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Multilevel marketing
Křehlíková, Michaela ; Horová, Olga (advisor) ; Černá, Jana (referee)
The Bachelor Thesis examines Multilevel marketing (abbreviated as 'MLM') as a business sector. The first aim of this study is to analyse the system of MLM within the company Oriflame and to measure to what extent the success of MLM is dependent on the duration of the seller's involvement in MLM and on the type of individual's character. Additionally, the thesis investigates whether it is possible to attain financial independence within Oriflame. The second goal is to find out what is the public opinion of the MLM system. To gather reliable information, a questionnaire was created and distributed. The theoretical part of this Thesis refers to MLM as a part of direct selling, analyzes its history and current trends. There are also non-ethical and prohibited systems. The Thesis is focused on motivation and tools of success. The practical part presents the analysis of MLM system in the company Oriflame and research of public opinion about MLM. At the end of this Bachelor Thesis whole issues and results of the public opinion of MLM system are summarized.
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Direct selling as an opportunity to do business
Valc, Pavel ; Horová, Olga (advisor) ; Postler, Milan (referee)
Bachelor Thesis deals with direct selling and its use as a business opportunity. Goal of this Thesis is to analyze the process of building distributor network in the Amway company, identify the key factors necessary for success in this business and describe all its advantages and disadvantages for the distributor. The theoretical part describes direct sales and its multilevel marketing form, stating their history, current position in the global economy, differences from illegal pyramid schemes and differences compared to conventional business. The practical part is focused on Amway business opportunity, in which is anallyzed the selling and marketing plan, factors leading to success and benefit rate for distributors. Then is the business opportunity evaluated by SWOT analysis and in the end there are suggested solutions of discovered problems.
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Direct selling particularities
Greifová, Daniela ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Bachelor thesis is focused on the parcularities of direct selling, self regulation of this industry, multi-level marketing which is the most used sales method in the field of direct selling. The part of the thesis is dedicated to the issue of customer psychology that is very important for achieving success in direct selling. Main goals are to provide readers with the general view of direct selling and analysis of growing possibilities of the industry in the future.
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Direct selling
Tuček, Martin ; Khelerová, Vladimíra (advisor)
Theoretical section defines the concept of direct selling, describes its history and current development in the world and in the Czech Republic. It further addresses its advantages and organizations which determine international rules and ethical standards of direct selling. The practical part focuses on direct selling of telecommunications services. First, it analyzes development of telecommunication market in years 2007-2011. Based on this analysis, it presents strategy of building a data network of local Internet service provider PJcomp Ltd. in the same period. It describes pricing and practices in direct selling of internet connection. It further addresses the negotiating tactics towards residential houses, developers and suppliers of IT services. The conclusion is based on SWOT analysis and proposes a new corporate strategy.
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Direct selling as an oppurtunity
Hloušek, Lukáš ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The goal of the thesis is to explain how does direct selling work, to focus on its future potential and to evaluate the oppurtunity offered to the distributors. The first chapter focuses on the history of direct selling. The second chapter discusses the ethics of direct selling and Czech Direct Selling Association, which oversees keeping to the ethic code. The third chapter compares the network marketing used in direct selling and illegal pyramid schemes. The fourth chapter describes the business opportunity offered by the company Amway Czech Republic.
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ZMĚNA STRUKTURY ČESKÉHO A SVĚTOVÉHO TRHU NA PŘÍKLADU PŘÍMÉHO PRODEJE A MULTILEVEL MARKETINGU
Dvořák, Pavel ; Vostrovská, Zdenka (advisor) ; Petrášek, František (referee)
In the context of increasing technological development and of the effort to get closer to the customer grows the importance of those companies that distribute their products through direct sale. The goal of this work is to prove that direct selling companies at the expense of other companies increase their turnover, and therefore contribute more significantly to changes in market structure. The method of work is data analysis, a summary of conclusions from literature, local research by selected traders in Czech Republic by questionnaire and compilation of time series from historical development according to the turnover with a view to build a 5 year prediction. I will also find out the reasons of the increasing turnover of these companies and the implications for the rest of the market. The conclusion of the work summarises the results of data analysis and answers the question whether direct selling will continue to significantly influence the structure of the market.
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Multilevel marketing of the JUST company
DOLEŽAL, Pavel
The aim of this paper is to characterize the MLM system in a selected firm. The firm I chose is JUST Swiss company engaged in the manufacture and distribution of natural cosmetics and nutrition supplements. Job description is to describe the marketing system and business function of the distribution network company in relation to the present marketing theory to map customer satisfaction with the company and find out whether and how the company uses feedback. This section is compiled by guided interviews, questionnaire survey and his own observations.
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Comparison of Final Consumer s Contributions of The Purchase Network Marketing and Consumer Cooperative
LAVIČKA, Martin
Issue of my Master{\crq}s work inclusive of questions consumers{\crq} cooperative and network marketing. This is very interesting and actual section, because both of these levels have been hiding large potential. They can bring out compelling alternative solution in contact with final consumer. The Work is focused on general analysis of the setting of network marketing and the setting of consumers{\crq} cooperative in the Czech republic. This analysis is completed with comparison of two concrete subjects and assets for final consumers. One of the components is also question form. This question form is based on questioning of two hundreds respondents. Main aims were to find out consumers view of network marketing and consumers{\crq} cooperative, how consumers trust these systems and how often they use it for shopping. Conclusion what I got from research is that consumers{\crq} cooperative is more popular, than network marketing. Due to wrong name of network marketing. That is also why the final consumer use consumers{\crq} cooperative more often for shopping, than network marketing. Main potential of consumers{\crq} cooperative and network marketing is based on the fact, that they can get final consumers to integrate chain. In that case, the consumer is supposed to participate in the co-creation of products and services.
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Network marketing as an opportunity
Hakun, Peter ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The objective of this thesis is to clarify network marketing and how it works and to describe its advantages, disadvantages and opportunity which it offers to producer, distributor and consumer. The first chapter gives a definition of network marketing, explains how it works and refers to its history. In the second chapter the network marketing is compared to common distribution chain from producer's as well as consumer's point of view. Opportunities which network marketing offers to a distributor are described in the third chapter, which also points out the difference between network marketing and pyramid schemes. The last chapter representing practical part gives closer look at use of network marketing in Amway Company.
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