referee)
The bachelor thesis is focused on the marketing strategy of automotive company and brand, Volkswagen, in Slovakia. The brand represents quality German cars. The aim of my thesis was to analyse the current and future strategy in order to propose some improvements for the Volkswagen brand on the Slovak market. The theoretical part deals with the explanation of marketing, including segmentation, targeting, positioning and marketing mix. This is preceded by macro and micro environmental analysis which is completed by SWOT analysis. The practical part is dedicated to Volkswagen's application to theory. These two parts are linked,a company´s example follows a theoretical explanation. Part of analysis is formed by a survey that was created to identify Volkswagen's brand awareness and perception on the Slovak market. On the basis of overall and survey analysis, the last chapter deals with proposals for improving the marketing strategy,communication and also for completing a product scale.
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