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Návrhy na zlepšení mezigenerační spolupráce zaměstnanců v oblasti služeb
Vošmerová, Jana
This diploma thesis deals with intergenerational cooperation of employees in the field of services, with satisfaction and working effectiveness of elderly employees. The aim of the thesis is to make suggestions and provide recommendations to improve the cooperation of intergenerational employees in the field of services, as well as suggestions that human resources and managers can take to improve the satisfaction and working effectiveness of elderly employees. In the section of quantitative questionnaire research there are applied methods of statistical analysis and in pursuance of qualitative research there are applied methods of semi-structured interviews with employees of selected organisations. The closing part contains suggestions and advice for improvement of inter-generational cooperation and improvement of satisfaction and working effectiveness of elderly employees.
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Aplikace age managementu u skupiny absolventů v nadnárodních korporacích
Dundálková, Zuzana
The diploma thesis emphasises on age management based on graduates in multi-national companies. Output of the thesis is recommendations intended for human resources department and management of multinational companies, which will help to keep satisfied their young employees. To fulfil this target a quantitative research has been done via questionnaires. Also a qualitative research has been done via semi structured dialogues with employees of multinational corporates.
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Vliv průmyslové revoluce "Industry 4.0" v kontextu firemního vzdělávání lidských zdrojů
Dobyšarová, Dominika
Dobyšarová, D. The impact of the industrial revolution "Industry 4.0" in connection to the corporate education of human resources. Master’s thesis. Brno: Mendel’s university in Brno, 2020. Industry 4.0, in other words the 4th Industrial revolution, where we currently are, is a very relevant topic, which begins to take on importance. The concept of the Industry 4.0 is set up in a way that so called „smart factories“, based on cybernetic-physical systems are being built. Those will gradually take over the manual and routine work performed by people so far. The master’s thesis is looking at the current situation and the competency of respondents. The thesis uses secondary survey data from the PIACC (Programme for the International Assessment of Adult Competencies), used for the assessment of the above-mentioned matters. Based on this data, five factors were determined : attitude towards work, education within the working hours, computer literacy, work-life balance and self-education. These factors are compared between generations X and Y using a t-test for two independent selections. The test measures whether the results of one group (generation X) are significantly different from the results of the second group (generation Y).
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Internet memes in brand communication on social network sites
Pávová, Lucie ; Zápotocký, Jan (advisor) ; Schneiderová, Soňa (referee)
The subject of this thesis is the connection of marketing communication on social networks and the phenomenon of internet memes. It focuses on the Czech market and on brands that memes use to communicate within their profiles on social networks. The theoretical part is devoted mainly to the concept of internet meme, its characteristics, origin and dissemination and application in marketing communication. The content of the practical part focuses on the development and current state of use of memes in brand communication in the Czech Republic on Facebook. An assumption of a gradual development of the usage of memes has failed to prove, but the efficiency of using memes in communication on social networks was proven. Based on the knowledge from theoretical and practical part of this thesis, I recommend focusing on aspects affecting the efficiency of dissemination, especially on relevance and intertextuality, and on branding of internet memes used in marketing communication.
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Social media in a perspective of chosen generations
Renčová, Michaela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The diploma thesis Social media in a perspective of chosen generations covers the topic of differences in the use of social networks between generation X and generation Y. The aim of the thesis is to find out if there exist differences in the use of social networks between generation X and generation Y. Furthermore, the subject of the research is to explore the motivation of generation X and generation Y for using specific social networks and the needs they satisfy through social networks. The first part of the thesis consists of introduction of theoretical concepts and terms related to the theme of the thesis. Specifically, the uses and gratifications theory is defined, followed by the concept of active audience and the terms digital immigrants and digital natives. The following chapter presents characteristics of generation X and generation Y and the specifics of social networks. The methodological part of the thesis describes methods used in the research. For the research I chose a combination of qualitative and quantitative methods. Within the practical part of the thesis, a qualitative research was carried out through in-depth interviews. The second part of the research was carried out in the form of a quantitative questionnaire survey. In conclusion, the outcomes of both studies are summed up...
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Generation Y and Hungarian Film
Rychterová, Karolína ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The subject of this master thesis is the interconnection of two quite different topics. These themes are generation and film, specifically Generation Y and Hungarian film. Such a link between these two themes is provided by Hungarian director György Pálfi and his film Taxidermia. The first part of the thesis introduces primarily a theme of the generation, describing generations from Baby boomers to Generation Z. It explains how these cohorts are dated, why they are called like this and what is typical for them. At the same time, the basic knowledge from the historical context is explained, which, in fact, determines these cohorts. The second part of the master thesis focuses on the topic of Hungarian cinematography. It describes the history of Hungarian film, presenting typical directors and their films. There is also a practical part showing what young people of generation Y know or do not know about Hungarian films. The third part of this thesis is called György Pálfi. This section is the most important one. It includes an interview with the director himself and an analysis of his film Taxidermia. This film plays an important role in his work because it brings all our themes together.
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The Comparison Of Lifestyles Between Individual Generations (baby boomers, X, Y, Z)
VAVROUŠKOVÁ, Nikola
The whole human kind has been struggling with intergenerational differences for centuries and it has not changed to this day. I tis a matter we all should be able to discuss, for we face such differences every day. Each generation is different from the previous one and they are very often defying. It is almost impossible to imagine teenagers of today having the same view of the world as their parents or even the generation which endured the world war 2, lived in a totalitarian system or after the velvet revolution. Each generation is unique because of the enviroment they grow up in, in enviroment built by previous generations. And because the human society is a dynamical phenomenon, each generation is original thanks to the influence of its enviroment. And it is the enviroment in which all the generations are being molded, that is going through a constant change. That is why we hear about new generation differences so often and how those differences are being deeper. Both, seniors and young people keep offending opinions of the others and path to mutual understanding can be qite thorny. Some of us are asking ourselves why and if this is true. Is today's generation better than the previous ones? In the first part of my work I'm discussing concepts such as human's 'lifestyle'. In the second part I'm analyzing factors which influence the lifestyle most of all. Third part of my bachelor thesis is focusing on the 'needs' as basic source of the individual motivation. In the fourth part I discuss the individual needs according to the Masslow's need hierarchy. In the fifth I deal with man's 'values' and in the sixth with factors which significantly influence them. In the research part I'll try to chart the major differences between generations of baby boomers, X, Y and Z from many views, such as perception of the future, media, education, technology, internet and ecology. The research part of my bachelor thesis was done thanks to quantitative method of data collection. The questionnaire consisted of 23 questions and each had only one answer. It was anonymous questionnaire and had 'closed answers'.
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Bata - Research on Brand's Position
Dlouhý, Petr ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main objective of this diploma thesis was to find out about the position of the brand Bata among consumers of generations X, Y and Z. Thesis is divided in two parts. While the theoretical part examines brand as such, research on the position of the brand Bata is the core of the practical part. The theoretical part takes a closer look at brand's definition, its components, identity, image and personality. Brand's meaning and functions as well as brand equity are also subject to the part of this thesis dedicated to brand. Separate chapters cover Bata as a brand and introduction of generations X, Y, Z. These are main ingredients to the research. The outcome of the research is analyzed in the practical part. Questionnaires were the mean to find out more about the brand awareness and associations with the brand. Furthermore, the questionnaires focused on the characteristics of the respondents as of customers and potential targets for marketing communication. Analysis of the research's results provided an intergenerational comparison of the position of the brand Bata as well as a base for recommendations regarding the targetting of the marketing communication towards generations X, Y, and Z.
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Preferences in Employee Benefits among Different Generations of Employees
Juricová, Aneta ; Kocianová, Renata (advisor) ; Záškodná, Helena (referee)
This thesis deals with the preferences in the field of employee benefits among different generations of employees. It is focused on the significance of the employee benefits, on the providing system, on the principles of providing and also on new trends in the field of employee benefits connected mainly with the concept of work-life balance. The thesis deals with the generations of baby boomers, X and Y and their preferences in the field of employee benefits. The thesis includes a qualitative survey focused on these preferences among generations mentioned above. Key words employee benefits, baby boomers, generation X, generation Y
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Preferences in key elements of a didactic process of non-formal education of adult learners from the perspective of age cohorts
Loukotková, Klára ; Dvořáková, Miroslava (advisor) ; Šerák, Michal (referee)
4 Abstract The aim of this bachelor thesis is to identify preferences in key elements of the didactic process, namely in didactic forms, didactic methods, teacher roles, teaching aids, didactic technology and seating arrangements, at those adults, who have been participating in at least one non-formal educational activity in the last twelve months, depending on the age cohort they belong to. Based on relevant educational literature, the first three chapters cover a description of a didactic process and its key areas, material and non-material didactic means, which are further divided into particular elements. In the fourth chapter, there is a definition of the age cohorts and a description of their specifics both in general and in the field of didactics. The fifth chapter is dedicated to a preparation and a realisation of the quantitative questionnaire survey at those members of age cohorts, who have been participating in at least one non-formal educational activity in the last twelve months. Based on these findings, the differences in preferences in key elements of the didactic process at the age cohorts are stated. Keywords elements of didactic process, didactic forms, didactic methods, teacher roles, teaching aids, didactic technology, seating arrangements, baby boomers generation, generation X, generation Y
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