|
|
Project for Utilizing Mobile Technology in a Company
Martincová, Petra ; Štěpánek, Ladislav (referee) ; Kříž, Jiří (advisor)
This bachelor's thesis introduces basic terms and principles that are currently used in mobile technologies. In addition, a list of operating agencies which can be found on the czech market is included. The offers of operating agencies are evaluated based on the provided information, and the company can choose an offer which would reduce its expenses. One of the offers is chosen as a particular solution which suits the company best.
|
|
|
Project for utilizing Mobile Technology
Makovský, Marek ; Smílek, Pavel (referee) ; Kříž, Jiří (advisor)
In my present work first I introduce the readers to the development of the standard of the prezent wireless mobile network and consequent possible development together with introducing certain recommendations. In the first, theoretical part, are described commercial wirelees systems used by most mobile operators in Europe. The following part deals with the analyses of the present situation and summarizes existing ceses of using mobile technologies. The last part deals with concrete projects recommanding utilizing mobile networks and summarising the problemes of data communication between the controlling part and transmitting terminal on the other end. In the conclusion you will find the recommandation.
|
|
|
Possibilities of application of mobile technology and augmented reality in destination marketing
Štěpánová, Ludmila ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
ŠTĚPÁNOVÁ LUDMILA: Possibilities of application of mobile technology and augmented reality in destination marketing. Masters thesis. University of Economics, Prague. Department of Tourism. Thesis supervisor: Ing. Martin Vaško. Grade of qualification: Masters degree. Prague 2016. 80 pages. Masters thesis focuses on new trends in development of mobile technologies and their application in tourism. The objective of this thesis is to find out possibilities of application of mobile technologies, advergaming, augmented and virtual reality in destinations marketing activities. The thesis is also looking into activities of CzechTourism agency in this field.
|
|
|
The evolution of mobile internet technology and its impact on users in the Czech Republic
Sochor, Filip ; Sigmund, Tomáš (advisor) ; Egressy, Adam (referee)
This thesis deals with the development of mobile internet connection technology, focusing on users in the Czech Republic. The main goal is to map out the current situation regarding mobile internet connection to the internet, research the preferences and usage of users, and respond to the question of whether local telecommunications providers meet the expectations of customers from the viewpoint of usage of the newest mobile technology, offer of services and overall availability. The chosen issue is addressed in both the theoretical and practical sections of this thesis. The first part concerns the development of mobile technology, their availability and the end user usage possibilities with all the benefits and drawbacks. Availability is used in the sense of coverage throughout the Czech Republic and the utilisation of frequency bands. The theoretical section further contains information about the Czech mobile market and a comparison of telecommunications operators with a picture of their overall coverage in the Czech Republic. These details were taken from specialist publications, publically available sources and on the basis of direct communication with the technical departments of Czech telecommunications operators Vodafone and T-Mobile. The second section looks into satisfaction, usability and utilisation of mobile internet connections through comparisons, SWOT analysis and a survey/questionnaire. The practical section confirms how Czech users behave and how much time they spend on the internet on mobile devices. The collection of data was undertaken during a period of six months (Quarter 4 2015 and Quarter 1 2016). The result of the practical section is determining user satisfaction with the readiness of services in terms of optimizing the content and range of information, services and entertainment, or supporting applications using Internet connection; and further to this, when and for what purposes the connections are used. All of this is separated into gender and age divisions with the purpose of showing the diversity of user focus. This thesis can be used by mobile and virtual mobile operators for their own purposes as a reflection of the current situation in the Czech Republic, and also by specialists focused on the opportunities for the utilisation of mobile internet connections in terms of its current state and predicted evolution.
|
|
|
Use of mobile technology in different cultures
Peroutková, Hana ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The theoretical part introduces the most important theories of cultural dimensions. Namely Schwartz's, Hofstede's and Trompenaars's cultural dimensions. Significant for this work is the GLOBE study, which became the basis for the subsequent analysis of secondary data. The goal is to determine the differences in the use of mobile technology between cultural clusters according GLOBE study and also (not) reject the hypothesis of conformity use of mobile technology for selected purposes. Among the selected purposes belongs micro-blogging, social networking, online dating services, maintaining or publishing on your own site /blog and post comments, reviews or ratings.
|
|
|
ERP and mobile technology in practice
Izič, Admir ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The present thesis deals with the use of mobile technologies in the follow-up to ERP systems. Goal is to analyze the integration of mobile technologies into the corporate environment. The thesis at first analyses the existing state, reasons for and benefits of use of mobile technologies in the corporate sphere with the use of the research methodology of semi-structured interviews. This part is concluded with the author's evaluation of investigated cases and with identification of other related types of solution in practice. The final part of the thesis is dealt with the case study in a Czech company. This part of the thesis starts with an analysis of the current state of information and communication technologies in the company on the basis of consultations and visits to employee workplaces; subsequently it specifies opportunities for improvement of support of selected corporate processes for which possible solutions are proposed in the final part of the thesis. The thesis brings some still unpublished information with regard to the use of mobile technologies in the business environment.
|
|
|
Mobile Web in the Business Environment
Pivec, Jan ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The aim of this thesis is an analysis of possible ways how to use mobile technologies for accessing online data sources (e.g.. web pages). The practical part is based on a study of the web presentation of O2 Active portal of Telefonica Czech Republic, a.s. with accent to the mobile version. Based on this I prepared a design and functional proposal of new mobile web presentation/site of University of Economics Faculty of Management in Jindřichův Hradec and it includes all new trends and takes in to consideration current web analytics of university's web portal.
|
|
|
The product marketing analysis of mobile data of the company T-Mobile Czech Republic a.s.
Burian, Martin ; Halík, Jaroslav (advisor) ; Keyzlarová, Dagmar (referee)
The aim of this bachelor thesis is to create a product marketing analysis of mobile data of the company T-Mobile Czech Republic a.s. At the beginning, there is a general definition of mobile data and mobile technologies that are most often used. The theoretical part of the work concludes with a description of the situation on the Czech telecommunication market. The main part includes the marketing mix of mobile data of the company T-Mobile Czech Republic, which introduces the international group Deutsche Telekom and its subsidiary in the Czech Republic. Further there is a description of each component of the marketing mix, and finally there are presented the results of analysis followed by suggestions for possible improvements for the company.
|
|
|
Trends in mobile phone market
Vít, Kristian ; Molnár, Zdeněk (advisor) ; Pavlíček, Luboš (referee)
The graduation thesis "Trends in mobile phones development" is focusing principally on detailed analysis of mobile phone market on a global scale. The aim of this thesis is to elaborate comprehensive analysis of mobile phone market oriented on phones with operating systems (smartphones). The analysis is drawn primarily from the perspective of the key players in the market and comparison of these manufactures. After the descriptive part, where is introduced market as a whole, market segmentation by volume and value, this section focuses on segmentation of the global market by key players. This descriptive part is completed by market segmentation according to the amount of mobile phones sold by key players. Second analysis is segmented by operating system. Following parts of the thesis is more practical. This part of the thesis is analyzing the companies, which are selling smartphones. In this part I started by describing a brief overview about what the market is, what is focusing on and what their advantages and pitfalls are. My focus is analyzing the market via Porter's analysis and SWOT analysis of individual manufactures. Finally, I analyze the financial indicators from year 2007 to present. In conclusion I come to recommendations what manufactures should and should not to do. Chapter with warnings is described by the products on the market, which failed in recent years. At very end I come to the evaluation and recommendations, which theoretically should bring some positive progress to companies. The main contribution of this thesis is to provide comprehensive, detailed analysis of the market of mobile phones and smartphones manufactures on a global scale. One of the benefits is the collection of information, data and analysis describing the current state of the market, but also recommendations practices, to which I reached via progression of the this work. Thanks to unique appreciation of the global mobile phone market, their indicators and strategic information, it is necessary to say that this thesis can be very valuable material for some readers, who want to get overview, or seek accurate information about certain manufacture.
|
|
|
Promising services in mobile communications
Plavec, Tomáš ; Voráček, Jan (advisor) ; Pokorný, Pavel (referee)
The aim of this thesis is to propose a new mobile service. At the beginning of this work are listed technologies, which are used in mobile communications. Furthermore, it defines the concept of mobile service, indicating a few examples. The practical part describes a custom design services and its variants. The new service is finally described as a possible new type of business.
|
guest ::
