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Feasibility study of Business activities
Pekař, Šimon ; Marciánová, Pavla (referee) ; Pirožek, Petr (advisor)
The main topic of this bachelor's thesis is the preparation of a feasibility study for a new board game, so that the thesis presents the basis for supporting entrepreneurs, or rejecting this plan. The work focused on three parts. The production part, which proposes ideal methods of production, according to product requirements and costs. In the second part, the thesis focuses on the analysis of the external environment using market analysis, target group, PESTLE or Porter's five forces model. The final part evaluates the economic feasibility of the project. Product marketing mix, break-even point analysis, ROI analysis and SWOT analysis are covered here. These analyzes work with information from the analysis of the internal and external environment. Finally, the balance sheet and profit and loss statement are prepared.
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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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Business plan - Proposal of a Fitness Centre Enlargement
Stehlíková, Jaroslava ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This Bachelor´s Thesis analyzes established fitness centre. The aim of this is create a draft business plan. The bachelor´s thesis is articulated into three wired parts – theoretical, analytical and the concept. The basic notions and terms are defined in the theoretical part. Strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions is define in the analytical part. The concept includes the business plan itself, i.e. the description of the company, vision, business, marketing and organisational plans and the financial aspects of the business plan.
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Proposal for Project and Application of Project Management Methodology
Nguyen Thuy, Phuong ; Doskočil, Radek (referee) ; Smolíková, Lenka (advisor)
This diploma thesis deals with establishing a new sales portfolio named ZaseRýže Clothing from ZaseRýže company. The theoretical part of the thesis includes definition of terms from the field of strategic analysis and project management. The analysis of the current situation of the surroundings and inside the company was carried out in the analytical section. In the design part is elaborated a plan for project realization using project management methodology.
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