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Comparison of czech television processing and presentation of the Summer Olympic Games 2008 and 2016
Otava, Marek ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
My diploma thesis is occupied with television processing and presentation of Olympic Games. Especially, I decided to analyse the summer Olympic Games in Beijing 2008 and Rio de Janeiro 2016. Both of these Olympic Games brought the new way of television broadcasting. Thanks to the exclusive ownership of broadcasting rights and technological advances, Czech Television has decided to broadcast on both television programs on a continuous basis 48 hours a day. The first part of my diploma thesis is occupied with the history of the Olympic Games, including their ancient civilization. From ancient history we move to the nineteenth century, when Pierre Coubertin came up with the idea to refresh the Olympic idea. After the introduction of Olympic history we will also focus on the relationship between media and sports and we also introduce the roots of Czech television broadcasting. In the analytical part of my diploma thesis we will describe the ways of Czech television processing during the summer Olympic Games in Beijing and Rio de Janeiro. This description will be supported by surveys with data of television ratings and differences between researched Olympic Games. This thesis will show how television broadcasting is developing in the Czech Republic, especially during the Olympic Games, which is one of...
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Changes in media coverage of the Paralympic and Olympic athletes in the Czech press
Hýř, Marek ; Němcová Tejkalová, Alice (advisor) ; Nečas, Vlastimil (referee)
The subject of this diploma thesis is to map the media presentation development of handicapped sportsmen in years 1992-2012. The thesis focuses on sportsmen media impression in journals Právo (also Rudé právo) and Sport (also Československý sport). The objective of this analysis is to find out, whether the impression of handicapped sportsmen corresponds with the impression of so-called normal sportsmen. The analytical part includes qualitative comparative analysis of articles about paralympic and olympic athletes at the time of Olympic and Paralympic Games. The thesis also analyse articles, that were published one week before or after the Games. The first chapter describes, how were handicapped sportsmen noted in newspaper in the past. As handicapped sportsmen are showed in media stereotypically, therefore there is a term deconstruction of representation and stereotypization as a part of theory behind this study. The framing analysis has its own chapter. The way, how texts about paralympic and olympic athletes are framed, is important for further analysis. That analysis forms six chapters. Every single chapter focuses on a single year, in which Olympic or Paralympic Games were held. Using the analysis of texts about the most successfull athletes leads to a comparison of those Games media...
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Public opinion research of visitors of the Olympic Park Rio - Lipno 2016
Němeček, Pavel ; Crossan, William Morea (advisor) ; Kolář, František (referee)
Title: Public opinion research of visitors of the Olympic Park Rio - Lipno 2016 Goal: To evaluate the importance of the Olympic Park Rio - Lipno 2016 based on public opinion of visitors. To propose conceptual improvements for the following Olympic parks during the Summer and the Winter Olympic Games. Methods: Quantitative questionnaire was used as the main method to determine public opinion. Observation, qualitative and analysis of documents from ČOV resources served as a secondary analysis. Results: The Olympic Park Rio - Lipno 2016 was visited mainly by sport active people from South Bohemian Region and surroundings. Most of them were satisfied with the concept of the park and they would visit this kind of project in the next years. People perceived the park as a place for joint cheering, place for trying new sports and they think that the concept of Olympic park would help to motivate public to practise sports. I would recommend for future checking activity park partners, enhancing the quality of food and improve highlighting signs and raise awareness about park of volunteers. Key words: Public opinion, sport and population, Olympic Park Rio - Lipno 2016, Winter Olympic Games
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Criteria for acceptance of futnet into the program of the Summer Olympic Games
Tymichová, Veronika ; Kokštejn, Jakub (advisor) ; Frýbort, Pavel (referee)
Tittle: Criteria for acceptance of futnet into the program of the Summer Olympic Games. Objectives: Determining the structure of criteria, requirements and rules for futnet inclusion in the program of the Summer Olympic Games. Methods: This thesis is conceived as a theoretical research with descriptive-analytical character. The primary method of data collection will be a literature review. Especially it will be elaboration of monographs, proffesional and reviewed journals. The metod of interview will be used for further data collection focused on the actual matters of the topic. Results: By objectively collecting data and essential information was achieved an united complex of proof, which indicates that it is not yet possible for futnet to enter the Olympic games. Futnet does not meet many of the rudimentary conditions, which are defining for futnet to advance. Futnet is not a widespread sport, nor a professionally resolved one, therefore it is not possible to compare it to other sports that are already on the list of this year's Olympic games. Keywords: futnet, Summer Olympic Games, New Olympic Game, criteria for futnet inclusion in the program of the Summer Olympic Games, futnet promotion
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Large sporting events' brand identification
Petráčková, Jana ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee) ; Eger, Ludvík (referee)
Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.
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Evaluation of preparations for the Olympic Games based on Rio de Janeiro 2016
Novotný, Dominik ; De Castro, Tereza (advisor) ; Sejkora, Jiří (referee)
Brazil is a country which enjoys great potential to become one of the world`s superpowers. In recent years it has had problems to live up to these expectations. Hosting 2014 FIFA World Cup and 2016 Olympics in Rio de Janeiro is a unique chance for Brazil. When both sports events are well planned and coordinated they can accelerate Brazil`s economic growth. This is the main reason why the primary aim of this bachelor thesis is to set key milestones for the 2016 Olympic preparations and characterise main factors which affect preparations of the 2016 Summer Olympics. This is achieved through application of general rules of project management and through analysis and comparison of past Summer Olympics. To achieve the primary aim, this bachelor thesis further uses analysis of Brazil`s economic development and description of Brazil`s cultural specifics.
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Communication strategy of the Czech Olympic House in Rio de Janeiro
Zamrzlová, Eva ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Master Thesis deals with the communication strategy of the Czech Olympic House in Rio de Janeiro during the XXXI. summer olympic games that will take place in 2016. The succesful Czech Olympic House in London is considered to be a groundwork for this strategy. There is a need to diversify, especialy because of the different characteristics of both destinations. The aim of this thesis is to find the optimal communication instruments and their application in the way that will respect the conditions of both czech and brazilian market. The emphasis is placed on the promotion of the Czech republic as a reliable business partner and attractive tourist destination.
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Czech culture season - Czech Open 2012 from the perspective of cultural and sport diplomacy
Hlavová, Jana ; Peterková, Jana (advisor) ; Rolenc, Jan Martin (referee)
With the increasing globalization, the need of nations for effective presentaion grows in importance. One of the potential ways for state's presentation can be using cultural and sport diplomacy. This paper aims to confirm the principle that application of cultural and sport diplomacy for international communication can be a great contribution for the state. The first chapter presents the theoretical terms of cultural and sport diplomacy together with with the tools and methords. Second chapter decribes historical development of sport and cultural diplomacy and presents Czech centers as the most influential actor of Czech cultural diplomacy. This chapter also includes three sport-cultural events where diplomacy was applied. The third chapter is focused on detailed description of cultural season organized during Summer Olympic Games 2012.
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The Summer Olympic Games 2016: Who will be the winner?
Hatyinová, Petra ; Melzochová, Jitka (advisor) ; Babin, Jan (referee)
This paper examines determinants of national medal success at the Summer Olympic Games between 1996 and 2012. Does hosting the Games have a positive impact on the number of gained medals? Do neighboring countries benefit from the approximate home advantage? Analysis based on the Tobit model confirmed the positive effect of hosting the event in the case of current as well as future host. The effect of the neighboring country was not proved. In-sample predictions test quality of the underlying model. It was found that the model based on the absolute number of medals can provide more accurate estimates. Correctly predicted was 96.88 % of the variance of the actual values. Out-of-sample predictions for the 2016 Olympics in Rio de Janeiro are also provided.
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