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Marketing Strategy Focused on Regaining Polish Clients
Kratochvílová, Barbora ; Oklešťková, Sára (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on comparison of selected competing companies on the Polish market and recommendation for the selected company called Kolštejn wellness center with the goal of regaining Polish clients. The company provides hospitality and provision of wellness services as is visible from the company name. The thesis is divided into three main parts. The first part describes goals, methods and processing procedures. At the same time it is dedicated to the theoretical background of the thesis which is necessary for correct understanding and comprehension of the issue. Second part contains the application of the findings. Based on provided research and identified facts, concrete proposals and recommendations for improving the situation in the last part of the thesis.
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Development Strategy of the Company
Hruška, Vojtěch ; Hořínek, Richard (referee) ; Koráb, Vojtěch (advisor)
This diploma deals with development strategy of company. Subject of analysis is one of the world’s biggest car rental company, it’s Czech part to be more specific. This thesis analyses company according to analytics methods taught during the study, most important is The Strategic analysis. Results of the analysis part reveals a weak spot – absence of utility vehicles, which are offered by company’s foreign offices also by local competitors. Method of minimal costs was used for developing and presenting one specific solution to eliminate the weak spot.
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Marketing Tools for the Development of Competitiveness of Company
Beran, Jaromír ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market when it is expanding to the foreign market. First, the company and then the foreign market environment are analyzed. The work includes a proposal for pricing and value maps, which contribute to increasing competitiveness, strengthening the position on the market.
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Marketing Tools Increasing Competitiveness of Company
Denev, Patrik ; Vetchý, Pavel (referee) ; Zich, Robert (advisor)
This bachelor thesis, which I am focused on, is about marketing tools and strengthening competitiveness of company IRD Group, which is a retailer of silver and steal. In these thesis is theoretic part and practice part. In theoretic part is focused on marketing Mix and his tools, which we can used for competitiveness. The practice part is focused on tools, which is using IRD Group, I would like to improve that part of the company and marketing strategy.
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The Proposal for Digitalization of the Recruitment Process in a Personnel Agency in Brno
Špačková, Kristýna ; Konečný, Štěpán (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the challenge in the field of digitalization of the recruitment process of the branch of the personnel agency situated in Brno. The theoretical part contains literature searches in the field of digitalization of the recruitment process of personnel agencies through strategic management and a description of selected analytical-research and evaluation methods used in this area and type of research. The analytical part contains the application of selected analytical-research methods in order to identify key factors for assessing the possibility of digitalizing the local strategy of the Brno branch, whose conclusions enter the COP method for subsequent evaluation. Based on the results obtained, in the design part, a suitable variant of the further direction of the company is chosen and its elaboration into more specific interventions.
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Development of Marketing Activities Improving Competitiveness of Company
Kaufmanová, Marie ; Vavřina, Zbyněk (referee) ; Zich, Robert (advisor)
The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed the next activities that will help to increase client satisfaction and to improve competitive advantage of the company.
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Analysis of the region and its development strategies
Lukeš, Jakub ; Chovancová, Jitka (referee) ; Vaňková, Lucie (advisor)
In this diploma thesis is described problematic of regional competitiveness issue. In the theoretical part is defined region as the main actor of regional development and its funding possibilities. In the practical part is described Olomouc region supplemented by SWOT analysis. Competitiveness of the region is achieved by statistical variables from different sectors.
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