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Application of Social Media Networks in Marketing Communication
Hubáček, Robin ; Buchtela, Karel (referee) ; Chlebovský, Vít (advisor)
Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.
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Using of Data Mining Method for Analysis of Social Networks
Novosad, Andrej ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
Thesis discusses data mining the social media. It gives an introduction about the topic of data mining and possible mining methods. Thesis also explores social media and social networks, what are they able to offer and what problems do they bring. Three different APIs of three social networking sites are examined with their opportunities they provide for data mining. Techniques of text mining and document classification are explored. An implementation of a web application that mines data from social site Twitter using the algorithm SVM is being described. Implemented application is classifying tweets based on their text where classes represent tweets' continents of origin. Several experiments executed both in RapidMiner software and in implemented web application are then proposed and their results examined.
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Marketing Plan for New Product Launch
Vintrová, Stephanie ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the creation of a marketing plan for dog’s shampoos launch. The shampoos will be launched on the Slovak market by Palma a.s. company. The design of marketing activities is based on both theoretical background and relevant analysis. The marketing plan is focused primarily on the printed form of advertising and also on advertising on the internet.
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Aggregation and Analysis of Social Network Contents
Horák, Matěj ; Kolář, Dušan (referee) ; Burget, Radek (advisor)
Tato práce se zabývá ziskem zvolené části obsahu sociálních sítí a jeho následnou analýzou. Cílem práce je platforma propojující jednotlivé sociální sítě, která dokáže agregovat obsah těchto sítí podle definovaných témat a zároveň je otevřená dalším rozšířením. Tento cíl byl vyřešen pomocí kontejnerové aplikace, štítkové klasifikace a metody podpůrných vektorů. Implementovaný systém řeší algoritmem nezobrazovaný obsah, filtrování a menší statistiky. Klíčové části systému jsou pokryté testy a systém je otevřený dalším analýzám a pokročilým statistikám.
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Twitter Connection with a TV Broadcast
Fiala, Marek ; Rychlý, Marek (referee) ; Burget, Radek (advisor)
This master thesis focuses on the possible connection between the digital television broadcasting DVB and the Twitter social network. The target platform is the Hybrid Broadcast Broadband TV platform, which combines television broadcasting with a data received from broadband. The created system is composed of a HbbTV application and a server, that connects the application with the Twitter and searchs for additional data about the current video content. Usage of the resulting solution in real television broadcasting could potentially increase the amound of tweets related to the television broadcasting, increase the knowledge about HbbTV technology and attrack young generation of viewers. All that can result into slight increased number of viewers.
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Technology and Society - Online Addictions
Sarbassov, Timur ; Baumgartnerová, Alena (referee) ; Smutný, Milan (advisor)
Cílem této práce je prostudovat problematiku závislosti na internetu. Samotná práce je rozdělena do 3 částí: úvod, hlavní článek a závěr. Úvod vysvětluje globální posuny v komunikační technologii a jejich negativní a pozitivní účinky. V hlavní části se zabývám některými typy závislosti na internetu a způsoby, jak s nimi zacházet. Závěrem jsem shrnul tezi o příčinných a souvislostních vztazích závislých na internetu.
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Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
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Design of digital camera
Miklica, Martin ; Chorý, Tomáš (referee) ; Zvonek, Miroslav (advisor)
This work deals with the history, present and future of photography. The main objective however is to design a stylish compact digital camera with regard to the requirements of modern life, such as the expansion of internet social networks and the associated use of the camera as a visual scrapbook. Emphasis was placed on a new shape solution, simple operation and good ergonomics of holding.
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Proposal for Marketing Communication Improvement
Bartošíková, Bára ; Sommer, Martin (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.
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Utilization of Social Media in Marketing Communication of Selected Company
Dostálová, Jana ; Provazníková, Lenka (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with utilization of social media in marketing communication of selected company. The goal of the thesis is to analyse current state of the situation in this company and consequent proposal of the new plan of marketing communication in field of social media. The teoretical part of the thesis is summarising the theory of the marketing and communication mix and also marketing communication in B2B environment. Analytical part of the thesis is dealing with analysis of the communication mix of selected company with particular effort to discuss of the content which is shared by this company and its main competitors in various social platforms The final part of the thesis is containing proposal of the new marketing communication strategy of the selected company based on the analysis of the current state. The potential benefits of the proposed strategy are discussed together with the analysis of its cost.
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