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Original title:
Web Site Optimisation
Translated title:
Web Site Optimisation
Authors:
Petrželka, Jiří
;
Burget, Radek
(referee) ;
Eysselt, Miloš
(advisor)
Document type:
Bachelor's theses
Language:
eng
Publisher:
Vysoké učení technické v Brně. Fakulta informačních technologií
Abstract:
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
Keywords:
Apache
;
back links
;
bounce rate
;
class diagram
;
copywriting
;
CSS
;
DMOZ
;
Google
;
Google Analytics
;
HTML
;
httpd.conf
;
Internet
;
keywords
;
mod_rewrite
;
MVC
;
optimization
;
pagerank
;
PHP
;
refactoring
;
s-rank
;
search engine
;
search engine marketing
;
search engine optimization
;
SEM
;
SEO
;
Seznam
;
sitemap
;
UML
;
URL
;
URL rewriting
;
use case diagram
;
W3C
;
W3C standards
;
WAI
;
WCAG
;
web sites
;
World Wide Web
;
XHTML
;
XML schema
;
Apache
;
back links
;
bounce rate
;
class diagram
;
copywriting
;
CSS
;
DMOZ
;
Google
;
Google Analytics
;
HTML
;
httpd.conf
;
Internet
;
keywords
;
mod_rewrite
;
MVC
;
optimization
;
pagerank
;
PHP
;
refactoring
;
s-rank
;
search engine
;
search engine marketing
;
search engine optimization
;
SEM
;
SEO
;
Seznam
;
sitemap
;
UML
;
URL
;
URL rewriting
;
use case diagram
;
W3C
;
W3C standards
;
WAI
;
WCAG
;
web sites
;
World Wide Web
;
XHTML
;
XML schema
Institution:
Brno University of Technology (
web
)
Document availability information:
Fulltext is available in the Brno University of Technology Digital Library.
Original record:
http://hdl.handle.net/11012/56208
Permalink:
http://www.nusl.cz/ntk/nusl-239258
The record appears in these collections:
Universities and colleges
>
Public universities
>
Brno University of Technology
Academic theses (ETDs)
>
Bachelor's theses
Record created 2016-06-03, last modified 2022-09-04
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