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DLC as a Marketing Tool in the Video Game Industry
Brádlerová, Andrea ; Švelch, Jaroslav (advisor) ; Koudelková, Petra (referee)
This thesis deals with the phenomenon of DLC in the context of marketing communication. DLC or downloadable content expanding the basic game, is a relatively new concept in the video game industry and its role is increasingly important in marketing communication in video games. The main focus of this thesis is to map DLC and analyze its importance in marketing communication and public relations of video game titles of various genres. Theoretical part of the thesis is focused on explaining the basic principles of understanding a video game as a medium, the specifics of gaming industry and description of the DLC itself as a content and marketing tool in video games. The research part of the thesis is dedicated to three case studies which deal with video games of different genres. Case studies are focused both on the practice of video game publishing companies and on reception of DLC on the side of the fans. The games being focused on are The Witcher 3 (RPG or a role-playing game), Civilization V (strategy game) and Battlefield 4 (FPS or first-person shooter game). Case studies focus on the role of DLC in games, marketing communication about DLC and conversely its role in marketing communication, reception of DLC in gaming communities and specific functions of DLC dependent on the video game genre.
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Truth vs ordo amoris in the history of mankind and individual moral development
Tóth, Štefan ; Pavlík, Ján (advisor)
The goal of this study is to supply arguments for the existence of objective moral order. In my research, I consider ordo amoris theory, developed by Scheler, in which emotionally valued stances have an important role in discovering objective moral order. Philosophical elaboration of the ordo amoris theory follows historical excursion in which I build on ideological roots of the ordo amoris. Furthermore, I analyse basic terms of the theory with an emphasis on the term individual moral development. A Significant characteristic in the individual moral development is being freed from outer factors, which rule over man and lead to the creation of free individuality. In the second chapter, I elaborate on and specify an observation of emotions by using the examples of love, repentance, shame and sympathy. These emotions play an important role in individual moral development. In the third part of my work I demonstrate that the historical development of a society is subject to patterns that are similar to the development of the individual. A breach of the objective moral order ends up in decline.
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The Theme of the Destruction of a World in the Hispanic American Literature
Flanderka, Milan ; Poláková, Dora (advisor) ; Housková, Anna (referee)
(in English) This thesis focuses on the theme of the destruction of a world in the Hispanic American literature. Its principal part is a detailed analysis of the novels The Villagers, written by the Ecuadorian author Jorge Icaza, and The Kingdom of this World, written by the Cuban novelist Alejo Carpentier. Additional parts of the thesis are a concise outline of significant literary works which include the theme of the destruction of a world and a brief corpus analysis. The analysis compares the frequency of the usage of several words which are connected with the theme in the Hispanic American and Spanish literature. The thesis aims to answer the following questions: Is the theme of the destruction of a world characteristic for the Hispanic American literature? In which forms does it occur? How is the theme demonstrated in the literary works, and what are its features? The thesis also examines the relation between the Hispanic American reality and the presence of the theme in the writings of the authors born in that part of the World. The relation between the analysed literary works and the historical background of the period in which it was written is important for the theses as well as selected facts of the life stories of the authors. To a certain extent, it determined their literary output.
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Patočka and Modernity: a study of Patočka's dialogue with Max Weber and its importance in the context of contemporary civilizational analysis
Homolka, Jakub ; Arnason, Johann Pall (advisor) ; Skovajsa, Marek (referee) ; Cajthaml, Martin (referee)
Patočka and Modernity Jakub Homolka Abstract: This thesis deals with the work of Jan Patočka (1907-1977), probably the most important Czech philosopher of the twentieth century, and with his understanding of modernity. More precisely, the thesis focuses on Patočka's work from the perspective of contemporary civilizational analysis, which leads our attention especially to Patočka's dialogue with the work of the German sociologist Max Weber (1864-1920). The thesis is divided into three parts. The first part introduces Patočka's work in general; it summarizes the situation of Patočka's heritage, subsuming existing findings and future challenges. The second part discusses the perspective of civilizational analysis, a subdiscipline of contemporary historical sociology, and explains the link between this field of research and Patočka's work. Finally, the third part presents an interpretation of Patočka's work which emphasizes the very perspective of civilizational analysis: the focus is on Patočka's dialogue with Weber's work, which is most notably expressed in the philosopher's idea of "rational civilization". In this way, the thesis contributes to the existing interpretations of Patočka's work as well as to the discussions of the theoretical concept of civilizational analysis. Key words: Jan Patočka; Max Weber;...
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The ethics of garden
Javorská, Michala ; Sládek, Karel (advisor) ; Mašek, Vojtěch (referee)
The goal of this diploma thesis called "Ethics of the Garden" is to introduce the ecological-ethical issue and the closely related question about the role of a mankind in the world. First of all, the main aim is to introduce the ecological-ethical concept of the American author Michael Pollan. In this concept, a garden is viewed as a source of elementary ethical principals that are applicable in the relationship of mankind to nature. That is why it is called "Ethics of the Garden". The practical part of the thesis is dedicated to the individual principles of this concept. It introduces its characteristics and it also gives specific examples of the practical application of the principles of the "Ethics of the garden" within the context of central Europe. Here only very few original ecosystems (untouched by human intervention) have survived and it is hard to find an ideal solution for the coexistence of mankind and nature. Keywords ecological ethics, environmental ethics, ethics of the garden, environment, nature, culture, civilization, intervention in nature, primary and secondary nature
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Savagery in The Inheritors and the Lord of the Flies by William Golding
Juranková, Miriam ; Higgins, Bernadette (advisor) ; Chalupský, Petr (referee)
Savagery in The Inheritors and the Lord of the Flies by William Golding Bachelor thesis, Bc. Miriam Juranková, 2016 ABSTRACT William Golding dedicated his life's work to an exploration of man's nature. The primary themes of most of his novels are the conflict between civilization and savagery, good and evil and the question of the source of evil within man. This thesis focuses on his first two and most well-known novels: Lord of the Flies and The Inheritors. The objective of this thesis is to analyse the theme of savagery in these books. The aim of this thesis is to infer what Golding intends to convey concerning the nature of man and to analyse how he understands and views savagery. The theoretical foundation of this thesis is based on a comprehensive definition of the terms civilization, savagery and barbarism derived from their etymology and their meaning within various social sciences; and Golding's own ethical doctrine established in his works. Other sources include works focused on literary analysis of Golding's novels, interviews and articles written about Golding's life and work and naturally both the novels analysed. Key words: savagery, savage instinct, civilizing instinct, civilization, barbarism, morality, innate evil, man's nature, cruelty, William Golding, Lord of the Flies, The Inheritors
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Plastic Age - plastics as a legitimate part of the arts and art education
Rokosová, Magdaléna ; Velíšek, Martin (advisor) ; Sedlák, Michal (referee)
Rokosová Magdaléna: Plastic Age - plastic as a legitimate part of the arts and art education [thesis], Prague 2015 - Charles university in Prague, Faculty of education, department of art This diploma thesis is focused on mapping the potential of synthetic or semi- synthetic polymeric materials as specific means for fine art and art education. The theoretical part summarizes the crucial moments and the possibility of using plastics in applied arts (design) as well as in free creation and their everyday use in various fields and the resulting significant determination of our lives with these materials, including adverse effects on human health and our planet. Didactic series uses the appropriate means with regard to addressing the topics and the target group of pupils in second level primary school. It gently draws attention to the amount of plastic waste produced, and also presents the possibility of using these materials for creative work. The artistic section is focused on original works of fine art with the use of synthetic materials and verifying their expected potential. Its content is mainly engaged in the contrast of artificial and natural world and the question of whether these two seemingly distant worlds are really separable.
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The Currents of History and Civilizations
Léwová, Dana ; Pinc, Zdeněk (advisor) ; Arnason, Johann Pall (referee)
This thesis outlines some basic approaches in the field of comparative civilizational analysis in the works of Jóhann P. Árnason and Jaroslav Krejčí in the confrontation with Jan Patočka's philosophy of history. Those theoretical bases are put into a wider historical context and historical relations in casuistic studies, narrowed to the civilizational area of the Middle East, especially Mesopotamia and Syria-Palestine and also the Aegean-Greek area. This work emphasizes the inevitable interconnection of generally conceived civilizational analysis, or historical sociology, with specific historiography. Individual detaching of theoretical concepts is understood as a relic of blind reductionism and determinism which is strongly rejected by philosophy of history which tries to focus on the phenomenon of historicity instead of historical chronologies. Nevertheless, without the support of empirical reality even philosophy of history would become a mere philosophical rumination. The connected interdisciplinary approach is the only way how to figure out the historical / civilizational sense, "between the past and the future" and to create continual cultural memory from the awareness of relations to the relation of awareness.
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The theme of dictatorship in Argentinian literary works Amalia, El matadero and Facundo
Baranecká, Lenka ; Poláková, Dora (advisor) ; Housková, Anna (referee)
(in English) This Bachelor's Thesis is occupied with three argentinian literary works that are summarrized into the dictatorial prose. The examined works are El matadero written by Esteban Echeverría, Facundo by Domingo Faustino Sarmiento and Amalia by José Mármol. In the initial part the argentinian history is described, short biographies of all three authors are included as well as the characteristic of literary geners and the period in which the works were written and a short treatise about the dictatorial prose in general. In the practical part the three works are analysed and the author is focused on the symbols of the dictatorship; in El matadero mainly on the description of the teror and atmosphere, in Amalia on the figure of the dictator and in Facundo the focus is on the difference between the civilization and barbarism which is the reason of the problems according to Sarmiento. Every work is different in genre and plot and that is why in the analysis of each of them the author analyses a variety of the important symbols in which she sees what connects them. In the final part she evaluates her findings.
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