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Nation branding of the Czech Republic and its effective presentation in the European area
Dianová, Markéta ; Dostál, Petr (advisor) ; Kašpar, Václav (referee) ; Riedlbauch, Václav (referee)
The thesis focuses on relationships, structures and processes that fundamentally influence the implementation of the nation branding mechanisms to the scope of activities carried out by Czech republic´s institutional actors; on the mutual communication between the state and the European cultural environment; and on the role that the Czech republic´s institutional actors play in the communication with the external environment of the country. The thesis elucidates the extent of involvement of relevant actors in the process of nation branding of the Czech Republic and its position in the international relations on the European territory. It critically interrogates models and approaches towards the nation branding and brings detailed insights into the matter through the perspective of supranational, national and local actors (both formal and informal) that contribute to the creation of a country´s image. It provides an insight into the institutional framework of the nation branding in the Czech Republic and identification of the sources of double-track processes in the distribution of agenda and a level of involvement of public diplomacy actors and other institutions responsible for the presentation of a country. Based on the analysis of the formal and informal level of such relationships and interactions, it brings a plan of formal simplification of the implementation process of the nation branding strategy in the Czech Republic.
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Methods shooting sports
Ptáčník, Jaroslav ; HYNEK KRÄMER, Kristian (advisor) ; Trojan, Zdeněk (referee)
Head cameraman - function on live broadcasting - multicamera shootig, Description of the preparation of multi-camera shooting a television sports coverage.
The distribution of camera positions in the athletics grounds, football pitches and sport halls - hockey and martial arts. The layout and scanning angles of the cameras. Shooting preparations of the motor racing and winter sports. Construction of camera towers and incorporating them into the shooting scene. Comparison of the technologies used in the Czech Republic and in the world. Wireless transmission of images used for long distance - a general description of the technology. Technology equipment and OB van HDTV description. Stereoscopic shooting and preparation for broadcasting in UHDTV2.
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Corporate design of the Primary school and Kindergarten Brno
Kapounková, Andrea ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This Master´s Thesis deals with the visual style of Elementary school and Kindergarten Brno, Blažkova 9, state-funded institution with the main emphasis on its logo. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of elementary schools of both the same and different localization throughout the republic. The monitoring of various elementary schools and their logos including their applications has been carried out as a basis for the thesis. In its conclusion the thesis presents author´s design of graphic manual that should be used by the above mentioned elementary school for presentation purposes from school year 2016/2017 onwards.
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Optimalisation of communication between HC Letci Letňany and parents
Bursíková, Veronika ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Optimalisation of communication between HC Letci Letňany and parents. Abstract: Bachelor thesis Optimization HC Letci Letňany communication with parents is about communication and PR activities of the club in relation to the parents of players first class. The work is based on primary and secondary sources of information. Its main objectives are to assess the current status of team communication with parents, based on observations of running the team, consultation with opinion leaders and the parents received a questionnaire survey, and devising a set of principles that would lead to more effective communication of the club. The theoretical framework is to define the basic concepts of communications and Public Relations, their relations and applications in sport. Key words: Communication with parents, communications hockey club, public relations, image sports club, questionnaire.
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Media publicity of World floorball championship in years 1998 and 2008
Fejfárek, Martin ; Zamazal, Ondřej (advisor) ; Macků, Lucie (referee)
The aim of this Bachelor's thesis, called "Media interest in the World Floorball Championships of 1998 and 2008", is to compare the media image of the World Floorball Championships in 1998 and 2008 in the daily newspapers Mladá Fronta Dnes and Sport. By means of quantitative and qualitative analysis it examines how intensively the media paid attention to the World Floorball Championship and how they reported it. The comparison of media image is done among the papers in the studied years and between years 1998 and 2008. The quantitative section is focused on classification of the genre, location, use of photographs, use of graphics, etc., and the gualitative section is focused on the ocurrence of patterns, which offer a way of perception of the presented information to recipients.
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Cultural Diplomacy as an Instrument of Foreign Policy of the Russia Federation. Case Study: Slovakia
Chebeňová, Nina ; Voráček, Emil (advisor) ; Dubský, Zbyněk (referee)
The diploma thesis is focused on defining the place of cultural diplomacy and concepts of soft power and nation branding in the foreign policy of the Russian Federation, as since the end of the Cold War importance of culture and cultural diplomacy in international relations has started to grow. It analyses the question whether cultural diplomacy as part of the foreign policy of the Russian Federation contributes to increase attractiveness and positive image abroad. To determine positives, negatives and exploit the potential, SWOT analysis was applied. In the case study the position of Slovakia in the cultural diplomacy of the Russian Federation with regard to problem areas of cooperation is defined. It also includes analysis of the activity, its results and major projects of the Russian Centre of Science and Culture in Bratislava.
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The development of Boxing in town Most from its beginnings to the present
Procházka, Tomáš ; Waic, Marek (advisor) ; Kolář, František (referee)
Title: The development of Boxing in town Most from its beginnings to the present. Objectives: The main Topic of this thesis is to obtain information about the beginning of boxing in the city Most. Describing of the development of boxing in town Most until now is another task. Methods: It is fundamental to define the main problem and reason of this thesis. It is very important to gather relevant and verified information. The author describes and analyses various situations The methods of dialogs, reading writing materials and electronic resources are used too Verbal material obtained from interviews was recorded in writing and was then analyzed and processed into an easily accessible form. Likewise it was run on with the writing and electronically gathered information. Results: The gathered information was gradually compared, then processed and interpreted by continuous text supplemented by images and attachments. information describe the origin and evolution of the boxing in town Most until now. Most of them was presented by visual demonstration. Keywords: History, Most, boxing, sports, gym, activity
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Significance of the Olympic games for tourism development
Golovenko, Anastasiya ; Kondrashov, Alexey (advisor) ; Vaško, Martin (referee)
The theoretical part of my thesis is focused on the history and development of the Olympic Games from its foundation to the present days. It shortly describes the Olympic Movement and everything that refers to this term. The aim of my thesis is to rank sporting events into the tourism system, determine their impacts on tourism and give typical examples. There is also a second goal, aiming to confirm the hypothesis that sporting events can significantly affect tourism. The practical part includes the examination of the impact and importance of the Olympic Games for the economic and social spheres. It will focus in detail on the Olympics in Vancouver 2010 and the present Olympic Games in Sochi. The work also examined the social aspects of Olympic visitors and the destination itself, for this reason a questionnaire was created to inspect whether this event affects the image of a tourist destination.
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VISUAL IDENTITY FOR JEWELLERY DESIGNERS
Bierská, Tereza ; Homola, Ondřej (referee) ; Kögler, Žaneta (advisor)
In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.
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Brand management
Puškárová, Jana ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
This Bachelor´s Thesis deals with brand building and strategic brand management. The aim of this thesis is to determine on the basis in depth interviews and subsequent analysis to determine what kind of activities Samsung uses to develop and build its brand and what their impact. In the theoretical part, there are presented definitions related to the concept of a brand as an element of brand identity and brand image, positioning of a brand, brand equity and its measurement. The following section describes the process of building a brand and its strategic management, which also includes the specifics of internal branding and position of brand manager. The practical part contains an analysis of the Samsung brand building, its brief history, vision of the company and current strategy. Based on in depth interviews will be analysed in detail each activity aimed at building a Samsung brand. In this thesis is also included a case study, which examines the introduction and later success of Facebook page Samsung Česko a Slovensko. The last part consists of SWOT analysis, which provides a detailed view of strong and weak sides of the Samsung brand, also its opportunities and threats.
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