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Victory as a Marketing Tool Sports Organizations
Hartman, Jaroslav ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
This bachelor thesis analyses the influence of victories on marketing of handball sports clubs in the Czech Republic. The TJ Lokomotiva Louny and HK A.S.A. Město Lovosice clubs were the subjects researched. Media, fans and sponsors were determined to be the most important stakeholders. The theory section describes the historical development of sports marketing, the marketing mix, and the clubs' individual stakeholders. The research section interprets the influence of victories on stakeholders through the use of about sponsoring, quantitative data from fan questionnaires, secondary data on the media from the Internet portal Anopress IT, and qualitative data from unstructured dialogues with club managers. This section also provides definitions of sports marketing strategies. The conclusion provides recommendations on the most efficient marketing strategy for both clubs.
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The photo editor as a gatekeeper
Vodáková, Lucie ; Turek, Pavel (referee) ; Láb, Filip (advisor)
Bachelor thesis deals with the work of Czech photo editors in a daily and weekly papers. The work analyzes what their function in media is, what their common day looks like, who they are speaking with and then what their daily decisions about photographs are. The first chapters describe the role of photo editors as gatekeepers. I try to compare what was their job earlier, when the time of technological convergence didn't exist. I deal with a photo editing practicies like searching, selection and gathering materials too. The second analytic part consist of the deep interviews with photo editors and other members of newsroom. I compare their information with the information of foreign media books. The object of the thesis is to show on six chosen important Czech daily and weekly papers how the photo editors work, what is their leading role and whether they are important for the organization or not.
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User-generated content and its use in news media
Šesták, Martin ; Švelch, Jaroslav (advisor) ; Jirák, Jan (referee)
This diploma thesis aims to explore the increasing activity of internet users who intensively create, publish and spread their own content. The majority of this content is related to news and traditional forms of mass media organizations, which now must contend with the new means in which to disseminate information. The theoretical portion of this thesis describes the development of network media and strives for ground active user participation in media discourse and a historical context. Kinds of user-created contents will be introduced, defining their characteristics and analyzes these users who are called "prosumers" or "produsers" in the Web 2.0 era. Attention is also focused on user-generated content accessed by news websites and citizen journalism. The second part analyzes how the foremost world news media use and benefit from user-generated content. Examined media are iReport CNN, uReport Fox News and Have Your Say BBC. The text also analyzes the Czech news media, especially ČT24 news channel and main Czech news websites. The thesis closes with a comparison between Czech and world media and offers analysis of different media organizations approaches to user-generated content. Both parts of the thesis focus on web and television news service.
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The hero of totalitarian media : the comparative analysis of Emil Zatopek's Olympic victories (1948, 1952)
Dušek, Petr ; Maršík, Josef (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
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The picture of the media in the Czechoslovak film of 1930's and 1940's
Kliment, Michal ; Jirák, Jan (referee) ; Bednařík, Petr (advisor)
Master diploma thesis The Picture of the Media in the Czechoslovak Film of 1930's and 1940's presents the role of the media and their representatives in the Czechoslovak feature pictures released from 1930 to 1949. Its aim was to introduce the picture of the media in these two decades as well as to describe how this picture was influenced by the technological, social and political changes in this period. The second purpose of the thesis was to present how the cinematography was connected with the contemporary journalists, both Czechoslovak and foreign ones. The opening part of the thesis defines the analyzed pictures and the reasons of their enlistment into the analysis - the presentation of the media (the press, the radio, the press agency, the newsreel, and developing television) and their representatives. The following part summarizes the historical context of the involved period with the stress on the social, technological and economic changes. The crucial third part presents the detailed characteristic of the representation of the media and of their representatives in the analyzed film texts, i. e. describes the relevant content of these pieces of art. Consequently, in the chapter 4 the essential apparations are depicted to specify which notations concerning the media occured or apeared regularly in...
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The language of Italian young people and its specifications
Najmanová, Petra ; Špaček, Jiří (advisor) ; Štichauer, Pavel (referee)
The main aim of the thesis is to analyze the language of Italian youth with its all aspects, characteristics and relation to the cornrnon language. I try to realize the inf1uence of particular social factors and difference of the cornrnon language of youth from language of preceding generations. At present is the young generation cornrnunication linked as never before with various advanced technologies such are pes or cell phones. These are main factors inf1uencing the language of youth. Another issue create mass media e.g. television and radio broadcasting, press, which are interfering the age-group with a view to address and profit. Great portion in forrnation ofthe language of youth is predisposed by altemative music styles, sports, literature (comics), certain role plays slang e.g. ofthe drog cornrnunity.
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Development and analysis of online news on the Czech market
Hlaváčková, Ivana ; Ševčík, Miroslav (advisor) ; Arltová, Markéta (referee)
A traditional printed newspaper is being replaced by an online one. This is one of the reasons why I in this thesis focus just on internet journalism. The online journalism servers I present in a relation to other periodicals -- newspapers, broadcast and television. The thesis describes and analyses main development trends in the Czech media market. It puts an emphasis on economic sections of general news and it also compares these sections with specialized economic servers. An important part of the thesis is focused on an analysis of reader's attendance which results in a rank of the most popular news servers. The model of the time series analysis is set up for two websites and it predicts future development trend in the number of real users of online news. The aim of this thesis is to provide a general view on the contemporary situation and also to describe the developmental tendency of online reporting. The result of the dissertation is the prediction of future development trend of online reporting servers.
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The picture of life of disabled individuals in selected Czech media
BÍLKOVÁ, Ivana
The work deals with the life's portrait of disabled persons in selected Czech media. The theoretical part provides clarification of basic terminology data, such as disability, physiotherapy and integration. Particular attention is paid to integration of the individuals into the society. Furthermore, the development of the picture of disabled persons' life trough the history is integrated here ? in the ancient world, Middle Ages and modern period. A chapter dealing with the characteristics of media, their functions and effects is also included to this work. The practical part is focused on analyses of the occurrence and the content of articles about disabled individuals from two picked newspapers ? MF Dnes as a representative of the national Czech daily press and Pelhřimovký deník as a representative of the regional press. The research is carried out during the monitored period from July to December 2010. Positive attitude to handicapped individuals and groups as well as openness to their integration into the general population is obvious from the analyzed newspaper articles.
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