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Business Plan
Cichá, Anna ; Ptáček, Roman (referee) ; Heralecký, Tomáš (advisor)
The bachelor's thesis concentrates on creating a real business plan for launching a café. It's structured into three main sections: theoretical, analytical, and practical. The theoretical part lays down the groundwork for the subsequent sections. The analytical part involves examining the current market scenario. In the final practical section, it presents personalized solutions, followed by a summary of the outcomes attained at the conclusion of the thesis.
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The Evaluation of the Company's Financial Performance Using the Benchmarking Approach
Jelínek, Marek ; Luňáček, Jiří (referee) ; Kocmanová, Alena (advisor)
The content of this thesis will be the measurement and subsequent evaluation of the financial performance of a selected company through benchmarking. The overall work will be divided into theoretical, practical, and the final proposal sections. The theoretical part of this conclusion will describe relevant concepts and the application procedures of benchmarking. In the subsequent analytical section, the company will undergo analysis and measurement using the methods described earlier. In the final concluding section, specific proposals for improving the financial performance of the company will be presented, along with minimizing the identified problems.
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The Spreading Portfolio of Services Möller, s.r.o.
Zapletalová, Pavlína ; Černuška, Jaroslav (referee) ; Luňáček, Jiří (advisor)
This thesis treats of spreading offer of services Möller, s.r.o. Forepart applies to theoretical findings related to services, analysis of firm and planning of pay-off and expense and investing in intangible fixed assets. The second part deals with firm and the present state of firm, the financial analysis, costs planning owing to the incomes. The third part includes the thinking of spreading offer of services by projecting and engineering. An additional human capital and investment in education of staff will be entertained there too. Recommendation is defined in conclusion.
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Proposal of Marketing Strategy of NH Collection Olomouc Congress Hotel
Zuček, Petr ; Jurečková, Anna (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master thesis is the topic of marketing strategy in the tourism industry. This document analyzes the marketing strategy of hotel operation within market environment which is providing accommodation and catering services. The first part of the theses, is literary research is devoted to the theoretical knowledge of marketing in general and more specifically, the specifics of marketing strategy within hotel environment. The gained knowledge is applied to subject of the hotel within Olomouc Region, which is the NH Olomouc Collection Congress hotel. Subsequently, the thesis presents an analysis of the strategy itself and its individual parts. The conclusion is devoted to the presentation of proposals for selected company and its marketing strategies which primarily serve as fundamentals for company management and shall contribute to the improvement of hotel services and ultimately to achieve the coveted economic indicators.
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The Business Plan for Establishment of the Company on the Production and Sale of Fruit Jams
Roučová, Jana ; Europe, Tomáš Pražák, Operations Manager ve společnosti Manuli Hydraulics (referee) ; Bumberová, Veronika (advisor)
The aim of this thesis is the complete elaboration of a business plan for a small business in the manufacture of products from fruit. Purpose of the newly founded company is the production of high quality jams, which are free of chemical additives and dyes, and honestly made from Czech ingredients. The theoretical part deals with basic concepts in the structure of the business plan, including an explanation of the methods of analysis environment and primary marketing research of market and target customers, which are subsequently used in the analytical part of this work. The proposals of this paper compiled financial, marketing, organizational and temporal aspects of the project including risk assessment.
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Business Plan for Enterprise Expansion
Zoran, Suzana ; Štěpánková, Kateřina (referee) ; Khateb, Fabian (advisor)
This diploma thesis describes the design of a business plan for the company development, where will be changed legal form of company, expand business activities and investments in fixed assets. The theoretical part describes the basic concepts, definitions and methods that will be used in the business plan. In the practical part is an analysis of the current state, including a proposal to develop the business.
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Financing of Business Activities
Špaček, Michal ; Karas, Michal (referee) ; Ptáček, Roman (advisor)
This bachelor thesis is focused on the selection of optimal financing of long-term fixed assets. The theoretical part describes the options of financing and analysis used to evaluate the actual situation of the selected company in the practical part are individual analyzes, which are performed and serve as a basis for the final part, where the most suitable method will be selected.
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Company Marketing Strategy
Malíková, Lucie ; Baksa, Jiří (referee) ; Schüller, David (advisor)
The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.
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Creation of Small Company
Peštuka, Aleš ; Jančová, Helena (referee) ; Koráb, Vojtěch (advisor)
This thesis follows up the creation of business plan for establishment of new company called EasyWash. The company focuses on functioning of self-service laundry in Brno. The first part describes the theoretical background and methods, that are needed to perform all analyzes and proposals. In the analytical part I dealt with the creation of its own business model of the company. Part of the proposal of a business plan is the marketing, organization structure, schedule and financial planning. A certain part was devoted to the evaluation of risk factors.
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The Proposal of a New Market Entry Strategy
Bláhová, Veronika ; Jenčo, Josef (referee) ; Chalupský, Vladimír (advisor)
In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.
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