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On-line marketing communication
Červenka, Vlastislav ; Pecková, Blanka (referee) ; Schüller, David (advisor)
This thesis focuses on the on-line marketing communication of a selected e-shop. The theoretical part defines key concepts that serve as a foundation for the analytical and suggestion section. The analytical part of the thesis, which also includes a questionnaire survey, serves as a basis for creation of suggestions for on-line paid advertising campaings.
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On-line marketing communication
Gregorová, Karin ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This master’s thesis focuses on the design of a website of the company KVĚTOLOGIE s.r.o. The first part of the thesis is devoted to theoretical knowledge of marketing, and based on the first part there is the second the practical part. The practical part is divided into an analytical part and a design part. In the analytical part have been analysed the actual marketing mix and on-line communication of the company, the segmentation and analysis of the quality house. The final part contains proposes for the creation of the company‘s website.
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Proposal of Marketing Strategy of Company Liquid Design, s.r.o.
Pospíšilík, Štěpán ; Čevelíček, Marek (referee) ; Heralecký, Tomáš (advisor)
This thesis is focused on analyzing the current situation of Liquid Design s.r.o. engaged in information technology and proposal new marketing strategies. In the first part there are chapters depicting the theoretical background needed to create an appropriate marketing strategy. The second part is devoted to analysis of the current state of Liquid Design s.r.o., namely its marketing strategy. The third and final part of this thesis includes a proposal for a new marketing strategy that aims to reach new customers and retain the existing ones.
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On-line marketing communication
Jílková, Šárka ; Novotný, Lukáš (referee) ; Schüller, David (advisor)
The bachelor thesis is focussed on on-line marketing communication with cosmetic studio Mis-sys. The Theoretical part describes the basic concepts of marketing which are used in the analytical part. The analytical part charakteristics basic information about the company and its actual state. Based on retrieved information from analyzes and questionnaire survey proposes solutions to issues and their benefits follow in the practical part.
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On-line marketing activities evaluation of SNOWBOARD ZEZULA s.r.o.
Kuna, Martin ; Bühn, František (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important aspects of the on-line marketing tools utilisation in conditions of SNOWBOARD ZEZULA s.r.o. The first part deals with the issues of importance of the internet, marketing management and their correlation. Then, a definition of the most important terms and current trends in this field follows. In the second, practical part of this work, the theoretical findings are used to work out an on-line marketing activities analysis of the company. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. Finally, improvement suggestions and possible solutions of the problems uncovered during the analysis are outlined.
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Marketing Strategy for Start-up Project
Urubek, Vladislav ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is concerned with the marketing strategy proposal for start-up project. The thesis summarizes the theoretical knowledge about marketing strategy on the Internet. The practical part analyze the Project including the internal and external Environment. Marketing strategy is proposed according to analysis and marketing researches. At the end are suggested method of evaluating the effectiveness of the proposed strategy, financial demands and critical factors of success.
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Internet Presentations and Content Management Systems
Dulovič, Tomáš ; Kratochvílová, Martina (referee) ; Koch, Miloš (advisor)
This bachelor thesis focuses on methods of creation, management and promotion of business web presentation using content management systems. This work also describes the technology needed to create web pages with the principles of their practical use. At the same time, the work focuses on particular steps of creating business web pages according to analysis of operational environment and needs of specific firm.
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Communication Mix of the Company Výtvarný-Shop.cz
Svobodová, Martina ; Mráz, Jaroslav (referee) ; Mráček, Pavel (advisor)
This bachelor thesis aims to evaluate the present situation of the communication mix of company, which sells art materials and tools in two stores and e-commerce. In the theoretical section, there is briefly described the marketing mix and one of its components, communication mix, is explained in detail. This issue is closely related to the company and it is outlined in the analytical part, there is also a detailed table inspired by SWOT analysis. Based on the analyzes, in the last part of the thesis there are measures developed to improve marketing communications of Výtvarný-Shop.cz.
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Proposal for Increasing Business Effectiveness of an E-shop
Kuna, Martin ; Veselý, Karel (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important factors influencing business effectiveness of Anglia-Trading.cz e-commerce web site. The first part contains a theoretical introduction to the topic of on-line selling and business effectiveness. In the second, practical part of this work, the theoretical findings are used to evaluate the effectiveness of the above mentioned on-line store. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. In the following chapter, several improvement suggestions and possible solutions of problems uncovered during the analysis are outlined. In the final part, main outcomes of application of these suggestions and solutions are described.
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