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Development of Tourism in the Beskydy and its Impact on Business
Mucková, Krystyna ; Zich, Robert (referee) ; Mráček, Pavel (advisor)
Bachelor thesis "Development of tourism in Beskydy and its impact on business in the region" deals with evaluation of conditions for developing tourism in the tourist district of Beskydy. Based on an analysis of current state of tourist movement, description of the most attractive places in the region and possibilities of financing, the outputs of the thesis are suggestions of development of tourism and related business activities and development of the region.
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Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday
Kirchnerová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire survey among students of the University of Economics.
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Celebrations and Traditions in Present Family with Preschool Children
SHORNÁ, Blanka
The target of this bachelor thesis is to find out what holidays and festivals are kept in the family with pre-school children nowadays. It also focuses on the form the fesivals and holidays are celebrated. The theoretical part provides the characteristics of particular festivals and holidays during the year. These special occasions can be understood as festive rituals containing a lot of values for further lifetime. Another part ot the thesis deals with the family, mainly its socializing and educational functions, which is directly related to passing the traditions on other generations. The practical part gives the description of the results of the qualitative research carried out with parents of pre-school children. This investigative survey contributed to the finding which festivals and holidays are currently celebrated and how. The contribution of this finding is a deeper understanding of the modern family and its application in pre-school education which supplements the family care.
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Promotion of internet travel agency
Poláková, Kateřina ; Postler, Milan (advisor) ; Herget, Jan (referee)
The aim of the diploma thesis "Promotion of internet travel agency" is to analyze the communication mix of travel agency Invia.cz and to formulate proposals for its improvement. The thesis is divided into four chapters. The first chapter defines internet as a medium and the possibilities of online communication. The second chapter describes the specific characteristics of tourism marketing and the expanded marketing mix. The third chapter analyzes survey results about consumer behavior in selecting and purchasing holiday. The fourth chapter introduces the company Invia.cz and focuses on its online and offline promotion. Based on the analysis and on the survey results, proposals for communication mix improvement are submitted.
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Working hours and rest period
Trhlíková, Martina ; Soušková, Milena (advisor) ; Spirit, Michal (referee)
Working hours and rest period are concepts which every working person encounters almost every day. Therefore they are so important for our lives. The object of this bachelor's thesis is summarization of legal provisions concerning working hours and rest period in the Czech republic and evaluation the application of these legal regulations in practise. This bachelor's thesis should especially judge whether legal regulations are formulated in accordance with needs of labour law parties or these legal provisions should be modified, left out or completed.
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Holiday 2011
Tuček, Milan
In September 2011 CVVM gave to its respondents a series of questions focused on their holiday and spending of holydays in general.
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Research October 1947 III. ÚVVM: Gatherings, comprehensive schools, private and public schools, pedicure, holiday. B 63, B 63
Ústav pro výzkum veřejného mínění
Research was initiated by the Czech public welfare, Ministry of Education, national corporation Baťa and Institution of tourism. Questions deal with contributions to gatherings, formation of comprehensive schools, nationalization of education and preservation of private schools, pedicure and spending holidays.
Fulltext:  PDF
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Research April 1947 ÚVVM: Two-year plan, books, music, holiday, forests, radio, Nehru, transmigration abroad, change of careers. B 54, B 54
Ústav pro výzkum veřejného mínění
The research was initiated by Department of Agriculture and cultural department of Planning board and it deals with several issues at once. Questions deal with two-year plan, restricted entry into forests, admire to move abroad or change of careers and also deals with theme of reading, borrowing books, favourite kind of literature and music and radio ownership.
Fulltext: PDF
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Tourism and recreation in selected area of Šumava foothills
PŘIBYL, Martin
Firstly, my bachelor?s work has been aimed at determination of premises for tourism trade in the area ?Šumavské podhůří?. It contains an area-localized database focused on hotels and restaurants, historical places of interest, natural beauties and holiday attractiveness. It results from this analyse that this area can offer untouched nature in Protected landscape area ?Blanský les? as well as many interesting architectonical sights. However, except for the town of Český Krumlov this area has a low level of superstructure necessary for bigger development of tourism. This is the reason why tourism is very uneven there. Secondly, methods and results of a questionnaire research held on 3 following places have been presented in my work. It concerns localities: Ruins of the castle Pořešín, ruins of the castle Dívčí Kámen and a water dam Římovská přehrada. On each locality 64 questionnaires were fulfilled, in total 192. Data collected were analysed from various points of view by using various statistical methods. Conclusions how to increase attractiveness and so numbers of visitors were concluded from resulting data .
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Tourism and recreation in selected area of Šumava mountains and its foothills
JANEČEK, Petr
The described area has potential for tourism development. Essentially, this is a potential of natural origin. Majority of the location has a high potentiality for tourism. It is represented by the the above mentioned possibilities of natural and cultural places that attracks visitors . Complex potential occurs in the village Velhartice and Kašperské Mountain, which is known for its historical sights. Other historical attractions are located in a few other locations. They they are used well and they complement the range of natural attractions. Tourism-attractive sites of interest are very unevenly located across the area. These differences in location can be partially reduced by new attractions, which will focuse on the fun element. Another way to reduce inequality would be the emergence of educational tourism and thematic trails. Considerating the offer and demand; and the segment of customers on the market of tourism, we come up with the know-how that could be used for marketing and sales promotions; or the creation of business plans. The results of this work could be used by people working in the Destination management, aimed at creating and developing menu of activities for participants of tourism in these regions. The information obtained can offer additional work that will deepen the achieved interim results.
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