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Customer Satisfaction Analysis and Proposals for Its Improvement
Slobodníková, Eva ; Ledvinka, Karel (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction with the product. This work defines the theoretical backgroung and issues related to customer satisfaction. The basic methods and processes for analysis of the marketing environment and the isssue of a questionnaire survey. Theoretical solutions are applied to a specific product, running shoes of the company adidas. The questionnaire survey, internal and external analysis, suggests the factors with which customers are or are not satisfied. Specific proposals to increase customer satisfaction with the product are set out on the basis of the outputs from the questionnaire.
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Using GreenGraffiti as an Additional Tool of Marketing Communication of the Company
Nešporová, Kristýna ; Sedláček, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
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Business project
Těžký, Martin ; Miskolczi, Martina (referee) ; Mandelík, Petr (advisor)
Bachelor’s thesis introduces business case for expansion of hairdresser’s operating for ten years already in Brno into a more luxurious hairdressing salon. Detailed and comprehensive study of various aspects proves feasibility of the case. This study includes reconstruction of the salon, new equipment, extension of services offer, human resource, marketing communication and financial analysis. Major attention is paid to reality of business case and financial calculation based on conservative estimates of revenues and costs and real potentialities of financing the case from foreign funds.
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Reporting of the Selected Company
Drábková, Adéla ; Horák, Pavel (referee) ; Hanušová, Helena (advisor)
The thesis deals with reporting. The first part is theoretically explained the concept of reporting, as one of the basic functions of controlling, PEST analysis, Porter's five forces model, 7S analysis and SWOT analysis. The practical part is focused on the analysis of the situation in reporting and follow-up proposals to improve the situation.
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Tvorba strategie v podmínkách výrobního podniku
Kozubík, Jan
The thesis is focused on the identification of a strategic proposal in the conditions of a manufacturing company on the Czech market. The aim of the thesis was to propose and describe possible new strategies based on partial results from the analysis of the internal and external environment of the company. The thesis used the methods of PESTE analysis and Porter's five driving forces model in the external environ-ment. Within the internal environment, the 7S method and selected ratios of finan-cial analysis were used. On the basis of partial findings, the thesis used SWOT analysis methods and EFE, IFE, IE and SPACE matrices. The result of the work is a detailed description of the proposed strategy, specific recommendations of the subenterprise for the implementation of the strategic proposal and economic evaluation of the impact of the strategic proposal. The strategic proposal, if applied, will lead to an improvement in the efficiency of the company.
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Návrh vhodných doporučení pro zvýšení konkurenceschopnosti pro vybraný minipivovar
Kolajová, Kamila
Kolajová, K., Proposal of Suitable recommendations for enhancing competitiveness for a selected minibrewery. Bachelor's Thesis. Brno: Mendel University, 2023. The main objective of the bachelor's thesis is to suggest appropriate measures that will contribute to the development of the Syrovar minibrewery, thereby improving its position in the brewery industry market. The recommendations are derived from a SWOT analysis. To identify the external environment, a PESTE analysis and Porter's five forces analysis are employed. The internal environment is described through factors such as technological develoment, marketing and distibution factors, production factors, labor resources, and financial analysis.
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Návrh vhodných doporučení pro zvýšení konkurenceschopnosti podniku
Mrázková, Miroslava
Mrázková, M. Proposal of appropriate recommendations to increase the competitiveness of the company. Bachelor thesis. Brno: Mendel university, 2023 This bachelor thesis focuses on the theoretical definition of terms related to corporate strategy. This is followed by the identification of the factors that influence a dairy company using PEST analysis, Porter's five forces model and analysis of internal company factors, summarized in a SWOT analysis. The identified factors are used to formulate recommendations to improve the competitiveness of the company.
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Development of Business Activities for the Company Implementing Shading Technology.
Nováková, Adéla ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of the company implementing shading technology, which will lead to gaining new customers in the Austrian market and increase sales. The work includes theoretical knowledge of the issue, strategic analysis of the external and internal environment. The analytical part describes the current state of the selected company, the result of which is a SWOT analysis. In the design part, individual recommendations and proposals concerning development are elaborated.
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