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Influencer Marketing Focused on Women's Fitness
Vondráková, Lucie ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Influencer Marketing Focused on Women's Fitness Objective: The main aim of the bachelor's thesis is to find out the benefits of the Fitness Influencer Marketing for female customers. Method: For the practical part of this bachelor's thesis were used two types of questionnaires. The first type was a questionnaire with fitness influencer and the second method was questionnaire for the online fitness consumers. Overall, 130 consumers participated in this questionnaire, their age ranged between 18-60 years. One influencer was selected to participate in the second questionnaire. This selection was also limited by age, specifically her age had to be between 18-45 years. The entire research was focused on women from Czech Republic interested in online fitness and fitness influencers. Nevertheless, there were more positive aspects in this research. Results: The results show that the consumers are interested in fitness influencers marketing and online marketing because of three positive aspects such as the desire to improve physical condition, the motivation to do more sports, and to get an already compiled training. However, there are also negative aspects such as lack of control over the exercises, comparing oneself to others and drastic diets that can lead to eating disorders. There were more...
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Social Networks of Retirement Home Residents
ŽALIOVÁ, Lucie
This bachelor thesis, which deals with the social networks of retirement home residents, consists of a theoretical and practical part. The theoretical part is devoted to aging and related changes, health and social services for older adults with a focus on retirement homes, and social networks including social support. The practical part involves the research aimed at finding out what social networks the retirement home residents have. Two research questions were formulated based on the research aim: "What individuals are part of the social networks of retirement home residents?" and "How do retirement home residents maintain their social contacts?". A qualitative research strategy, a survey method, and a technique of semi-structured interview were chosen to carry out the practical part. Interviews were conducted with residents and caregivers in the selected retirement home. The results of the research highlight, among other things, the key role of older adults' social networks in fulfilling their psychosocial needs, providing help and support, and indicate an impact on their psyche. They emphasize that personal contact with their loved ones is irreplaceable for retirement home residents. The thesis will be provided to the facility where the research was conducted to serve as an informational resource on the social networks of its clients and provide suggestions for optimization in this area. It could also serve similar facilities as inspiration for supporting their clients in social interactions.
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Social nets
Matušek, Jakub ; Gajdošík, Andreas (referee) ; Gabriel, Michal (advisor)
In his work, Jakub Matušek devotes himself to the rendering of invisible information connected between people. Using 3D printing, he creates a "network" composed of a large number of figures. And that network not only as a figurative name, but as a fabric in which something can be wrapped, covered, or something can be captured or filtered with its help. By the term information network, the author understands both a network formed by digital media, even social networks, but also a network formed by interpersonal relationships. He perceives it as gray matter.
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Social Network Analysis and Simulations
Vorlová, Pavla ; Král, Jiří (referee) ; Samek, Jan (advisor)
This diploma thesis is focusing on description of processing social network analysis, design and implementation of a model that simulates a particular social network and its analysis. Social networks are modern and very used in this time. They are very good point for exploring. This project deal with static analysis social network, where social network is constructed by graph. We nd out di erent properties of single component and than we establish signi cance of them. Relationships between components are important too for us, because they have a big influence on propagation information in network. Structural properties figure out existence of di fferent communities. We simulate social network with multi-agent systems, they are desirable for represent changes in network. Multi-agent systems have implemented a simulation model that represents a particular social network. His behaviour was analyzed and examinated by chosen methods.
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Marketing Strategy Proposal for a High-tech Company
Drgonec, Igor ; Rympler, Petr (referee) ; Chalupský, Vladimír (advisor)
Diploma’s thesis presents usage of marketing and subcategory online marketing to create basic steps or tutorial to start and to rise popularity of mobile applications developed by Programatori s.r.o. and publicity of company as well. In this thesis will be used especially tools of online marketing like social networks, and SEO optimization. These tools will be used during whole life cycle of mobile application.
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Marketing Communication of a New Social Network
Stibůrek, Ondřej ; Stráníková, Martina (referee) ; Navrátilová, Ludmila (advisor)
The theme of this work is to evaluate the best low-cost advertising and marketing methods and suggest which method is best to spread awareness about the new social network. Together with developing this work a www.pudeto.com website will be launched and optimized. I am going to apply these methods on this site. Evaluation of these methods will be done by using the ratio of advertising media and their conversion in users to a Web site or page views. This paper does not contain the data resulting from these procedures but only a proposals for solutions.
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Management System for Sports Teams
Nowak, Jakub ; Kajan, Michal (referee) ; Korček, Pavol (advisor)
The thesis is focused on problematic of sports team management. It analyzes sports team‘s needs and requirements for a system, which could help them to organize their team activities and issues. Thesis includes an implementation of such system and its marketing strategy for future development purposes. Whole system is built on a web application basis using PHP programming language and relational database server MariaDB. System is available online for public use. It is monitored continuously and its expansion and development is based on feedbacks from its users.
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Methods of Social Network Analysis for Data Mining
Machulka, Tomáš ; Rozman, Jaroslav (referee) ; Samek, Jan (advisor)
This bachelor thesis describes some of many methods for social network analysis. There is also a description of the data visualization. The thesis contains description of implementation of aplication for social network analysis using several methods. Output of analysis is confronted with output of other software for social network analysis.
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Internet and Social Networks as a Tool for The Contemporary Marketing Campaigns
Křenek, Lukáš ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
Záměrem této práce je analyzovat nové praktiky používané při plánování marketingových kampaní. Zřetel je dán zejména na použití internetu a sociálních sítí, které zaznamenávají v posledních letech značný růst počtu uživatelů. Navíc například oproti televizním kampaním, náklady na ně jsou podstatně nižší. Jak si na tom tedy stojí internetové kampaně a je vůbec internetová kampaň úspěšná? Tato otázka je jedním z hlavních témat, kterými se bude práce zabývat. Další částí bude analýza význačných a originálních kampaní, které přispěli k dalšímu vývoji užívání nových médií.
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