|
| |
|
|
Analysis and Visualization of e-Mail Marketing Campaigns
Urbanczyk, Martin ; Holkovič, Martin (referee) ; Hynek, Jiří (advisor)
The goal of this thesis is evaluating Posílátko.cz application and making extensions on the basis of thorough analysis and comparison of other similar products. This extensions are going to lead into increased user awareness of campagins state, so user can react accordingly. Extensions are going to be founded mostly on statistics data. Next I am going to implement campaign summary documents, where people can find all the data without logging into the application. So user can take this documents and present it easily on corporate consultations.
|
|
|
Application of e-marketing on social networks and Google Network
KALAFUT, Petr
The aim of this bachelor's thesis is to create an e-marketig strategy and implement it on a real world project focused on healthy lifestyle and fitness. The state of the art knowledge in the field of social networks and the Google Network is used in the thesis. In the theoretical part, social networks such as Facebook, Instagram, Twitter, and Google+ are described with regard to their application in e-marketing. Furthermore, the features of some parts of the Google Network: the Display Network (formerly known as the Content Network) and Search Network, are described. These networks currently have a great e-marketing potential, therefore, the thesis provides their comparison and proposes the optimal implementation into the real operation. The practical part focuses on creating a web project as an open source solution. Consequently, data from several advertising campaigns were gathered and analyzed using Google Analytics and reports from other external tools. The final analysis compares e-marketing effectiveness of used strategies in the project.
|
|
|
Increasing Business Performance of Online Store
Svoboda, Radek ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis describes increasing business performance of online store on URL www.vytvarny-shop.cz. Increasing business performance of online store is achieved by SEO and by implementation of additional modules for online store. The starting point for this thesis is theoretical background which describes the issue. The analytical part of the thesis draws on the theoretical part and verifies whether the online store is in conditions which are consistent with standards and methodologies listed. The practical part of the work proposes and implements changes, which have been based on the analytical part and evaluated as desired within a stated budget. Bachelor thesis results in the economic evaluation of the conducted changes and provides a comprehensive view of the success of work and the modifications in financial sense.
|
|
|
Web Site Optimisation
Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
|
|
|
Search Engine Optimization
Němec, Michal ; Kaštovský, Petr (referee) ; Tobola, Jiří (advisor)
This thesis deals with search engine optimization - SEO. First, are theoretically discussed all aspects of SEO - on-page, off-page factors, prohibited practices and follow-up care on site. Then everything is formulated in practice - to the program by implementing SEO site analysis and from this perspective is also evaluated. The user has on the output of application available data and comprehensive statistics about his site.
|
|
|
On-Page and Off-Page Web Page Optimalization
Šimko, Martin ; Bartoš, Pavel (referee) ; Korček, Pavol (advisor)
This bachelor's thesis deals with functioning of modern full-text search engines and defines their difference from directories. It also describes which on-page and off-page factors are more or less important for these search engines. Selected factors are then practically tested on a set of ten websites in search engines Seznam and Google. In doing so positions are measured in search engine result page. Through the use of these positions is made evaluation of factors.
|
|
| |
|
|
SEO - Search Engine Optimization
Trávník, Petr ; Nečas, Ondřej (referee) ; Kajan, Rudolf (advisor)
This Bachelor's thesis presents an overview of factors affecting site visibility in search engines including optimization for geographic areas, various language modifications, etc. The Thesis gives a brief overview of tools that help in the process of web optimization. The main goal is to design and implement a web application capable of analyzing web pages and reporting positions in search engines.
|
|
|
System for Support of Dynamic Data Structures Learning
Trávníček, Jiří ; Grulich, Lukáš (referee) ; Křena, Bohuslav (advisor)
The main objective of this work is to design and implement an application that can be used as an aid for the education of programming essentials. Particularly, the attention focuses on the domain of dynamic data structures. The target application will be implemented with the use of web technologies so that it can be run in an ordinary WWW browser. First of all, a brief introduction recapitulates the data structures to be covered. Then the work summarizes the usable technologies available within the web browsers with the focus on the particular technology (which is DHTML) that will become the target platform. The most significant part of this work then discusses the design of the final application. This rather theoretical part is then followed by the description of the practical implementation. A short user manual is also included.
|
guest ::
