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Young artists and social networking sites.
Smutný, Viktor ; Kolomoiets, Maksym (advisor) ; Průchová Hrůzová, Andrea (referee)
The purpose of this thesis is to explain how artists from the generation of digital natives introduced by Dingli and Dylan use Social Networking Sites (SNS). Goal of this thesis is to identify what content do artists share and what they want to achieve with it. There will also be explained what content is not shared and if this is a form of self-censorship or something more in line with certain restrictions to convey desired image. The main theoretical background comes from the concept of self-presentation, which was explained by Goffman in offline space and reworked by Hogan, who introduced the theory of exhibition in online space. This thesis explains that main goal for artists is to create a certain exhibition of their artwork. Exhibition serves as a place, where artists can display their artwork in the best way possible for the audience, which can be used by artists. The use is mostly financial, it can be direct, or someone from the audience can afford them employment, or use their popularity as a motivation for their potential employers. Creation of this exhibition comes with a cost, content focused on anything, but art is either completely absent or employed in a way that is restricted. Certain type of restrictions is used even in art focused content, so the viewer has the best possible...
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Rococo fashion on the portraits of the noblewomen in the Czech Lands and their visual self-presentation
Vlášková, Jana ; Šedivá Koldinská, Marie (advisor) ; Kutílková, Dagmar (referee)
This bachelor thesis explores rococo clothing of noblewomen in Czech Lands on the basis of representation portraits and other contemporary paintings. The first section summarizes the secondary literature using the basic facts of rococo fashion development. The next section describes a portrait as a historical information source. The last, crucial section presents detailed descriptions of portraits and documents the universal and specific features of women's fashion. The result is a set of typical attributes of aristocrats rococo clothing in Czech Lands from the thirties to the eighties of the 18th century.
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Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in Art Education.
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Hazuková, Helena (referee)
Anotation: Špidlová, Z.: Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in art education. [Diploma thesis] Prague, 2013 - Charles University in Prague, Faculty of Education, Art education, 224 p. (Attachements: Diary and file documenting the art part of diploma thesis) This thesis examines the phenomenon of clothing, its semiotic function in the context of postmodern society and social aspects with emphasis on identification with a particular social group. The research brings knowledge about two groups, their clothing and social contexts. The groups are the costume culture of the Alto Minho in Portugal and the goth subculture. The results of the research are directly connected to the art part, the output of which is a clothing model combining elements of both of these groups. Didactic section presents findings on the diversity of interpretation of students from the seventh grade of basic school and the second year of middle school when dealing with the topic of identity and subculture applied on clothing. Key words: clothes, identity, self-presentation, self-identification, subculture, materials creation, postmodern society, art education
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Impact of Subscribed Instagram Content to Self-acceptance and Self-reprezentation
Petráková, Kristýna ; Zezulková, Markéta (advisor) ; Miessler, Jan (referee)
The theme of this master thesis is Instagram - a social networking service and its impact on self-acceptance and self-promoting of teenagers. In the first place, theoretical part aims to describe concepts, that are linked with social networks, such as prosuming, participative culture, and Web 2.0. Furthermore, general approach regarding the impact of social networks on teenagers is introduced. The main subjects of this research are contextualized in the field of social networks. The thesis strives to introduce following topics: the presentation of a distincitve identity on social media, the self-reflection under the influence of the subscribed content, and the marketing exploitation of Instagram influencers. There are three main goals of the dissertation, as stated in a hypothesis part. Firstly, how are the participants of the research influenced by the subscribed content. Secondly, whether is the information stream they are following being reflected in their own Instagram presentation. And finally, what is the impact on the participants of the research in case of advertising activity represented by the Instagram influencers. Qualitative research is focused on girls at the age of sixteen. This is a moderate deflection as the original hypothesis was aiming to involve wider research group of...
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Same event, different representations: How do biases differ in mass media and participants descriptions?
Pešková, Tereza ; Hájek, Martin (advisor) ; Mitrenga, David (referee)
Same event, different representations: How do biases differ in mass media and participants descriptions? Abstract The main theme of this thesis is the representation of events by two different perspectives - the media's representation on the one hand and narration of participants on the other. Both of these methods of capturing events stands for an effort to interpret actuality, which attributes importance to it. While in the case of media the important factors are especially those as regulatory requirements, news values or the image of the audience, at the individual level are mainly applied different strategies of self-presentation. Since everyone in the interpretation of reality is affected by their personality or behavior, there are many different images that depict everyday reality which we accept. It is therefore important to be aware of how these representations are created. The goal of the research itself was to explore both of these sources and describe how they differ from one another in case of a representation of the same event (namely Prague Pride Parade 2014). The intention was to find out how the two types of descriptions differ and how are affected. The findings presents on what both types of description have focused, what were the main topics presented and the context in which the event was...
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Social and cultural interpretations of photography
Makovcová, Hana ; Balon, Jan (advisor) ; Kotík, Michal (referee)
The bachelor's paper Social and Cultural Interpretation of Photography is concerned with social aspects of photography, primarily the way photographs are read, their relation to the social sciences, and the transformation of their functions, from their development to the present time, primarily in relation to the individual concept of the photograph. The text briefly outlines the definition of a photograph as a technical image and the related act of photography, and introduces us to the possibilities of its social examination through visual sociology via visual social facts. It shows photography to be a form of social ritual, a tool for preserving the present and a confirmation of an event, as well as a means of power. It presents the impact of technical reproduction on the mass dissemination of images and the related changes in the relationship to images. It shows the transformation of analogue photographs archived in family albums as a means of preserving family memory and biography, to digital photography that assumes a new role of self-presentation, primarily thanks to the new way of archiving in the virtual environment of social networks, thereby presenting a related theory of individualization.
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Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
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Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
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Acculturation Strategies in Musical Self-presentations of Immigrants in the Czech Republic
Skořepová, Zita ; Jurková, Zuzana (advisor) ; Stavělová, Daniela (referee)
This thesis is based on my research dealing with musicians - members of different immigrant minority communities, who explicitly identify themselves with their ethnicity and the region of their origin. The musicians mention that they come, e.g., from Cuba, Ukraine or generally from "Central Asia" and the music offered to the audience is presented as "Cuban", "Ukrainian folk" or "traditional music of Central Asia". The subject of study are their concerts, regarded as musical occasions - performances - with defined modes of participants' interaction. In the Goffmanian sense, the meaning of each selfpresentation is determined by the behavior of the musicians during the performances, and the repertoire, place and occasion of the event and type of audience are considered as "bearers of sings". In their self-presentations, the musicians expose in various ways who they are, where they come from and in various ways present the musical (not only) culture of their origin. Inspiring myself by typology of acculturation strategies formulated by John W. Berry (Berry et al., 1997), I try to identify acculturation strategies based on factors determining the character of the respective musical self-presentations of the immigrants. When can we observe behavior according to the principles of integration on the one...
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