National Repository of Grey Literature 5 records found  Search took 0.02 seconds. 
Printed Municipal Bulletins in Prague-West District and Beroun District
Děd, Michal ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
The diploma thesis Printed Municipal Bulletins in Prague-We st District and Beroun District deals with municipal printed bulletins as a specific kind of media. Municipal bulletins provide information about political, economic, cultural, and sport events in respective areas. They have a very important role in distribution of local news. The thesis is divided into three parts. The first part offers the definition of municipal bulletins and other important terms, and a description of legal aspects of their publishing. The second part analyzes results of a questionnaire research, which was conducted with publishers of municipal bulletins in Prague-West District and Beroun District. The purpose of this research was to obtain complex information on the number of municipal bulletins that are currently published in the districts. The research focused on organizational, economic, technical, and personnel background of publishing of the municipal bulletins. This important part of the research also attempted to obtain information about the level of pluralism of provided by the bulletins. The third part contains results of in-depth interviews with persons who are in charge of publishing the bulletins. The purpose of these interviews was to obtain thorough information on how the municipal bulletins are created....
Influence of internet on newspaper circulation in Czech republic.
Děd, Michal ; Zouhar, Jan (advisor) ; Kříčková, Darina (referee)
The aim of this study was to investigate the influence of free information on the Internet on decreasing sales of printed newspapers. I tested the main hypothesis that the increase in Internet daily visits in the previous period has an impact on the sales of the printed journal in the following period . Another researched phenomenon was the influence of previous rising visitors of web news on subsequent revenue from advertising in print version. These effects I researched on -month and quarterly data in panel of eight czech dailies for the period from 2006 to 2012. The result is that we could not confirm the effect of Granger causality between web pages and his dailies itself nor on a monthly or quarterly basis. When it comes to examining the impact of Internet visits to newspapers revenue from advertising, on the contrary, here we confirmed Granger causality on quarterly data from past revenues from advertising to the current Internet visits . This means that the Internet visits will decrease when there is increased advertising income of newspapers in the previous quarter, which is , however, difficult to interpret in economic terms . The main benefit of this work is that the effect of preceding of webiste visits and newspaper circulations was not confirmed.
Use of marketing tools on social networks
Hruška, Jan ; Černá, Jitka (advisor) ; Děd, Michal (referee)
This thesis mainly deals with the practical use of marketing tools in Czech social networks environment. The theoretical part introduces integration of social media concept into basic marketing theory, it also maps Czech Internet environment and brings readers summary of the most popular Czech and international social networks along with its brief history. The aim of this work is the creation of structure of marketing tools in order to maximize the effectiveness of Facebook profile. For this purpose I described basic measurable quantities that are essential for the possibility of comparing the effectiveness of different sized pages on social networks. The work is supported by practical demonstration from Czech Facebook environment that aims to present effectiveness of proposed solutions.
Market analysis of dailies in Czech republic
Děd, Michal ; Lejnarová, Šárka (advisor) ; Kříčková, Darina (referee)
This work deals with the newspaper market in the Czech Republic and application the most known regression methods - ordinary least squares on marketing data from this area. The aim of this work is to determine whether the number of sold newspapers can be explained by the expenditures for advertising for them and the price of newspapers. In this work I use the data for the years 2003 to 2009, which we have provided me the publisher Ringier ČR.

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2 Děd, Michael
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