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The impact of globalization on the strategy of Škoda Auto, plc
Fiala, Tomáš ; Plchová, Božena (advisor) ; Kopecký, Jan (referee)
My bachelor thesis deals with the phenomenon of globalization and its impact on Škoda Auto, plc. The aim of my thesis is to evaluate the globalization trend of Škoda Auto reflected in its strategy and determine its further development on the most important markets for automobile. The first part of the thesis explains basic terms of globalization and its development in time. I also state the causes and consequences in the context of automobile industry and the changes in its arrangement. The practical part analyzes Škoda Autos activities and focuses on the most important milestones in the history of the brand. The final part of my thesis deals with the strategy of Škoda Auto in globalization period.
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Using of Tools and Methods of Management Accouting in the Management Process of Buying Specific Items (with an example of a specific company)
Slivoňová, Hana ; Král, Bohumil (advisor) ; Knorová, Kateřina (referee)
The thesis 'Using of Tools and Methods of Management Accouting in the Management Process of Buying Specific Items (with an example of a specific company)' describes the current process of purchasing specific parts in the company Škoda Auto a.s., focusing on quality assurance and responsibility for term accomplishment. The theoretical part of this thesis introduces the in-house company structure of Škoda Auto a.s., focusing on the Purchasing Department, with the emphasis on the Department of Control of the Purchased Parts and presents in detail the overall process of buying these parts. The practical part of the thesis is focused on the evaluation of the activities of this department by comparing current projects and projects before the establishment of the department. In conclusion, there are recommendations and suggestions for the improvement of the current system
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Position of Škoda Auto a.s. in the world markets and its growth strategy
Koutňák, Michal ; Vošta, Milan (advisor) ; Kadera, Michal (referee)
The diploma thesis deals with a new growth strategy of the company Škoda Auto a.s., which aims to increase sales to over 1.5 mil. cars a year by the year 2018. This growth strategy is based on four pillars: sales over 1.5 million vehicles targeting on EU and RIC-markets, profitability and financial strength, strategic "spearhead" focused on price/value, practicality and spaciousness and eventually top employer with global talent pool. The goal is to analyze the whole growth strategy. The work is divided into three chapters. The introductory chapter focuses on an automotive history. The second chapter deals with the current situation of the automotive industry and the last part analyzes the particular pillars of the new growth strategy.
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Current position of the company Škoda Auto a.s. on the automobile market
Hanzl, Jan ; Sato, Alexej (advisor) ; Halík, Jaroslav (referee)
The subject I've chosen to work out in my bachelor thesis is "Current position of the company Škoda Auto a.s. on the automobile market". At present, the automobile industry ranks as one of the most important economic sectors and it assures a proper place in czech history as well. From today's point of view, the most significant czech car manufacturer is Škoda Auto a.s. This traditional enterprise, whose beginnings date back to the history of 19th century, is currently the biggest czech exporter. Thus, the objective of this thesis is to make the reader aware of the current events on the automobile market as well as the current position of Škoda Auto a.s. in terms of sales figures and market share. I also aim to clarify whether or not we can expect future growth of this company and how the eventual growth can be achieved.
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Creation of adaptation concept for new employees with system organiser position on SAP environment in ŠKODA AUTO a.s.
Doupal, Petr ; Bruckner, Tomáš (advisor) ; Mikát, Vojtěch (referee)
This thesis deals with the issue of adaptation of new employees in ŠKODA AUTO a.s., particularly of those who joined the company under the "Growth strategy 2018" for "system organizer" job positions -- SAP consultants. The company has been awarded for being one of the best employers in the past years and the system of human resource management and employee care is very advanced, however there was a demand in the "Information systems and organization" department to come up with its own way to adapt new employees concretely on SAP environment beyond the regular plans in the company. The goal of this thesis is thus to analyze current general practices in the company, present arguments for the new concept of adaptation on SAP, create that concept and then evaluate it through employees' feedback. The thesis, among other things, focuses on the whole process of the creation of the adaptation, including its administration and themes. The research of the opinions of the employees will review the present results of the adaptation and will give a base for decisions on how to continue with this effort. All activities in this process were done by the author himself while being an intern in the company and member of the adaptation project team. The target of the effort and the thesis itself is to have the adaptation project green lighted for the future continuation and to eliminate premature terminations of contracts of employment, which is why the SAP adaptations were thought of in the first place. The new concept of adaptation will benefit the company, the new employees, the creators of the concept, the tutors and the author and can act as an exemplar for other departments.
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Steering of sales department using system of plans and budgets in ŠKODA AUTO a.s. company.
Lebedzeva, Oleksandra Valerijivna ; Scholleová, Hana (advisor) ; Kloučková, Lucie (referee)
The aim of this Master Thesis is to analyze using the system of plans and budgets in a steering of sales department in the company SKODA AUTO a.s. In the theoretical part are basically defined terms plans and budgets and also analyzed different point of views of scientific and professional public on using system of plans and budgets in business management. Then are characterized the basic approaches to budgeting and described in detail the proscedure of establishing the budget. In the practical part is described the analysis of using system of plans and budgets on example of SKODA AUTO a.s. company, during which obtained theoretical knowledge were applied. The analysis revealed a weakness in the steering of sales department and have been proposed the measures, aiming to eliminace this weekness.
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National and cultural habits of Egypt and its influence on business negotiation
Hluchníková, Lenka ; Horová, Olga (advisor) ; Boháč, Petr (referee)
The goal of this thesis is to analyze the environment of Egypt, to characterize the national and cultural habits and describe the business negotiation with a Czech company. Thesis is divided into several parts. First part characterizes stages of a business meeting, then generally discusses the Arab Republic of Egypt, its basic characteristics, rich culture, history and other attractions. Next section is about Islam and its influence on society. In addition to economic data, foreign trade and commercial relations with Czech Republic, is in the following section made SWOT analysis of the Egyptian environment. Cooperation of Egypt and a Czech company, important cultural specifics of business negotiations and its stages are analyzed in the last part of the thesis. Research was carried out in the company Škoda Auto in Mladá Boleslav on the basis of expert interviews with the employees of export department. Results were crucial for a conclusion of the impact of national and cultural specifics of Egypt on business negotiation between Czech companies and Egypt.
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Pricing and accounting methods of discounts selected in Škoda Auto a. s.
Novák, Daniel ; Wagner, Jaroslav (advisor) ; Burešová, Veronika (referee)
This Bachelor thesis is focused on price quoting issues and describes the method of the discount accounting. It shows how to set a suitable price of a product in its life cycle and also suggests what techniques are convenient to use to find out the behaviour of a customer in the future. In the practical part there is a procedure of planning a new product foreshadowed and also the price strategy corresponding with the product which is based on the product's characteristics gained. The thesis then deals with discounts as a tool of supporting the sale and suggests their proper entering into accounts in the company accounting.
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Pro-export Policy of the Czech Republic
Kácha, Pavel ; Tyll, Ladislav (advisor) ; Doláková, Helena (referee)
The goal of my Bachelor thesis is the pro-export policy of the Czech Republic. The thesis is divided into two basic parts - theoretical and practical. The theoretical part describes the field of the state export promotion. In this part I am analysing the document Export Strategy of the Czech Republic for 2006 - 2010. I am describing the institutions in charge of the execution of the pro-export policy. In the practical part I am attending to company Škoda Auto a.s., it's history, production, export strategy, state export promotion and cooperation with the state-owned institutions.
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