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Mobile wheel cranes
Matula, David ; Pokorný, Přemysl (referee) ; Škopán, Miroslav (advisor)
The aim of the thesis is introduction of mobile crane and comparison of individual models from different manufacturers. The first part is devoted to the history of cranes. Other types of cranes are mentioned here as well. In the main part are mentioned systems that we can encounter in cranes. At the same time, it categorizes cranes of the world's leading manufacturers according to the main technical and dimensional solutions. The third and last part of the thesis, is trying to estimate development trends.
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Marketing Communication of a Company via Instagram
Veselá, Marie ; Króner, Tomáš (referee) ; Chlebovský, Vít (advisor)
My thesis analyzes marketing communication of the company fyftstore s.r.o. (hereinafter referred to as Fyft) via a social network called Instagram. The company owns an e-shop and a stone shop in Brno. They sell leisure time products, for example yoyo, rubiks cube, board games etc. This thesis proposes to improve the promotion of the company on the social network by creating a useful publication template. In two months of our collaboration, Fyft managed to gain over 300 new instagram followers and finally reach the „1000 followers milestone.“
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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Restriction on Mercury in Measuring Devices according to the REACH
Šejblová, Barbora ; Bendl, Jiří (advisor) ; Mihaljevič, Martin (referee)
REACH - is the European Community Regulation on chemicals and their safe use (EC 1907/2006). It deals with the Registration, Evaluation, Authorisation and Restriction of Chemical substances. The law entered into force on 1 June 2007. The aim of REACH is to improve the protection of human health and the environment through the better and earlier identification of the intrinsic properties of chemical substances. At the same time, REACH aims to enhance innovation and competitiveness of the EU chemicals industry. The REACH Regulation places greater responsibility on industry to manage the risks from chemicals and to provide safety information on the substances. As a central point in the REACH system has the European Chemicals Agency (ECHA) based in Helsinki, which manages the data required for operation of the system. The aim of this paper is to introduce the proposed restrictions (June 15th , 2010), which refers to the use of mercury in measuring devices, and how it is prepared by the European chemicals policy and directives - REACH. Furthermore, this work describes a reliable safe and technically and economically feasible alternatives for measuring devices containing mercury. The introduction of restrictions can reduce the amount of mercury in the EU market in the measuring equipment by about 57 tons...
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Eco-design in electronics - directives and tools for optimizing
Chlup, Marian ; Brzobohatý, Jaromír (referee) ; Szendiuch, Ivan (advisor)
This diploma thesis deals with the problem of ecological design and optimization of electrical products. The theoretical part describes the ecodesign legislation and assessment tools. The practical part is deals with created software for evaluation and comparison of electrical products. I analyzed three flash drives, which are commonly used. In these flash drives analyze packages and these packages were evaluated and compared with software. The last section describes the problems of availability of the necessary information.
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Use of marketing tools on social networks
Hruška, Jan ; Černá, Jitka (advisor) ; Děd, Michal (referee)
This thesis mainly deals with the practical use of marketing tools in Czech social networks environment. The theoretical part introduces integration of social media concept into basic marketing theory, it also maps Czech Internet environment and brings readers summary of the most popular Czech and international social networks along with its brief history. The aim of this work is the creation of structure of marketing tools in order to maximize the effectiveness of Facebook profile. For this purpose I described basic measurable quantities that are essential for the possibility of comparing the effectiveness of different sized pages on social networks. The work is supported by practical demonstration from Czech Facebook environment that aims to present effectiveness of proposed solutions.
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