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Strategy of newly formed IT company
Rejman, Jiří ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
The dissertation aims on strategic tools of new inovative IT company for creating strategic plan. In theoretical part the thesis research strategic tools, developing a product and financing of innovative IT companies and tries to identificate proper right tools for creating strategy. Tools examined in theoretical part are used in practical part to create concrete strategic plan of new company.
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Business Plan
Murín, Miroslav ; Studenka, Jaroslav (referee) ; Afonina, Anna (advisor)
The object of the master´s thesis is a business plan for internet portal Sportuj.cz, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.
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Company Marketing Mix
Dadák, Jan ; Dědoch, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis focuses on problems of optimalization of marketing mix in company Karel Nikl, ltd. In the first part, the author deals with the theoretical knowledge of marketing. The second part is devoted to the analysis of the current state of company. In the final third part, the author tries to suggest changes that will lead to the optimization of marketing mix.
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Entrepreneurial Project
Holík, Lukáš ; Smolíková,, Lenka (referee) ; Heralecký, Tomáš (advisor)
The goal of this dissertation is to create a business plan for mr. David Mokrý - owner of café Blue Queen in Boskovice. In a short time he would like to make his business bigger and found another café - pub (Black King).The needed data for creating a project of new successful cafe, which should become the most popular in selected location, I'm going to get by many market analyses, respective by analyses of internal and external neighborhood.
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The Use of Methods of the Project Management in Company
Cvrček, Josef ; Doskočil, Radek (referee) ; Smolíková, Lenka (advisor)
The thesis deals with application of project management methods in a company. The proposed project focuses on introduction of an interactive menu in the U Koníčka hotel and restaurant. The introductory part of the thesis contains the theoretical base of project management followed by analysis of the existing situation in the chosen business entity. Pre-project study with a proposal for effective elimination of found drawbacks is the output of the thesis.
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Information System Design
Hraško, Branislav ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This diploma thesis evaluates the current state of a product developed by a company Kentico software s. r. o. called Kentico Kontent. Based on the analysis of the organization and the product is realized a proposal of a log management system designed for customers of the company which is currently not implemented in Kentico Kontent.
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Information System Proposal
Navrátil, Luboš ; Máca, Michal (referee) ; Dydowicz, Petr (advisor)
This diploma thesis deals with a project and an implementation of the information system according to Agrall servis a.s. company requirements. The company offers and arranges an agricultural service. The thesis contains theoretical information on the employment of technologies and system analysis of the company. A practical section of the thesis deals with a specification of requirements and a project of the information system including a subsequent implementation.
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