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Proposal of Marketing Strategy
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Šmakalová, Petra (advisor)
The thesis is focused on the proposal of marketing strategy in Rely Services Ltd., which sells Hyundai vehicles and offer additional services. In the theoretical part is to define important terms of marketing and marketing strategies. The practical part is based on the theoretical part, the analysis is based on the design of a processing new marketing strategy, which aims to raise awareness of the showroom and strengthen its competitiveness, sales and image.
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Information System Assessment and Proposal for ICT Modification
Kostár, Matej ; Parilák, Martin (referee) ; Koch, Miloš (advisor)
The bachelor thesis deals with the analysis of the information system and the subsequent proposals for improving the information system (IS) in the BENU pharmacy. The first part explains the basic concepts related to information systems. The second part is devoted to the concept of information system, its characteristics, characteristics and requirements. In the next part is described the company in which IS is located, describing the information system itself, assessing its current state and suggestions for improvement.
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Marketing Strategy of the Hotel Luční bouda
Šaršonová, Michaela ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.
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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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The Product Marketing Strategy
Křešťák, Filip ; Cleary, Petra (referee) ; Schüller, David (advisor)
This thesis is dedicated to the problematics of e-shop revitalization. Its main goal is to provide a proposal of an adequate marketing strategy for product lines, offered on the e-shop of selected company, based on performed analyses and research. The thesis is divided into three main chapters which represent theoretical points, analytical part and an original solution proposal. Theoretical framework definition is followed by internal and external environment analysis, which creates prerequisities for the marketing research realization itself. Observed results form a base for suitable marketing strategy design.
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Marketing Strategy Proposal
Dražil, Michal ; MBA, Zdeňka Vašíčková, (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.
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Marketing Mix of Souvenir Gift Shop
Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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