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Business Plan for Creating of a New Company
Slouková, Hana ; Svobodová, Andrea (referee) ; Koráb, Vojtěch (advisor)
The purpose of this diploma thesis is to create business plan for establishing an entire new business on gastronomy. Fundamental of this propsal is analysis and determination of conditions for business establishing, whereas the emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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Business Plan of SME in the Gastronomy Branch
Vavrisová, Lenka ; Píšová, Marta (referee) ; Bayerová, Vladimíra (advisor)
he purpose of this diploma thesis is to create business plan for establishing an entire new business on fast food market (gastronomy). The thesis is based on assumption of market gap in this particular market sector.Fundamental of this proposal is analysis and determination of conditions for business establishing. The emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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Development of Competitiveness of Company
Vyorálková, Petra ; Hubová, Marie (referee) ; Zich, Robert (advisor)
The bachelor's thesis aims to present proposals that will strengthen the competitiveness of the farm butcher and bistro Mikrofarma. The company is analyzed using a communication mix, value chain and value proposition. The value chain analyzes the company's activities, which create the resulting value for the customer. The value proposition is compiled based on secondary sources and examines the value perceived by the customer. The above-mentioned analyzes reveal possible weaknesses and space for implementation. The resulting proposal section presents proposals to strengthen the competitiveness of Mikrofarma.
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Business Plan for Creating of New Company
Pavlíčková, Petra ; Bližňáková, Monika (referee) ; Kocmanová, Alena (advisor)
The master´s thesis is a proposal of a business plan for establishment of catering company in the city Náměšť nad Oslavou. The theoretical part is focused on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. In the practical part there is the theoretical knowledge applied to the particular situation, where the feasible entrepreneurial plan will be created.
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Business Plan for Sandwich Bar
Vlach, Zdeněk ; Kupský, Michal (referee) ; Luňáček, Jiří (advisor)
The Bachelor‘s Thesis is working out a business plan for sandwich bar. The thesis is divided into three main parts – the theoretical, analytical and proposal section. The first part defines the basic concepts that are directly related with the business. The second part is based on business environment analysis and questionnaire survey. The last part of proposal contains the business plan and completes the preparation of the business plan and prognoses for the implementation of the whole project.
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The Influence of Marketing Communication on Customer Behavior in Cafés
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with marketing communication and its affect on customer behavior. It defines marketing, marketing mix and communication mix, focusing on social media. The thesis have two sides – one with cafe owners and their opinion on marketing activity and second descibing the customer’s point of view on the situation and their opinion on marketing. Last part of the thesis is focused on recommendations for marketing communication for cafés.
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Business Plan for Starting a Company
Berka, Václav ; Banková, Jana (referee) ; Polák, Josef (advisor)
This thesis focuses on the preparation of a business plan for the establishment of the company. In the theoretical section describes concepts related to business. Furthermore, is here defined entrepreneurship in hospitality and gastronomy and business financing. This thesis also analyzes the structure of the business plan. In the practical part are applied knowledge of the theory to the specific proposal of a business plan for the establishment of the company in the field of hotel and gastronomy.
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Dopady pandemie COVID-19 na podnikání v MSP
Maturová, Hana
The aim of the thesis is to specify the impact of the pandemic on the gastronomy sector, to identify the factors and areas that enabled a successful response to the crisis situation. Scenarios are proposed on how to react in case of an unexpected negative change in the gastronomy sector. The literature review includes descriptions of the basic concepts of crisis management, crises, industry analysis and macroeconomic indicators. Qualitative interviews with business managers are conducted to fulfil the aim of the thesis. The practical part includes results from semistructured interviews. Subsequently, the impacts are specified and the factors and areas that helped enterprises to cope with the crisis are identified.
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Chování návštěvníků gastro podniků Moravskoslezského kraje
Toflová, Klára
Toflová, K. Behaviour of visitors to gastronomic establishment in the Moravian-Silesian Region. Bachelor thesis. Brno: Mendel University, 2023. The main objective of the thesis is to evaluate the level of satisfaction with se-lected factors in gastronomic establishment in the Moravian-Silesian Region and how these factors influence customer loyalty. To achieve this goal, data was col-lected through a questionnaire survey. Questions are focused on customer’s satis-faction factors, their subsequent impact on loyalty and the influences affecting cus-tomers when they are seeking for new establishments and their reaction on dis/satisfaction with a business.
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