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Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
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Trump for President. Analysis of the media image of Donald Trump in the ČTK news
Morys, Lukáš ; Trunečková, Ludmila (advisor) ; Šmíd, Milan (referee)
This thesis titled "Trump for President. Analysis of the media image of Donald Trump in the CTK news" deals with the portrayal of Donald Trump. This thesis focuses on Trump related news release from March 18, 2015 to January 20, 2017. In March 2015, Mr Trump announced his intention to run for presidency of the United States through the Republican Party and would be taking part in the primaries. He officially became president in January 2017. The aim of the thesis, which is based on quantitative research using content analysis, is to find out how the role of Donald Trump as President of the United States of America was reflected in CTK news. The paper aims to clarify whether the media`s interest in Donald Trump had been steadily rising over the period under review in CTK and which of the thematic categories are covered in the various stages of pre-election rivalry even after the election. An aggregate of articles was used as a data resource from CTK`s infobank. It can be concluded from the results that Trump's success also depended on the fact that he was able to highlight his personality and set criterias relating to his ideologies and political experience through the help of the media.
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Trump's campaign promises to fight terrorism and its following implementation in the first two years in the office
Bohunická, Klára ; Hornát, Jan (advisor) ; Raška, Francis (referee)
In my bachelor thesis, I tried to answer my main hypothesis, which was that presidential candidates give many promises during their campaigns and they are not able to fulfill them after taking the office because of missing competences. Sometimes it is not even technically possible. I tried to apply this theory on the campaign of Donald Trump, especially on three promises that were focused on fighting terrorism in the United States. To achieve my goal I examined the promises Trump gave during tha campaign. After that I focused on the steps taken by Trump since his inauguration in January 2017 until the middle of his term in January 2019. The first promise I focused on was "closing parts of the internet where ISIS is". The only one step Trump did in this area was signing a statement in which he and the G7 leaders called for intensifying the pressure from social media to combat online terrorism. From a technical point of view, this promise has been problematic from the beginning. The first problem was the fact that Trump did not have sufficient competence to fulfill it. Second problem was the first amendment to the US Constitution. It protects freedom of speech and closing parts of the Internet would disrupt these freedoms. Thanks to this promise I have confirmed my hypothesis that candidates during...
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The media image of the presidential candidate Donald Trump in 2016
Hrdinová, Dana ; Šafařík, Petr (advisor) ; Klvaňa, Tomáš (referee)
The bachelor thesis "The media image of the presidential candidate Donald Trump in 2016" deals with the presentation of Donald Trump on the front pages of Rzeczepospolita and The Times. The work is time-bound between 1 February and 30 November 2016, that is, from the start of the US primaries to the presidential election, incl. the period immediately following the election. The aim of the thesis is on the base on the verification of the established hypotheses to introduce the elements that were part of Donald Trump's media image, presented by Rzeczpospolita and The Times. When verifying the hypotheses, the theoretical starting points of the concept of the agenda setting and their framing are used. And then, theory of news values focusing on the front pages and media geography are applied. The first part of the thesis deals with the theoretical definition of media studies, mass media research and the US political system. It follows the research part - the quantitative image analysis and the qualitative discourse analysis. Primary sources of the analysis are the front pages of The Times and Rzeczpospolita. Based on this analysis, conclusions are worked out.
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Taiwan's Lobby in the United States Between Years 2017-2020.
Tučková, Gabriela ; Sehnálková, Jana (advisor) ; Raška, Francis (referee)
Lobbying is an integral part of political decision-making processes. It is a relevant way of communication, during which lobbying companies and lobbyists try to influence different policy areas for the benefit of their clients. This also applies to foreign lobbying, where a given country tries to influence the foreign policy of the target state to its advantage through lobbying companies. This tool is also used by Taiwan, for which it is one of the crucial tools to break out of international isolation and to ensure one's own security. Thus, Taiwan has invested millions of US dollars over the years, and this trend continued in the period 2017-2020, the administration of Donald Trump. The work analyzes Taiwan's lobbying activities in the U.S. between 2017 and 2020 using publicly available reports from the US Department of Justice. It evaluates the number of companies hired by Taiwanese government entities, the funds they have received for their services, and the contacts made by these companies with U.S. lawmakers. At the same time, it maps political contributions made in favor of sponsors and co-sponsors of selected laws. The thesis also deals with the activities of the American organization Formosan Association for Public Affairs, which contributes significantly to the promotion of Taiwanese issues...
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Latinos for Trump: Presidential Elections 2020
Žabková, Marie Magdalena ; Sehnálková, Jana (advisor) ; Perutka, Lukáš (referee)
Diploma thesis is focused on the support of Latinos voters for Donald Trump in the 2020 presidential election. Hispanics in general are more supporters of the Democratic Party, so the increased support for Donald Trump proclaimed in media after the election has been surprising for many experts and public especially regarding Trump's rhetoric and his attacks on some Hispanic prominent figures. In the thesis, I discuss whether Donald Trump gained more Latinos support in the election. I argue that Donald Trump gained more Latino support in the election. The thesis is confirmed in the theoretical and practical part based on an analysis of composition of the Hispanic electorate, pre-election, and post-election surveys and through the analysis of counties with at least 70% concentration of Hispanic population. The thesis also deals with Donald Trump's election campaign and the motivation of Latinos to vote for the Republican candidate. Donald Trump tried to reach out Hispanic voters more than in 2016 through greater funding of political spots, greater representation of Latinos in the election team, debates targeting Latinos voters and other initiatives. These moves were symbolic rather than practical in nature. The voting of Latinos for Donald Trump was probably influenced by external factors - the...
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Image of President Donald Trump in the Czech News Agency
Poláček, Daniel ; Trunečková, Ludmila (advisor) ; Šmíd, Milan (referee)
The diploma thesis entitled "Image of President Donald Trump in the Czech News Agency" closely examines how the Czech News Agency provided information to the Czech readers about the 45th President of the United States, Donald Trump whose time in office (January 20 2017 until January 20 2021) brought a number of changes and controversies. One of the most notable one to mention are the US withdrawal from The Paris Climate Agreement or the accusation that the Republican president secretly cooperated with Russia before a unanticipated victory in 2016 elections. The research of Trump's media image in the public agency CTK is based on quantitative analysis of topics as well as a qualitative approach to evaluating the tonality of each individual article.
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