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Language Tools and Strategies in Electronic Communication in RUNET
Lyakhova, Malika ; Konečný, Jakub (advisor) ; Liptáková, Zuzana (referee)
The thesis is devoted to the problems of communication on the Russian Internet (RuNet). The aim is to provide a basic description and comparison of selected language tools and strategies which the Internet users use, especially with regard to the form of communication (online, offline). In the theoretical part will be described the selected communication tools and strategies on chats and forums, in the practical part will be presented the examples from an analysis of web resources.
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Communication Channels and Marketing Strategies of the Herbář Tv Serie (With Emphasis on Social Networks)
Camrdová, Šárka ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The diploma thesis focuses on communication and marketing strategies of the Herbář TV show. The main aim of the theoretical part is to introduce the topic therefore it contains the characteristics and categorization of the show and its position among other culinary programs. It also summarizes the basic theory of internet communication, social networks and marketing. The methodological part presents research questions, goals and research methods. Research variables are explained here. The practical part includes the research itself. It aims to map the communication channels of Herbář with the help of descriptive analysis, quantitative content analysis and qualitative analytical-comparative methods. It also aims to describe in which ways and in what language the show communicates with its audience and what type of content it offers. The work summarizes which marketing trends can be traced in the case of the show with a special focus on social media. All the findings are supported by specific examples. KEYWORDS electronic communication, media, social networks, Herbář TV show, language resources, advertising, gastronomy
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Elektronizace veřejných zakázek
Zezula, Michal
Currently frequently discussed topic of computerization frames a focus of this thesis on the computerization of public procurement. Fastly changing legislation and rules for the public procurement tendering are being highly criticized, especially by participants of the public procurement tendering, who are influenced by above mentioned changes the most. An objective of this diploma thesis is an analysis of specific changes and processes caused by the computerization, that occur in a life cycle of the public procurement. In addition to the previous goal, this thesis elaborates on the computarization impact on general practice, and describes what are new requirements for contracting parties, emerging from electronic input of public procurements. The proposed diploma thesis is divided into two parts, the first explains the topic in theory, the latter in practice. In the first part devoted to theoretical foundation, the thesis draws from an executed research of available scientific sources. This foundation is then interlinked to the practical part of the thesis, which analyses the life cycle of public procurement. The aforementioned part uses a specific example of public procurement input from practice, and its execution under current rules in comparison to the rule regime valid in the past. Both regimes are described in compliance with corresponding laws. The specific example of public procurement is chosen from The National Electronic Tool, and segmented into several phases. A summary of partial outputs of the thesis is included in the conclusion of the diploma thesis as well as answers on questions asked in an introduction part of the thesis.
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Language understanding across generations
NĚMEČKOVÁ, Lucie
The work deals with understanding the language of the older generation by young people and vice versa - how the old generation understands the present-day youth; how the old generation is versed in expressions commonly used by the young. The work is divided into a theoretical and practical parts. The theoretical part at first deals with lexis in general and then briefly presents word formation and vocabulary enrichment. The following chapter discusses structures of the national language, which was also a base for the practical part as the questionnaire contained a task proving knowledge of literary expressions. The questionnaire as a whole deals with issues of standard and non-standard levels of Czech. The last chapter of the theoretical part covers the term "youth" and age limits of this social group. Special attention is then paid to features of young people's language. The practical part deals in detail with results shown in questionnaires prepared in regard to the topic of this bachelor thesis. It thoroughly compares results in each task both with the young and the old generations. Each task for the individual age categories of respondents is shown in the form of a chart. The last part of the work presents a tabular summary of success rates for each age group of respondents in particular tasks. In this work, I also decided to compare the results of my survey via questionnaires among secondary school students in a grammar school, a vocational school and a training school. The results concerning students of secondary technical and vocational schools are shown in the diagrams at the end of the practical part. There are also tables comparing the success rate in individual tasks with students of all the three types (grammar school - vocational school - training school) of secondary schools.
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Language Tools and Strategies in Electronic Communication in RUNET
Lyakhova, Malika ; Konečný, Jakub (advisor) ; Liptáková, Zuzana (referee)
The thesis is devoted to the problems of communication on the Russian Internet (RuNet). The aim is to provide a basic description and comparison of selected language tools and strategies which the Internet users use, especially with regard to the form of communication (online, offline). In the theoretical part will be described the selected communication tools and strategies on chats and forums, in the practical part will be presented the examples from an analysis of web resources.
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Interpersonal communication language in new media
Blažková, Kristýna ; Hubáček, Ondřej (advisor) ; Štoll, Martin (referee)
The central theme of the thesis is the impact of the new media on interpersonal communication of common life. The thesis is divided into two basic parts - theoretical part and empirical part. The first chapter of the theoretical part is focused on history and fiction of media, it is concerned with new media and their possibilities and also with media science and medial education, which deal with media data and their influence. Second chapter represents the theme Language and communication, is concetrated on transformations of language in new media communication. The empirical part of the thesis presents research project itself and analysis of survey results, which was used for collecting of information. The conclusion of the thesis is focused on the evaluation of the empirical part and the thesis itself.
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