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Design of an Information System Part
Mastná, Anna ; Fajkoš, Jiří (referee) ; Neuwirth, Bernard (advisor)
This master´s thesis focuses on the integration between ERP system and CRM system on Microsoft´s platform as a part of solution that has been developed by Navertica, a.s. for the use in healthcare facilities. As a part of this thesis the technologies to implement this integration will be evaluated and the integration proposal will be introduced on a chosen entity.
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Improving business processes
Lauková, Dominika ; Cserhelyiová, Jarmila (referee) ; Kříž, Jiří (advisor)
The aim of this diploma thesis is look at ways of optimising business processes in a specific company acting as an insurance intermediary. The thesis consists of a theoretical part which defines the basic concepts of the issue. The analytical part maps the current state of the business processes in the company, which serves as the foundation of a proposal for their optimization with the use of a CRM system.
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CRM System for a Non-Profit Organization
Pospěch, Jan ; Rychlý, Marek (referee) ; Bartík, Vladimír (advisor)
The bachelor thesis deals with the implementation of a CRM system for a non-profit organization. It provides an introduction to existing CRM platforms and compares their strengths and weaknesses. The implementation of the system begins with the identification of the client's requirements and user stories. Then the requirements are analyzed and designs are created using the UML methods. Once the designs are approved, the project is implemented and tested. Finally, the thesis evaluates the results and suggests further options for the project development.
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Proposal for the implementation of a CRM system in a selected company
Kameník, Tomáš ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the implementation of a CRM system in a selected company dealing with the sale of medical supplies in the Vysočina region. The theoretical part of the work contains a basic definition of concepts falling into the field of modern technologies of the 21st century. The aim of the theoretical part is to create a means for the reader to search for selected analyzes, which will be used in the next part of the work. These are the Canvas business model, SWOT analysis, risk analysis and other use of tools. The analytical part creates an overview of the use of methods and analyzes in a particular company and shows the direct application in practice. The final part of the work is devoted to the process of implementing a CRM system into business practice with subsequent use in specific internal processes within business activities. This design part describes the internal processes before implementation and then outlines the methodological work after the already implied system into the process.
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CRM System for a Non-Profit Organization
Pospěch, Jan ; Rychlý, Marek (referee) ; Bartík, Vladimír (advisor)
The bachelor thesis deals with the implementation of a CRM system for a non-profit organization. It provides an introduction to existing CRM platforms and compares their strengths and weaknesses. The implementation of the system begins with the identification of the client's requirements and user stories. Then the requirements are analyzed and designs are created using the UML methods. Once the designs are approved, the project is implemented and tested. Finally, the thesis evaluates the results and suggests further options for the project development.
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Development Strategy of Family Business
Vránek, Marek ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
The master‘s thesis is focused on the strategic development of a family business. The first part of the thesis describes the basic theoretical knowledge on the basis of a search of professional literature. The second part of the work is devoted to a critical analysis of the current state of the company. The last part of the work is focused on a comprehensive design of development strategy.
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Proposal for the implementation of a CRM system in a selected company
Kameník, Tomáš ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the implementation of a CRM system in a selected company dealing with the sale of medical supplies in the Vysočina region. The theoretical part of the work contains a basic definition of concepts falling into the field of modern technologies of the 21st century. The aim of the theoretical part is to create a means for the reader to search for selected analyzes, which will be used in the next part of the work. These are the Canvas business model, SWOT analysis, risk analysis and other use of tools. The analytical part creates an overview of the use of methods and analyzes in a particular company and shows the direct application in practice. The final part of the work is devoted to the process of implementing a CRM system into business practice with subsequent use in specific internal processes within business activities. This design part describes the internal processes before implementation and then outlines the methodological work after the already implied system into the process.
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Successful customer relationship management in a chosen small firm
Krausková, Katarína
The basic purpose of this bachelor thesis is to prepare a strategy of successful in-troduction of a new CRM solution in a small firm. Also the thesis is aimed to sug-gest alternative solutions for successful customer relationship management of the chosen small firm XY. In the first chapter, the main focus is put on understanding the overall concept of CRM, its relation to marketing as well as to business infor-matics and information systems. The second chapter is aimed to present the basic information about the chosen firm XY, explain its previous unsuccessful imple-mentation of CRM system and subsequently propose some alternative solutions. These solutions are evaluated according to the needs of the firm and the final solu-tion is presented. In the next part are described its advantages in comparison to the previous CRM system, evaluated from the economic point of view. In the last chapter of the thesis there is a suggested CRM implementation strategy based on the practical example of unsuccessful and successful CRM implementation process of the firm XY. This suggested strategy is aimed to serve as a guide for other small firms. In the very last part, there is a summary of what mistakes should be avoided and on what should a firm focus its intentions during the implementation process.
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